Hire the Best App Store Optimization (ASO) Specialists
Valencia, Spain
I help iOS and Android apps grow through App Store Optimization (ASO) and paid acquisition, focusing on sustainable organic growth and efficient user acquisition. I have 6+ years of hands-on experience working with 200+ mobile apps across different categories, including Lifestyle, Finance, Games, Utilities, Education, and Wellness. My work has helped apps reach Top-1 keyword rankings worldwide (US, DE, JP, CA, UK, AU, FR, MY and others). I work end-to-end: from keyword research and store listing optimization to Apple Search Ads, Google Ads, and Meta Ads โ always based on data, testing, and real performance metrics, not assumptions. โธป What I do App Store Optimization (iOS & Google Play) โข ASO audits and growth strategy โข Keyword research and semantic clustering โข Metadata optimization (titles, subtitles, descriptions) โข Localization strategy (DE, JP, ES, FR, CN and others) โข Store listing conversion optimization (screenshots, icons, videos) โข A/B testing (screenshots, creatives, messaging) Apple Search Ads โข Account and campaign structure (brand, generic, competitor, discovery) โข Keyword mining and scaling โข Smart bidding and budget control โข Funnel and post-install event optimization โข Search โ install โ subscription logic Paid User Acquisition for Apps โข Google Ads for Apps (UAC & Search) โข Meta Ads (Facebook & Instagram) for mobile apps โข Creative testing strategy (angles, hooks, iterations) โข CAC โ LTV thinking, not just CPI โข Collaboration with developers and product teams Product & Monetization Analysis โข Onboarding and paywall UX review โข Subscription funnel analysis โข Recommendations for improving trial-to-paid conversion โธป Case highlights โข Moonly โ +30% visibility in CA and DE after semantic keyword clustering โข Mysoul Motivation โ 100+ new indexed keywords in US and DE โข Heart of Vegas โ creative iteration led to +17% CTR increase (Additional ASO & ASA cases available on request.) โธป Tools & platforms AppTweak, ASOMobile, Asodesk, App Store Connect, Google Play Console, Sensor Tower, SplitMetrics, Apple Search Ads, Google Ads, Meta Ads
- App Store Optimization
- App Marketplace
- Media Buying
- Organic Traffic Growth
- Android
- Growth Strategy
- Growth Analytics
- Growth Hacking
- Digital Marketing
Kyiv, Ukraine
Most apps don't fail because the product is bad. They fail because nobody finds them. I do ASO and Apple Search Ads for apps across fitness, fintech, utilities, and a few other categories. The problem I run into most often: the app is sitting on keywords it could rank for but doesn't, and the screenshots are converting at maybe half of what they should. Usually both at once. Keyword work โ I build out the full semantic core. Not just the ten obvious terms, but the related queries, competitor gaps, and long-tail keywords that real users actually type. Then I figure out which ones are worth going after. Metadata โ Titles, subtitles, descriptions written to hit the right queries without reading like a tag dump. Store algorithms and humans both have to find it readable. Visuals โ Screenshots and icons aren't decoration. One client in the health niche went from ~200 to 1,000+ daily organic downloads after we redesigned the screenshots. Same traffic volume, different conversion rate. Apple Search Ads โ Full setup, semantic mining, custom product pages, bid management. I optimize for CPA, not for spend. Localization โ Actual adaptation for each market, not Google Translate with a flag emoji on it. I work with apps at any stage โ launch, scaling, expanding into new markets. There's a team of ASO specialists behind me, so we cover the full cycle from audit to ongoing ranking work. I don't oversell timelines โ I'll tell you what's realistic for your niche and where you're starting from. Send me your app link. I'll look at it before we talk.
