How to hire ASO specialists
Once you launch a mobile app, how do you get more people to find and download it? An app store optimization (ASO) specialist can help your app get noticed on Google Play, Apple’s App Store, or other app marketplaces.
So how do you hire ASO specialists? What follows are some tips for finding top app store optimization specialists on Upwork.
How to shortlist ASO professionals
As you’re browsing available ASO consultants, it can be helpful to develop a shortlist of the freelancers you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want an ASO expert who understands your industry so they can help you figure out how best to reach your target market.
- App store. From Google Play to the App Store, your ASO specialist must be familiar with the app marketplace you wish to compete in.
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular ASO specialist.
How to write an effective app store optimization job post
With a clear picture of your ideal ASO specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would with employment, aim to provide enough detail for a freelancer to know if they’re the right fit for the project.
An effective ASO job post should include:
- Scope of work: From keyword research to app ratings and reviews, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience working with certain industries, software, or marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to optimize your app for better downloads, conversions, and clickthrough rates? Log in and post your app store optimization job on Upwork today.