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Violetta S.

Philadelphia, Pennsylvania

$120/hr
5.0
125 jobs

๐Ÿš€ Unilever platform awarded at Cannes Lions, 2.4B+ social views, a startup scaled to โ‚ฌ120M+, 140k freelancers and Startup of the Year, branding and digital experience work for Marriott International's media network MARRIOTT MEDIA - I deliver branding design, branding strategy, and UX UI design that build trust and usability. โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ โ€œVioletta & her team were exceptional. They were flexible when changes inevitably had to be made and managed to produce some excellent work.โ€ - Murray Baillie, Brand Lead at Unilever โœ… 10 years as a UX UI designer & branding designer. Trusted by 300+ founders and CMOs to create branding design, product ux ui, saas designs and web experiences that drive results and lasting impact. โ—ผ๏ธWhat you get:โ—ผ๏ธ โœ…Strategic brand identity design โ€“ brand identity and marketing materials that build trust and unlock new business opportunities. โœ…Product UX UI design โ€“ SaaS and AI platforms designed for unmatched usability and seamless user experience. โœ…Web design experiences โ€“ Marketing and content-driven sites crafted to convert and drive measurable growth. โ—ผ๏ธFeatured Work โ—ผ๏ธ ๐Ÿ† Marriott International / MARRIOTT MEDIA Partnered with Marriott International to evolve the MARRIOTT MEDIA brand and design its new digital experience. We developed a scalable brand system, redesigned the website, and crafted an immersive UX built around the traveler journey for one of the world's largest hospitality companies. The platform serves an ecosystem of 193M+ travelers, 270M+ Marriott Bonvoy members, and 450,000+ ad-enabled guest rooms. ๐Ÿ† Unilever / Cleanipedia Partnered with Unilever to reimagine Cleanipedia's global brand identity, website, and digital strategy during a major business transformation. The redesigned platform launched across 25+ markets, earned recognition at Cannes Lions and The Drum Awards, generated 2.4B+ global views, and has helped 30M+ people through over 1,000 educational articles. ๐Ÿ† LeHibou Partnered with LeHibou to transform their business from a manual, email-driven operation into one of France's leading hybrid freelancing platforms. We led the digital strategy, brand evolution, UX/UI, and platform design, helping build a scalable product that today powers a network of 140,000+ freelancers, supports โ‚ฌ120M in annual revenue, and has earned recognition including EY Startup of the Year, French Tech Next40, and the Financial Times FT1000. โ—ผ๏ธWhy clients choose me :โ—ผ๏ธ โœ…Customized solutions โ€“ No templates, no cookie-cutter work. Every deliverable is tailored to your business goals and unique needs. โœ…More than design โ€“ You also get strategy consulting on conversion, user experience, brand perception, and voice - backed by award-winning work. โœ…Always on time โ€“ Clear timelines, zero wasted cycles, and reliable delivery of exactly what you need, when you need it. โœ…Proven expertise โ€“ Top 1% Expert-Vetted designer on Upwork, trusted by funded startups, AI unicorns and Fortune 200 brands. โ—ผ๏ธUpwork Categories :โ—ผ๏ธ Upwork Categories & Keywords: SaaS UX Designer, UX UI Designer, Brand Identity, Product Designer, UI UX, SaaS Design, UX UI Figma, UX UI Web Design, Mobile UI UX Designer, UX Product Designer, Graphic Design, Marketing Design, Typography Design, Corporate Design, Creative Design, Visual Communication

  • User Experience
  • User Experience Strategy
  • Website Redesign
  • Mobile App Design
  • Mobile UI Design
  • UX & UI
  • UI/UX Prototyping
  • Logo Design
  • Web UI
  • Design Writing
  • Branding
  • Conversion Rate Optimization
  • Brand Identity & Guidelines
  • Brand Identity
  • Corporate Brand Identity
Carissa L.