- App Store Optimization
- App Store
- Mobile App
- A/B Testing
- Mobile Marketing
- Android App
- Competitor Research
- Mobile App Localization
- Mobile App Strategy
- Marketing Audit
- Apple Search Ads
- Android
- Google Play
- iOS
- App Store Description
Abeokuta, Nigeria
Are you building a mobile app but struggling to turn your idea into a product that looks polished, feels intuitive, and is ready for development? Do you have an MVP that needs a professional UI before launch? An existing app that feels outdated or inconsistent? Or maybe you're a startup founder looking for a Figma designer who understands mobile products, user experience, and developer handoff not just beautiful screens. If that sounds familiar, you're in the right place. I'm a Mobile App UI/UX Designer specializing in Figma-based design for startups, founders, SaaS businesses, and growing product teams. I help transform ideas, wireframes, and existing products into clean, modern, and user-friendly mobile experiences for iOS and Android. My goal isn't just to create attractive screens. I focus on designing experiences that help users understand your product faster, navigate effortlessly, and engage with confidence. ๐ Services I Offer โข Mobile App UI Design (iOS & Android) โข Mobile App Redesign & Product Improvement โข MVP Design for Startups โข Wireframing & User Flow Design โข Interactive Prototyping in Figma โข Onboarding & User Journey Optimization โข Subscription & Paywall Screens โข Landing Pages for Mobile Products โข Design Systems & Component Libraries โข Developer-Ready Figma Files ๐ฑ Products I Commonly Design โข Startup Apps โข SaaS Products โข Wellness Apps โข Fitness Apps โข Healthcare Apps โข Education Apps โข Productivity Apps โข Marketplace Apps โข Social Apps โข Booking Platforms โข Service-Based Applications โข Subscription-Based Products ๐ฏ Common Problems I Help Solve โข Apps that look outdated or visually inconsistent โข MVPs that need polishing before launch โข Poor onboarding experiences that confuse users โข Features that feel disconnected from the overall product โข Figma files that are difficult for developers to implement โข Products that lack a scalable design system โข Mobile experiences that don't follow modern iOS or Android standards ๐ What You'll Receive โข High-Fidelity Mobile UI Designs โข Structured User Flows โข Wireframes & Prototypes โข Auto Layout & Reusable Components โข Organized Design Systems โข Developer-Friendly Figma Files โข Clean Documentation for Smooth Handoff Why clients enjoy working with me: โ Clear communication โ Fast turnaround โ Clean and organized Figma files โ Strong attention to detail โ Mobile-first design thinking โ Focus on usability and business goals โ Designs built for both users and developers Figma | Mobile App Design | Mobile UI Design | UI/UX Design | User Experience Design | User Interface Design | Wireframing | Prototyping | User Flow | Design Systems | Auto Layout | iOS Design | Android Design | MVP Design | Startup Product Design | Mobile App Redesign | SaaS Design | Landing Page Design | Mobile Product Design If you're looking for a Mobile App UI/UX Designer who can help turn your vision into a polished, user-friendly, and developer-ready product, I'd be happy to discuss your project. #figma #figmadesign #figmadesigner #figmaexpert #figmaspecialist #figmapro #figmaui #figmaux #figmauiux #figmadesigns #figmadesigning #figmadesignerforhire #figmadesignservices #figmadesignexpert #figmauidesign #figmauxdesign #figmamobileappdesign #figmawebdesign #figmalandingpage #figmaprototype #figmaprototyping #figmawireframe #figmawireframing #figmaworkflow #figmatips #figmatutorial #figmatool #figmalayout #figmagrid #figmaresponsive #figmaresponsive #figmaresponsiveui #figmaautolayout #autolayout #figmaautolayouttips #figmavariants #figmacomponents #figmadesignsystem #figmauikit #figmadesignfile #figmaplugins #figmacollaboration #figmadeveloperhandoff #figmatodevelopment #figmadevready #figmadesignprocess #figmauxtips #figmauiuxdesign #figmasaasdesign #figmadashboard #figmaappdesign #figmawebsite #figmaui #uiux #uiuxdesign #uxdesign #uidesign #uxdesigner #uidesigner #userexperience #userinterfacedesign #productdesign #digitalproductdesign #mobileappdesign #mobileui #mobileux #appdesign #iosdesign #androiddesign #responsivewebdesign #webdesign #websiteui #websiteux #webappdesign #landingpagedesign #dashboarddesign #saasdesign #saasui #saasux #crmsoftware #adminpaneldesign #webapplicationdesign #wireframe #wireframing #prototyping #highfidelitydesign #lowfidelitywireframe #uxresearch #uxstrategy #uxaudit #uxoptimization #userflow #userjourney #informationarchitecture #interactiondesign #uxprocess #uxthinking #usability #uximprovement #uxpatterns #uxarchitecture #uxclarity #uxredesign #uiredesign #productredesign #appredesign #websiteredesign #designsystem #uidesignsystem #componentlibrary #designtokens #scalabledesign #atomicdesign #figmadesignsystemexpert #figmacomponentlibrary #designconsistency #visualdesign #modernui #cleanui #minimalui #premiumui #highendui #professionalui #pixelperfect #typographydesign #spacingdesign #visualhierarchy #designpolish #uidetails #dribbbleui
- Mobile App Design
- Figma
- Wireframe
- User Experience Design
- User Interface Design
- iOS
- Responsive Design
- App Design
- Graphic Design
- Web Design
- Mockup
- Prototyping
- Android
- Mobile UI Design
- UX & UI
- User Flow
- Landing Page Design
- UX Research
- Website Redesign
- Design Thinking
Imphal, India
๐ Need predictable, compounding user acquisition for your health, wellness, fintech or productivity app? ๐ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ ๐ฑโ๐ฒร ๐ฅ๐ข๐๐ฆ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ across ๐๐ฝ๐ฝ๐น๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐๐ฑ๐, ๐ ๐ฒ๐๐ฎ & ๐๐ผ๐ผ๐ด๐น๐ฒ that turn $๐ฎ๐ฌ๐ธ+ ๐บ๐ผ๐ป๐๐ต๐น๐ ๐ฏ๐๐ฑ๐ด๐ฒ๐๐ into scalable revenue streams ๐ฐ๐. ๐ช๐ต๐ฎ๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐บ๐ฒ ๐๐ผ๐๐ฟ ๐๐ฎ๐ณ๐ฒ๐๐ ๐ฏ๐ฒ๐: ๐ฑ $๐ฎ๐ฎ๐ฌ๐ธ+ ๐ ๐ฅ๐ฅ subscription app built in ๐ญ๐ฎ ๐บ๐ผ๐ป๐๐ต๐ (Health & Wellness ๐งโโ๏ธ). ๐ฏ ๐ฏ๐ณ mid-market & enterprise engagements, ๐ต๐ฎ% hit or exceeded ๐๐ฃ๐ targets. ๐ ๐ฏ apps vaulted from Top-200 to ๐ง๐ผ๐ฝ-๐ฎ๐ฑ Health & Fitness via precision ๐๐ฆ๐ข & UA. ๐ ๐๐ฟ๐ผ๐๐-๐ณ๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น: creative testing, ๐๐ง๐ฉ modeling, cohort analytics, paywall A/B. (Verified results available in the portfolio