Jersey City, New Jersey

$170/hr
4.8
232 jobs

โญ 100M+ downloads driven โ€ข $114M+ client revenue generated โ€ข 500+ businesses supported โ€จ For over the past 10 years, Iโ€™ve helped people figure out whatโ€™s actually standing between them and growth โ€” then build & execute on the strategy to fix it. From Fortune 500s to vibe-coding solo-founders, the goal is the same: attract the right people and turn more of them into paying customers. ๐Ÿš€ Areas of expertise: โ€จโ€จ โ€ข App Store Optimization (ASO/AEO/GEO)โ€จ โ€ข Advertising (Apple Search Ads, Google Ads, Meta, Reddit, etc.)โ€จ โ€ข Monetization & Retentionโ€จ โ€ข Brand & Product Positioning โ€ข Conversion Rate Optimizationโ€จ โ€ข Growth Strategy & Roadmappingโ€จ โ€ข Done for you and Done with you (Training, Consulting, Workshops, etc.)โ€จ โ€ข AI Tooling & Thinkingโ€จ โœ… Words from very happy clients:โ€จ โ–ธ โ€œProceeds are up 135% and downloads are rising 17% in the last 30 days.โ€โ€จ โ–ธ โ€œWe almost immediately saved $30k/mo in ad spend efficiency.โ€โ€จ โ–ธ โ€œBlown away by Carissaโ€™s ability to see the big picture + go over and above.โ€โ€จ โ–ธ โ€œShe gave it to me straight, which was painful... It probably saved me a lot of money and ultimately cost her money because it meant she wasn't creating this huge marketing package for us, but her honesty is something that should be noted.โ€ A few things to know before reaching out: โ€จโ€ข Iโ€™m focused on the long-term sustainability of your business โ€” if youโ€™re looking for quick fixes, boosts, or hacks, Iโ€™m most likely not the right fit.โ€จ โ€ข Iโ€™m very honest/direct about where I believe your real leverage is.โ€จ โ€ข I intentionally work with a limited number of clients at a time. (Open contracts are not reflective of my actual workload โ€” more so Upworkโ€™s very unintuitive way of closing out engagements.)โ€จ Thereโ€™s never a hard pitch, and if I donโ€™t think weโ€™re the right fit, Iโ€™ll still point you in the right direction however I can. Looking forward to hearing from you! ๐Ÿš€

  • Mobile Marketing
  • Social Media Marketing
  • Marketing Strategy
  • App Store Optimization
  • Brand Consulting
  • Mobile App Redesign
Oksana B.