section; Upwork's talent cloud lists me among top mobile app specialists) 3๏ธโฃ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ & ๐๐ง๐ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ฏ๐๐ฑ๐ด๐ฒ๐๐ โฅ $๐ฎ๐ฌ๐ธ/๐บ๐ผ ๐ ๐๐ฝ๐ฝ๐น๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐๐ฑ๐ (๐๐ฆ๐) strategy, build & scale ๐ฑ ๐ ๐ฒ๐๐ฎ ๐๐ฑ๐ (๐๐/๐๐) conversion architecture ๐ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฝ๐ฝ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ & ๐จ๐๐ optimisation โ๏ธ Full-funnel ๐๐ฆ๐ข + ๐จ๐ alignment for iOS & Android ๐ฒ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป pricing, paywall & retention lift ๐ Weekly ๐ด๐ฟ๐ผ๐๐๐ต ๐๐ฝ๐ฟ๐ถ๐ป๐๐, ๐๐ฃ๐ dashboards, executive read-outs ๐ ๐ก๐ฒ๐ ๐ ๐๐๐ฒ๐ฝ: Click "๐๐ป๐๐ถ๐๐ฒ ๐๐ผ ๐๐ผ๐ฏ," share your ๐ ๐ฅ๐ฅ ๐ด๐ผ๐ฎ๐น & current spend. I'll return a 2-page growth blueprint within ๐ฐ๐ด๐ตโ๐ณ๐ฟ๐ฒ๐ฒ. ๐ ๐ฆ๐ธ๐ถ๐น๐น ๐ง๐ฎ๐ด๐ ๐ผ ๐ ๐๐ฝ๐ฝ๐น๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐๐ฑ๐ ๐ฑ ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐๐ฝ๐ฝ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฅ ๐จ๐๐ฒ๐ฟ ๐๐ฐ๐พ๐๐ถ๐๐ถ๐๐ถ๐ผ๐ป ๐ ๐๐ฆ๐ข (App Store Optimization) ๐ ๐ ๐ฒ๐๐ฎ ๐๐ฑ๐ ๐ ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐๐ฑ๐ ๐ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐ฐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป ๐๐ฝ๐ฝ๐ ๐ ๐๐ฟ๐ผ๐๐๐ต ๐๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด ๐ ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ ๐ณ ๐๐ถ๐ป๐๐ฒ๐ฐ๐ต ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐งโโ๏ธ ๐๐ฒ๐ฎ๐น๐๐ต & ๐ช๐ฒ๐น๐น๐ป๐ฒ๐๐ ๐๐ฝ๐ฝ๐ ๐ข ๐๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐งช ๐/๐ ๐ง๐ฒ๐๐๐ถ๐ป๐ด ๐ฅ ๐๐ผ๐ต๐ผ๐ฟ๐ ๐๐ป๐ฎ๐น๐๐๐ถ๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ฌ๐ญ๐ข๐ฆ๐จ๐ง๐ข๐๐ฅ๐ฌ โญ ๐จ๐๐๐๐ ๐บ๐๐๐๐๐ ๐จ๐ ๐ "He did a good job creating our Campaigns" Joe Shores; Circle Cue โญ ๐ซ๐๐๐๐๐๐ ๐ด๐๐๐๐๐๐๐๐ - ๐จ๐๐๐๐ ๐บ๐๐๐๐๐ ๐จ๐ ๐ "He worked hard. Knowledgeable Professional" Joe Shores; Circle Cue โญ๐จ ๐ด๐๐๐๐๐ ๐จ๐๐ ๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐ "Shendrel is a great freelancer. He is very quick to understand the tasks, executed to perfection and on time. Will work with him again, hopefully." Bhargav CEO Newage Media โญ๐ณ๐๐๐ ๐ป๐๐๐ ๐จ๐๐ ๐บ๐๐๐๐ ๐ถ๐๐๐๐๐๐๐๐๐๐๐ & ๐ท๐๐๐ ๐๐๐ ๐ด๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ "Shendrel did an excellent work and it was a pleasure to work with him. We had to end the contract due circumstances not related with his performance at all, since we were really happy with him." Guillermo Fernandez Founder & CEO Subara โญ๐จ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐บ๐๐๐๐๐ ๐ด๐๐ ๐๐ ๐ด๐๐๐๐๐๐๐๐, ๐จ๐๐๐๐ ๐บ๐๐๐๐๐ ๐จ๐ ๐, ๐ถ๐๐๐๐๐, ๐ญ๐๐๐๐๐๐๐, ๐ฐ๐๐๐๐๐๐๐๐, ๐ท๐น, ๐ฉ๐๐๐๐ "Working with Konjengbam was an excellent experience! Konjengbam did a great job and met all requirements." Copotential โญ๐จ๐๐ ๐บ๐๐๐๐ ๐ถ๐๐๐๐๐๐๐๐๐๐๐ He completed task on time and was very knowledgeable about optimizing our listing in the app stores. Howard Kroymann CEO 1st Sales
- App Store Optimization
- In-App Advertising
- Digital Marketing Management
- Google Ad Manager
- Email Marketing
- Facebook Ads Manager
- Advertising Management
- Apple Search Ads
- Email Automation
- Marketing Strategy
- Facebook Advertising
- Growth Hacking
- ActiveCampaign
- Klaviyo
- Keap Marketing
Nawanshahr, India
Building Scalable, High-Performance Digital Products for Visionary Brands ๐ง Top Rated Plus | Global Top 3% Talent ๐ผ 15+ Years Experience | 7,150+ Upwork Hours โ 77+ Full-Cycle Projects Successfully Delivered Hi, Iโm Sandeep โ a results-driven developer with 15+ years of experience in Web & Mobile App Development. Backed by Paras Technologies and a powerhouse team of 80+ professionals, I help businesses transform ideas into high-performing, scalable digital products that users love. ๐ What I Bring to the Table: ๐ฑ Mobile App Development Flutter (Dart), Swift, Kotlin โ I build seamless native and cross-platform apps with top-tier performance and UX at their core. ๐ Web Development PHP, Laravel, MEAN/MERN Stack, React.js, Angular โ full-stack solutions from elegant frontends to powerful backend systems. ๐จ UI/UX Design Figma, Adobe XD โ intuitive, pixel-perfect designs crafted for engagement and conversion. ๐ง Backend & Database Expertise Node.js, Firebase, AWS, SQLite, MySQL, MongoDB โ secure and efficient architecture built for scalability. โ๏ธ Cloud & DevOps AWS, GCP, Firebase โ with CI/CD pipelines and auto-deployment for robust, production-ready delivery. ๐ API Development & Integration REST, GraphQL, third-party APIs โ smooth integrations that boost functionality and user experience. ๐ Tools & Project Management Git, Bitbucket, Trello, Jira โ I follow Agile methodologies and deliver clear, iterative progress. ๐น I specialize in no-code/low-code development and AI integrations, allowing you to launch faster while keeping costs low without compromising quality. I work with tools like Bubble, FlutterFlow, Webflow and integrate powerful AI solutions using Claude, GPT and OpenAI APIs to build smart, automated systems. ๐น What I Do - Full Stack Web & Mobile App Development - No-Code / Low-Code Development (Bubble, FlutterFlow, Webflow) - AI App Development & Integration (Claude AI, GPT-4/5, OpenAI API, Chatbots, Automation) - SaaS Application Development (Subscription Models, Multi-Tenant Systems) - API Integration (Payment gateways, third-party services) - Dashboard & Admin Panel Development - Workflow Automation (Zapier, Make, AI Automation Systems)) - UI/UX Design (Figma) ๐ง Additional Strengths: 1. App Store Optimization (ASO) 2. Unit & Integration Testing 3. OAuth ,Clerk, JWT Authentication 4. CI/CD Best Practices ๐งฉ Industry Expertise: โ๏ธ Mobile & On-Demand Platforms: E-commerce, Food Delivery, Marketplaces, Real Estate, Travel, Events โ๏ธ Health & Wellness Solutions: Virtual Therapy, Fitness Tracking, AI-Powered Coaching, Telemedicine ๐ Key Tech & APIs: 1. Payments: PayPal, Stripe, In-App Purchases 2. Social: Facebook, Instagram, Google, Twitter 3. Google APIs: Maps, GPS, BLE, NFC 4. Streaming & Communication: Agora, Twilio. 5. AI & ML: OpenAI (ChatGPT), Claude AI, Google Gemini, TensorFlow Lite, OCR, 6. Cloud & Backend: Firebase, Supabase, AWS (EC2, S3, Lambda, RDS, Cognito), Node.js. Whether you're a startup founder or scaling an enterprise app, Iโm here to engineer digital experiences that deliver real impact. ๐ Letโs build something exceptional that stands out โ message me and letโs get started today.