Lodz, Poland

$20/hr
5.0
15 jobs

๐Ÿ”ฅ UI UX Designer focused on practical, modern, and scalable digital products across Mobile App Design, Web Application Design, SaaS, AI, eCommerce, Fintech, Fitness, Travel, Education, Productivity, and Utility products. โšก UI UX DESIGN SPECIALIST: Mobile App UI UX, Mobile App Design, Mobile UI Design, iOS UI Design, Android UI Design, Web Design, SaaS UI UX, AI Product Design, Dashboard Design, UX Audit, UX Research, Wireframing, Prototyping, Figma, and Design Systems. ๐Ÿค I work closely with developers and product teams to make sure the final design is not only visually polished but also realistic to build. My Figma files are structured with reusable components, Auto Layout, variants, responsive layouts, prototypes, and clear design specifications. ๐Ÿ“Š WHAT I DESIGN ๐Ÿ“ฑ Mobile App UI UX & Mobile App Design iOS, Android, onboarding, subscriptions, paywalls, dashboards, tracking, profiles, user flows, and complete Mobile UI Design. ๐Ÿค– AI SaaS & AI Product Design AI assistants, AI-powered applications, SaaS platforms, AI workflows, dashboards, personalization, conversational interfaces, and modern AI UX. ๐Ÿ’ป Web Design & Web Application UI UX SaaS, B2B platforms, responsive websites, Web Applications, landing pages, analytics tools, dashboards, and complex business workflows. ๐Ÿ“Š SaaS Dashboard & Data Visualization Analytics dashboards, tables, charts, filters, reports, admin panels, financial data, eCommerce analytics, and B2B software. ๐Ÿ” UX Audit & UX Research Usability analysis, UX/UI audits, user flows, information architecture, accessibility, interaction patterns, conversion problems, and redesign recommendations. ๐Ÿ›๏ธ eCommerce UI UX Design Online stores, product pages, shopping flows, search, filters, checkout, Shopify-related products, and conversion-focused experiences. ๐Ÿ’ณ Fintech & Crypto UI UX Financial dashboards, portfolio tracking, transactions, investment interfaces, analytics, charts, and complex data-heavy products. ๐ŸŽจ App Store & ASO Design App Store screenshots, app icons, promotional visuals, feature communication, and conversion-focused mobile creatives. ๐Ÿง  MY DESIGN PROCESS โ–ช UX Research โ†’ understand users, business goals, and product problems. โ–ช User Flow โ†’ structure the experience and simplify complex journeys. โ–ช Wireframing โ†’ validate layouts and functionality before visual design. โ–ช UI Design โ†’ create polished, modern, and scalable interfaces. โ–ช UI/UX Prototyping โ†’ test interactions and communicate the experience. โ–ช Design System โ†’ build reusable components and consistent UI patterns. โ–ช Figma Handoff โ†’ prepare organized files and clear specifications for development. ๐Ÿ’ผ WHY ME AS YOUR UI UX DESIGNER? โ–ช Product-focused: I think beyond individual screens and design the complete user journey. โ–ช Mobile-first expertise: Strong experience in Mobile App UI UX, Mobile App Design, onboarding, subscriptions, and user flows. โ–ช AI & SaaS focused: Comfortable designing AI Products, SaaS dashboards, B2B Web Applications, analytics tools, and complex workflows. โ–ช Research-driven: UX Research, UX Audit, usability, and User Flow analysis inform the design instead of being added as decoration. โ–ช Figma-focused: Auto Layout, components, variants, prototypes, responsive layouts, and scalable Design Systems. โ–ช Cross-industry experience: AI, SaaS, eCommerce, Fintech, Crypto, Fitness, Travel, Education, Productivity, and Utility applications. My portfolio includes Mobile Apps, AI Products, SaaS Dashboards, eCommerce platforms, Fintech interfaces, Fitness Apps, Travel products, Music Apps, Real Estate dashboards, analytics platforms, and utility applications. Whether you need a Mobile App Designer, UI UX Designer, Product Designer, AI Product Designer, SaaS Designer, Web Designer, UX Auditor, or Figma Designer, I can help transform your idea, existing product, or outdated interface into a clear, modern, and scalable digital experience. โšก Have an app, SaaS product, or website that needs better UX or a complete redesign? Send me your current product or idea and let's turn it into a stronger user experience.

  • UX & UI
  • User Interface Design
  • User Experience
  • User Experience Design
  • Prototype Design
  • Wireframe & Prototyping Software
  • UX Research
  • UX & UI Design
  • UIKit
  • Design & Usability Research
  • Figma
  • UI/UX Prototyping
  • Android UI Design
  • GUI Design
  • UX Wireframe
  • Mobile App Redesign
  • Website Redesign
  • Design Analysis
  • Design Concept
  • Design-to-Code
Sufyan A.

Lahore, Pakistan

$7/hr
4.9
26 jobs

๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐ง๐ž๐ž๐ ๐š ๐’๐จ๐Ÿ๐ญ๐ฐ๐š๐ซ๐ž ๐๐€ ๐„๐ง๐ ๐ข๐ง๐ž๐ž๐ซ ๐ฐ๐ก๐จ ๐œ๐š๐ง ๐ญ๐ž๐ฌ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐Ÿ๐ซ๐จ๐ฆ ๐š ๐ซ๐ž๐š๐ฅ ๐ฎ๐ฌ๐ž๐ซโ€™๐ฌ ๐ฉ๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐š๐ง๐ ๐œ๐š๐ญ๐œ๐ก ๐›๐ฎ๐ ๐ฌ ๐ญ๐ก๐š๐ญ ๐›๐š๐ฌ๐ข๐œ ๐ญ๐ž๐ฌ๐ญ ๐œ๐š๐ฌ๐ž๐ฌ ๐ฆ๐ข๐ฌ๐ฌ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐Œ๐š๐ง๐ฎ๐š๐ฅ, ๐…๐ฎ๐ง๐œ๐ญ๐ข๐จ๐ง๐š๐ฅ, ๐‘๐ž๐ ๐ซ๐ž๐ฌ๐ฌ๐ข๐จ๐ง, ๐š๐ง๐ ๐„๐ฑ๐ฉ๐ฅ๐จ๐ซ๐š๐ญ๐จ๐ซ๐ฒ ๐“๐ž๐ฌ๐ญ๐ข๐ง๐  ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ซ๐ž๐ฅ๐ž๐š๐ฌ๐ž? As a top-rated Manual QA Engineer with 6+ years of hands-on experience testing Web, Mobile, API, SaaS, and AI-powered applications, with a strong focus on real-user journeys, product reliability, and release readiness. I help product teams validate critical workflows, integrations, cross-browser or cross-device behavior, usability, and edge cases, while providing structured test cases and developer-ready bug reports that make problems easier to reproduce and fix. ๐Š๐ž๐ฒ ๐€๐œ๐ก๐ข๐ž๐ฏ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ & ๐–๐ก๐š๐ญ ๐˜๐จ๐ฎ ๐‚๐š๐ง ๐„๐ฑ๐ฉ๐ž๐œ๐ญ: ๐Ÿ† Top-rated Upwork freelancer with 94% Job Success, a 4.9/5 client rating, 23 completed jobs, and 638+ hours delivered. ๐Ÿงช Designed and executed 3,000+ test cases across Web, Mobile, API, and software products, with a strong focus on functional coverage, regression, critical workflows, and real-user behavior. ๐Ÿ“ฑ Performed real-device iOS and Android testing with cross-browser and cross-device validation to uncover compatibility, usability, and user experience problems. You can expect clear communication, proactive ownership, and consistent QA updates while working closely with developers, product managers, designers, and stakeholders. I stay involved from requirement review and test planning through execution, bug verification, regression testing, and release validation, providing your team with clear visibility into product quality before launch. ๐“๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ ๐„๐ฑ๐ฉ๐ž๐ซ๐ญ๐ข๐ฌ๐ž: ๐—–๐—ผ๐—ฟ๐—ฒ ๐—ค๐—” & ๐— ๐—ฎ๐—ป๐˜‚๐—ฎ๐—น ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด: ๐—ฅ๐—ฒ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ-๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ฉ๐—ฎ๐—น๐—ถ๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป - Manual, Functional, Regression, Exploratory & End-to-End Testing - Smoke, Sanity, System, Integration & User Acceptance Testing - Test Planning, Test Case Design, Test Scenarios & Requirement Validation - Defect Identification, Bug Reporting, Retesting & Release Verification - Usability, UI/UX, Compatibility & Cross-Browser Testing - Negative, Boundary, Edge-Case & Unexpected-Behavior Testing ๐—ช๐—ฒ๐—ฏ, ๐— ๐—ผ๐—ฏ๐—ถ๐—น๐—ฒ & ๐—”๐—ฃ๐—œ ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด: ๐—–๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ ๐—”๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ - Web Application, Responsive & User Journey Testing - Mobile App Testing across iOS, Android & real devices - Cross-Device, Mobile Regression & Mobile UI/UX Testing - REST API Functional, Integration & Regression Testing - Request/Response, Authentication, Authorization & Error Validation - Frontend-to-API, API-to-Database & Third-Party Integration Testing ๐“๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ ๐๐€: ๐‘๐ž๐ฉ๐ž๐š๐ญ๐š๐›๐ฅ๐ž ๐‚๐จ๐ฏ๐ž๐ซ๐š๐ ๐ž ๐–๐ก๐ž๐ซ๐ž ๐ˆ๐ญ ๐€๐๐๐ฌ ๐•๐š๐ฅ๐ฎ๐ž - Playwright, Cypress, Selenium & Appium for Regression, E2E, UI, Mobile & API Automation - Database & Backend Testing: SQL Testing, MySQL validation. - CI/CD Quality Engineering: GitHub Actions, Azure DevOps - Performance Testing: JMeter and k6 for targeted Load, Stress, API, and performance validation ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ค๐—”: ๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜… ๐—ช๐—ผ๐—ฟ๐—ธ๐—ณ๐—น๐—ผ๐˜„๐˜€ & ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€-๐—–๐—ฟ๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด - AI/LLM Response, Accuracy & Behavior Testing - AI Agent, Chatbot, Conversational AI & Voice Agent Testing - Prompt, Context Retention & Session Continuity Testing - Multi-Step, Multi-Role & Complex Business Workflow Testing - RBAC, Authentication, Authorization & Permission Testing - Payment, Subscription, Integration & Release-Readiness Testing ๐“๐จ๐จ๐ฅ๐ฌ & ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ๐ฌ: - Bug Tracking & Management: JIRA, Trello, Asana, Linear, ScribeHow - Collaboration & Reporting: Google Sheets, Notion, Slack - Testing Platforms: BrowserStack, physical devices - Performance & Analytics Tools: GTmetrix, SimilarWeb - Documentation: Test Plans, Test Cases, Checklists, FRS, User Manuals ๐–๐ก๐ฒ ๐‚๐ฅ๐ข๐ž๐ง๐ญ๐ฌ ๐‚๐ก๐จ๐จ๐ฌ๐ž ๐Œ๐ž: - I test like a real user, not just a checklist, combining Manual, Functional, Regression, Exploratory, and End-to-End Testing. - I can cover Web, Mobile, API, AI, and connected workflows without losing focus on release. - I verify fixes and regression impact, not just report bugs and move on. ๐—ฃ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—น๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต, ๐—ฟ๐—ฒ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ, ๐—ผ๐—ฟ ๐—บ๐—ฎ๐—ท๐—ผ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐˜‚๐—ฝ๐—ฑ๐—ฎ๐˜๐—ฒ? Send me your application link, supported devices, release timeline, and the workflows that matter most. Iโ€™ll help you identify the highest-risk areas, structure the right testing approach, and give your team a clearer view of whether the product is genuinely ready for users. ๐—–๐—ผ๐—ฟ๐—ฒ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ: QA Engineering, Manual QA, Software Testing, Functional Testing, Regression Testing, Web Application Testing, Mobile App Testing, SaaS Testing, API Testing, Postman Testing, AI Testing, Chatbot Testing