- iOS Development
- Android App Development
- Flutter
- Stripe
- iPhone
- Android
- Mobile App Development
- Chat & Messaging Software
- Kotlin
- Swift
- React
- React Native
- AI Chatbot
- FlutterFlow
- PHP
- Node.js
- GPT-4
- Claude 3.5 Sonnet
- Gemini
- AI App Development
Pabna, Bangladesh
As an experienced digital marketer with over eight years of experience and the completion of more than 100 projects, I have a strong track record of delivering high-quality results for my clients. I have also completed 1,000 hours of work in the field, further demonstrating my dedication and expertise in this area. My services include ASO, SEO, product marketing, and branding, and I use only white hat tactics to ensure the long-term success of my campaigns. I am also responsive and available to communicate most of the time, and I provide daily and weekly reports to keep my clients informed on progress. My extensive experience and wide range of services make me a valuable asset to any business looking to improve its online presence and reach. My expertise includes the following: ASO (App Store Optimization): I can help you optimize your app for better visibility and ranking on app stores through keyword research, competition analysis, title and description optimization, screenshot optimization, and premium tools. For paid advertising, I can manage campaigns on platforms such as Facebook Ads, Google Adwords, Bing Ads, and other relevant networks. I also offer post-launch support through blogging, forum marketing, viral marketing, social media marketing, and tech/game blogging. YouTube Scriptwriting: As a YouTube script writer, I can help you create engaging videos that capture your audience's attention and keep them engaged. I research and develop content ideas, write effective scripts, and provide guidance on pacing, structure, and delivery. With my expertise in YouTube scriptwriting, I can help you stand out from the competition and grow your audience. With experience in fiction and nonfiction, I can craft content that resonates with your audience and helps you achieve your goals. My adaptable writing style can work with various genres and formats, reflecting your unique voice and style. I'm passionate about writing and can help you create inspiring content that engages your audience. SEO (Search Engine Optimization): I can help you improve your website's ranking through comprehensive competition analysis, keyword research and recommendations, ranking reports and analysis, and keyword popularity research. I also offer on-page optimization services such as page analysis, URL and content analysis, image optimization, internal link structure analysis, meta, title, and heading tag optimization and creating site maps and other files. I can create high-quality content for off-page optimization, build backlinks from reputable sources, and engage in thread discussions and social bookmarking. I also have experience with local SEO, including Google map listing and business directory submissions. My Social Media Marketing (SMM) expertise includes creating and optimizing social media profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn to establish and grow a brand's online presence. I use a strategic approach to content creation, audience targeting, and engagement, including creating and sharing relevant, high-quality content, using paid advertising to reach specific target audiences, and actively engaging with followers through comments, messages, and other forms of communication. I also have experience driving website traffic and sales through paid advertising, influencer partnerships, cross-promotion with other businesses, and social media analytics tools to gather insights about the audience and inform future marketing efforts. Why hire me: I am responsive and available to communicate most of the time. I use only white hat marketing tactics to ensure the long-term success of your campaigns. I provide daily and weekly reports to keep you informed on progress. I am easy to communicate with and will work quickly and honestly to achieve your goals.
- App Store Optimization
- Content Creation
- Search Engine Optimization
- Proofreading
- Script Analysis
- Creative Writing
- Short Story Writing
- Scriptwriting
- Social Media Marketing
- SEO Backlinking
- Android
- SEO Keyword Research
- YouTube SEO
- YouTube Marketing
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Summa Linguae
How to Hire Top App Store Optimization Specialists
How to hire ASO specialists
Once you launch a mobile app, how do you get more people to find and download it? An app store optimization (ASO) specialist can help your app get noticed on Google Play, Appleโs App Store, or other app marketplaces.
So how do you hire ASO specialists? What follows are some tips for finding top app store optimization specialists on Upwork.
How to shortlist ASO professionals
As youโre browsing available ASO consultants, it can be helpful to develop a shortlist of the freelancers you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want an ASO expert who understands your industry so they can help you figure out how best to reach your target market.
- App store. From Google Play to the App Store, your ASO specialist must be familiar with the app marketplace you wish to compete in.