  • Manual Testing
  • Software QA
  • Functional Testing
  • Software Testing
  • Test Case Design
  • Performance Testing
  • Bug Reports
  • Regression Testing
  • Web Testing
  • Mobile App Testing
  • API Testing
  • Usability Testing
  • End-to-End Testing
  • Automated Testing
  • Cypress
  • Quality Assurance
  • QA Engineering
  • Jira
  • Exploratory Testing
Shiva P.

Jammu, India

$15/hr
4.9
150 jobs

8+ years in the digital marketing trenches 95+ projects, 18,500+ hours, and a near-perfect rating across the board. I don't just manage marketing. I own the whole engine: strategy, social, paid ads, and the brand design that ties it all together. If you need someone who knows what works, can spot a leak before it drains your budget, and executes without hand-holdingโ€ฆ you just found him. ๐Ÿ† Most freelancers stay in one lane. I look at the whole ecosystem how your marketing, social, and brand actually work together, and where things quietly break. ๐Œ๐ฒ ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐Ÿ๐š๐ฏ๐จ๐ซ๐ข๐ญ๐ž ๐œ๐ฅ๐ข๐ž๐ง๐ญ (๐œ๐ก๐ž๐œ๐ค ๐ญ๐ก๐ž ๐ฉ๐จ๐ซ๐ญ๐Ÿ๐จ๐ฅ๐ข๐จ ๐Ÿ‘‡): ๐Ÿ”ฅ We build real momentum month over month not scattered one-off tasks ๐Ÿ”ฅ The work produces measurable results: more leads, stronger engagement, steady growth ๐Ÿ”ฅ I run a documented process that makes working with me effortless ๐Ÿ”ฅ Their brand finally looks consistent and sharp everywhere it shows up ๐–๐ž'๐ซ๐ž ๐ฉ๐ซ๐จ๐›๐š๐›๐ฅ๐ฒ ๐ง๐จ๐ญ ๐š ๐Ÿ๐ข๐ญ ๐ข๐Ÿ ๐ฒ๐จ๐ฎ'๐ซ๐ž ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐ : ๐Ÿค” ๐Ÿšซ "I don't want to be involved at all" ๐Ÿšซ "Real marketing help feels too expensive or complicated" ๐Ÿšซ "I just need one quick task and nothing more" ๐Ÿšซ "I need my whole brand fixed by tomorrow" ๐Ÿšซ "I don't want to spend even five minutes a week reviewing progress" But if you want a partner who treats your goals and your budget like his own, keep reading. ๐–๐จ๐ซ๐ค๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐ฆ๐ž, ๐ฒ๐จ๐ฎ'๐ฅ๐ฅ ๐ ๐ž๐ญ: ๐Ÿ”ฅ A full plan across marketing, social, and brand, built around YOUR goals ๐Ÿ”ฅ Total clarity on what's running (a quick weekly check-in is all it takes) ๐Ÿ”ฅ Recommendations grounded in what actually moves the needle for your business ๐Ÿ”ฅ Confidence that your growth and brand are in experienced hands ๐ƒ๐จ๐ง'๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐ญ๐š๐ค๐ž ๐ฆ๐ฒ ๐ฐ๐จ๐ซ๐ ๐Ÿ๐จ๐ซ ๐ข๐ญ. ๐‚๐ฅ๐ข๐ž๐ง๐ญ๐ฌ ๐ก๐š๐ฏ๐ž ๐ฌ๐š๐ข๐: ๐Ÿ”ฅ "Shiva is professional, reliable, and delivers exactly what he promises." ๐Ÿ”ฅ "Understood our goals fast and got real results would hire again." ๐Ÿ”ฅ "Great communication and strong design sense throughout the project." ๐Ÿ”ฅ "Went above and beyond. Highly recommended." (Swap these for your real Upwork reviews they'll hit harder.) ๐–๐ก๐š๐ญ ๐ˆ ๐€๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ƒ๐จ ๐Ÿ‘ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญโ€” Full strategy, campaign planning, and project management. 3,500+ hours running long-term marketing programs that keep brands consistent and growing. I find the leaks, fix what's broken, and build systems that make sense. ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š & ๐€๐๐ฌ โ€” Content strategy, management, and paid social across Facebook, Instagram, and LinkedIn. Audiences that engage and convert, not just follow backed by creative that performs. ๐†๐ซ๐š๐ฉ๐ก๐ข๐œ & ๐๐ซ๐š๐ง๐ ๐ƒ๐ž๐ฌ๐ข๐ ๐งโ€” Brand identity, social creative, ad visuals, and marketing collateral. Design that doesn't just look good but actually supports the campaign and converts. ๐“๐ก๐ž ๐ ๐จ๐š๐ฅ ๐ข๐ฌ ๐š๐ฅ๐ฐ๐š๐ฒ๐ฌ ๐ญ๐ก๐ž ๐ฌ๐š๐ฆ๐ž: consistent growth, with clear reporting so you see exactly what's working. ๐Œ๐ฒ ๐’๐ญ๐š๐ญ๐ฌ โœ… ๐Ÿ”ฅ 5-Star Average Rating ๐Ÿ”ฅ 95+ Jobs Completed ๐Ÿ”ฅ 18,500+ Hours on Upwork ๐Ÿ”ฅ $200K+ Earned ๐’๐จ๐ฎ๐ง๐ ๐ฅ๐ข๐ค๐ž ๐š ๐Ÿ๐ข๐ญ? ๐๐ž๐ฑ๐ญ ๐ฌ๐ญ๐ž๐ฉ๐ฌ: ๐Ÿ‘‰ 1) Check the work samples on my profile ๐Ÿ‘‰ 2) Hit "Invite to Job" or "Send a Message" ๐Ÿ‘‰ 3) Tell me what you need help with I'd love to hear about your business and figure out how to grow it together. ๐Œ๐ฒ ๐„๐ฑ๐ฉ๐ž๐ซ๐ญ๐ข๐ฌ๐ž: Digital Marketing, Marketing Management, Marketing Strategy, Social Media Marketing, Social Media Management, Paid Social, Facebook Ads, Instagram Ads, Campaign Management, Lead Generation, Graphic Design, Brand Design, Brand Identity, Creative Design, Content Marketing.

  • Search Engine Optimization
  • Market Research
  • Social Media Optimization
  • PPC Campaign Setup & Management
  • Social Media Marketing
  • Management Skills
  • WordPress Development
  • Landing Page
  • LinkedIn
  • Marketing Automation
  • Campaign Reporting
  • Email Template Development
  • Marketing Analytics
Peter S.