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what itโs like to work with a particular ASO specialist.
How to write an effective app store optimization job post
With a clear picture of your ideal ASO specialist in mind, itโs time to write that job post. Although you donโt need a full job description as you would with employment, aim to provide enough detail for a freelancer to know if theyโre the right fit for the project.
An effective ASO job post should include:
- Scope of work: From keyword research to app ratings and reviews, list all the deliverables youโll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience working with certain industries, software, or marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to optimize your app for better downloads, conversions, and clickthrough rates? Log in and post your app store optimization job on Upwork today.
APP STORE OPTIMIZATION SPECIALISTS FAQ
Frequently asked questions
What is app store optimization?
App store optimization (ASO) is basically SEO (search engine optimization) for app marketplaces. It involves anticipating the search terms your target market is likely to input into an app marketplace search bar and including those keywords in your app description.
Hereโs a quick overview of the skills you should look for in ASO consultants:
- Familiarity with Google Play, the App Store, and other app marketplaces
- Understanding of app marketplace requirements, rules, and regulations
- ASO writing and best practices
- Market research and analytics
- Graphic design (especially app icons, color, and typography)
ASO consultants help businesses increase brand exposure to boost app downloads.
Why hire ASO specialists?
The trick to finding top ASO specialists is to identify your needs. Do you need help with the Apple App Store, Google Play, Windows Apps, or all three? Will you also need someone with design skills to help you create an attractive app icon that will stand out among those of your competitors? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire an ASO specialist?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced ASO specialist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their ASO services more competitively.
Which one is right for you will depend on the specifics of your project.
How do you promote your app in the app store?
Youโve designed and built a high-quality iOS app, and now itโs been accepted into the App Store. The question now becomes: How do you help people to find it? Obviously, validation from third-parties in the form of positive reviews, press attention, and partnerships can help. But there are also important strategies to increase the discoverability of your app within the App Store itself.
App name and keywords
App Store guidelines limit developers to 50 characters and prohibit terms and descriptions that are not the name of the app. When it comes to keywords, developers are limited to just 100 characters per app. With so few characters to work with, developers need a deliberate strategy. Ask yourself: What keywords are most important to you, and what are the keywords that will set you apart from your competitors? The best keywords are both relevant to your app and frequently searched, but the former outweighs the latter.
Lastly, some brass tacks:
- Separate keywords with commas.
- Break down phrases into individual words (i.e., โphoto, editorโ not โphoto editorโ)
- Save characters by not pluralizing your keywords (i.e., โcalendarโ not โcalendarsโ)
Getting featured
Getting an app featured in the App Store is the dream of many developers. Not only does it confer special recognition on your app, but it also gets you more prominent placement in the App Store. Getting featured also permits app developers to customize both their app and developer pages, further enabling them to stand out from the crowd.
So how do you get your app into this elite group? The best way to get an app featured is simply to build a great app. Appleโs curators are always looking for new apps that their users will be excited about. To that point, having a world-class user experience goes a long way.
Each of these editorial teams is dedicated to a specific category or region, and each makes its decisions about what apps to feature internally. That said, developers can pitch their apps to Appleโs marketing team, who may then choose to advocate for an app within Apple. Going to events like WWDC can also be a good way to raise awareness.
Another thing that Appleโs editorial teams consider when choosing what apps to feature is whether an app takes advantage of Appleโs newest and most exciting tech. Remember, promoting an app in the App Store is also about promoting features that set iOS apart. Taking advantage of the newest APIs and functionalities can make your app more timely and relevant when Apple is choosing what apps to feature.
App Store search ads
A relatively new product from Apple allows developers to promote their app at the top of search results. Given that nearly โ of app downloads come from searching, Search Ads can be an effective way to give an app the bump it needs to get found.
Search Ads are built around an automated auction process similar to Google AdWords. Developers set a maximum price theyโre willing to spend per tap, which is then compared against the bid of the next most relevant competitor. Developers only pay when a user engages with one of their ads.
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