Clearwater, Florida

$249/hr
5.0
573 jobs

I worked at Facebook for a year, and I am a paid media consultant who helps businesses optimize their Shopify e-commerce revenue and lead generation efforts with Facebook Advertising, Pay-Per-Click Advertising (PPC) and Social Media Marketing. I have deep experience with Facebook Ads Manager and Instagram Ads, experience with Google Ads, Twitter Ads and TikTok Ads, as well as a broad organic social media content development and strategy background, and deep experience with generative AI for content creation. In the past, Iโ€™ve run 10-12x ROAS Facebook and Instagram advertising campaigns for global sports brands (I led social media for the Boston Celtics and UFC) and have run digital ad campaigns for clients across multiple industries like live event tickets (hockey tournaments, conventions, etc.), DTC/e-commerce, luxury soap, premium pet food (Purina) and pet products, baby furniture, womenโ€™s designer clothing, book releases, real estate, designer chocolate, and more. I also have a background in lead generation campaigns and helping marketers understand what their cost per lead should look like on Facebook and Instagram. My work in-house at Facebook provided me with insider insight into effective ads strategies on the platform. Iโ€™ve also worked in the paid media space for a pharmaceutical company and the retail media space for Fortune 500 CPGs. Iโ€™ve managed monthly budgets of up to $1 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores, as well as local services businesses (cleaning companies, etc.) who need help with lead generation. Whether you need help with Facebook pixel installation, organizing Facebook Business Manager, lead gen and landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, Iโ€™m your guy. I can also help with Wordpress, Shopify and GoHighLevel integrations with your Meta Ads. I have deep experience with event marketing through Facebook Ads, including professional sports ticket sales, networking, conferences and conventions marketing via Eventbrite, and webinar marketing via Zoom and other platforms. I manage Meta Ads for multiple clients and can manage yours as well. I can also help you design ad creative with generative AI tools for rapid creative testing and iteration, including Gemini, NanoBanana, Claude and more. If you need help in these areas of your social media marketing, Facebook Ads or Instagram marketing, letโ€™s chat.

  • Facebook Ads Manager
  • Facebook Advertising
  • Social Media Advertising
  • Facebook
  • Google Analytics
  • Shopify
  • Digital Marketing
  • Paid Media
  • Pay Per Click Advertising
  • PPC Campaign Setup & Management
  • Google Ads Audit
  • Facebook Ad Campaign
  • Digital Marketing Management
  • Advertising
  • Instagram Ad Campaign
  • Facebook Marketing
  • Google Ads
  • Media Buying
  • Lead Generation
  • Retargeting

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Don't just take our word for it

What does a mobile marketer do?

A mobile marketer plans and executes advertising campaigns specifically designed to drive app installs and in-app actions on smartphones. This role focuses on connecting user acquisition efforts with measurable outcomes through precise tracking and attribution systems. You configure ad platforms to target specific audiences while monitoring how users interact with an app after clicking an ad. Your work directly influences the growth of a mobile application by optimizing spend toward high-value user behaviors.

  • Configure conversion tracking within ad platforms like Google Ads or Meta to measure app installs and subsequent in-app events. You set up the technical infrastructure that allows advertisers to see which ads lead to downloads and specific actions inside the app, such as signing up or making a purchase. This setup ensures that every dollar spent connects to a verifiable result rather than just a click or impression.
  • Launch and optimize mobile app campaigns across channels to meet objectives like cost-per-install or return on ad spend. You adjust targeting parameters, bid strategies, and creative assets based on real-time performance data from attribution partners. This process involves testing different audience segments and ad formats to find the most efficient path to acquiring engaged users who stay active in the app.
  • Analyze attribution data from mobile measurement partners to identify which traffic sources drive the highest quality users. You compile performance reports that summarize campaign outcomes against initial goals, highlighting trends in user behavior and acquisition costs. These insights guide future budget allocation and strategic decisions, helping stakeholders understand the true value of their marketing investments across various digital touchpoints.

How to hire a mobile marketer on Upwork

Step 1: Post a job

Define your app growth goals and required tracking setup in the job post. Use Job Post Generator powered by Umaโ„ข, Upwork's Mindful AI to draft a precise description from a few sentences about your needs. You can write a new post, update a saved draft, or reuse an existing post.

  • Specify whether you need help with Google Ads App campaigns or Meta Advantage+ app campaigns to drive installs.
  • List required experience with mobile measurement partners like AppsFlyer for attributing in-app events.
  • Clarify if the freelancer must configure conversion tracking for first opens and downstream user actions.

Step 2: Evaluate candidates

Look for portfolios that show configured campaigns and clear attribution reports. Uma runs instant video interviews and builds shortlists with side-by-side comparisons to speed up this review.

  • Check for examples of performance reports that link ad spend to specific install volumes or in-app purchases.
  • Verify their ability to set up event tracking for key user journeys within your specific mobile application.
  • Review case studies where they optimized bidding strategies based on measured conversion data from attribution tools.

Step 3: Interview your top choices

Discuss their approach to measuring return on ad spend for mobile apps. Schedule and conduct interviews within Upwork Messages, which generates an immediate transcript and summary after each session.

  • Ask how they troubleshoot discrepancies between ad platform data and mobile measurement partner reports.
  • Request examples of how they adjusted campaign targets after analyzing early install quality metrics.
  • Confirm their familiarity with privacy changes that impact tracking for iOS and Android app campaigns.

Step 4: Agree on scope and begin work

Set clear milestones for campaign setup, tracking configuration, and initial optimization cycles. Use Upwork Messages and the contract workroom for communication and project management, plus identity verification, payment protection, hourly tracking, and project funds for security.

  • Define deliverables such as fully configured app campaigns with verified install tracking pixels.
  • Agree on a schedule for exporting performance summaries and submitting optimization recommendations.
  • Establish specific key performance indicators for cost per install and retention rates to guide billing.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.

How much does hiring a mobile marketer cost?

Hiring a mobile marketer typically costs $500-$1,500 per project, depending on scope and experience. Final pricing depends on campaign complexity, required attribution integrations, reporting depth, revision needs, and the freelancer's experience level.

Campaign audit and strategy

$500-$1,000/project

Entry-level to mid-level
  • Review of existing mobile app campaigns and tracking setup
  • Recommended objectives and channel mix for app installs
  • Step-by-step guide for campaign configuration and optimization

Attribution and tracking setup

$1,000-$2,000/project

Mid-level
  • Setup of conversion events for app installs and in-app actions
  • Connection of mobile measurement partner data to ad platforms
  • Confirmation that install and event data flow correctly

App campaign launch

$2,000-$3,500/project

Mid-level to senior-level
  • Configuration of Google Ads or Meta app campaigns with targeting
  • Mapping of ad assets to campaign objectives and audiences
  • Verification of budgets, bids, and tracking before go-live

Performance optimization

$3,500-$6,000/project

Senior-level
  • Review of attribution data to identify high-performing sources
  • Modification of bidding strategies based on cost per install
  • Summary of changes made and impact on campaign performance

Full funnel management

$6,000-$10,000/project

Expert-level
  • Complete configuration of tracking, campaigns, and reporting dashboards
  • Continuous adjustment of targeting and creatives over multiple cycles
  • Comprehensive performance review with strategic recommendations

Frequently asked questions

Is hiring a mobile marketer worth it?

For most businesses, yes: hiring a mobile marketer is worthwhile. This specialist configures attribution systems to track which ads drive app installs and in-app actions. They optimize campaigns based on this data to improve return on ad spend.

How do I evaluate mobile marketer candidates?

Look for candidates who explain how they set up conversion tracking for specific in-app events. A strong example includes configuring Google Ads or Meta campaigns to measure post-install purchases rather than just clicks.

What tools does a mobile marketer use?

A mobile marketer uses platforms like Google Ads and Meta to run app promotion campaigns. They also configure mobile measurement partners such as AppsFlyer to attribute installs and user actions.

What deliverables should I expect from a mobile marketer?

You receive configured campaigns with verified tracking for installs and in-app events. The freelancer also submits performance reports that summarize outcomes against your acquisition objectives.