ChatGPT vs. Jasper: Comparing Top AI Writing Tools

The launch of OpenAI’s ChatGPT in late 2022 is one of the biggest consumer and business tech advances in recent years. In just a matter of weeks, countless businesses went from never discussing AI to exploring how they could best use this AI-powered technology to transform their operations.

One big area of interest is content generation. The conversational AI produced by ChatGPT and other generative AI tools can help writers and other professionals with brainstorming, revising content, writing in other languages, and more — all while offering natural-sounding outputs.

ChatGPT isn’t the only option for AI content writing, though. Today, the market has several dedicated AI copywriting tools, including Jasper. Here’s what you need to know about how the two tools compare—and how to decide which one is the best AI tool for you.

The AI writing revolution

Whether you’re a content creator, blogger, content marketer, or business owner, you might enjoy using an AI writing assistant.

User-friendly AI tools like ChatGPT and Jasper can help you do a variety of writing tasks, including:

• Organize keywords into groups
• Come up with blog post topics
• Generate Amazon product descriptions
• Rewrite headlines to fit different audiences
• Create in-depth article outlines
• Refine a business plan document
• Draft short-form content, such as social media posts
• Write longer blogs and articles
• Turn long content into social media posts
• Expand FAQ lists for your website

The sheer speed of AI text generation makes this technology particularly appealing to many businesses and professionals who want to help their clients get new content online faster than ever before.

Generative AI is not without some potential risk and problems, though. When you use AI writing tools, it’s important to be mindful of both the data that you’re feeding into the tool and its outputs.

Related: How To Learn AI as a Beginner

What is ChatGPT, and what can it do?

On its surface, ChatGPT is an AI chatbot.

Under the hood, though, ChatGPT is a generative pre-trained transformer—that’s what the “GPT” stands for. This is a type of large language model (LLM) that is fed massive amounts of data. Experts then train the LLM to synthesize that data and look for patterns.

When the LLM receives new data, it uses its training data sets to create predictions about what the next data point should be—and that’s what it delivers as an output.

With ChatGPT, the OpenAI team used publicly available internet data to train the LLM—and applied natural language processing (NLP) to it as well. When you type a query into ChatGPT, its programming creates predictions about what the most likely response is based on natural human language patterns.

These predictions happen super fast—which is why ChatGPT can spit out human-like text in a fraction of the time it would take a person to type. These outputs aren’t always entirely accurate, though, as all AI is prone to “hallucinations”—another way of saying errors and misinformation.

This is partly because of incorrect predictions, as well as the cutoff in ChatGPT’s training data. And if inaccurate sources make their way into an AI’s training data, too, that can further increase the risk of hallucinations.

The AI isn’t able to create content around recent events, as it’s been trained on data that ended in September 2021. Still, you can use ChatGPT to generate lots of impressive results. Its use cases can help you with things like:

• Creating article ideas and outlines
• Rewriting copy to have a different tone of voice—and even mimic famous writers or personalities
• Identifying patterns and similarities in data sets
• Organizing data into groups
• Creating copy for websites, ads, and messaging
• Writing usable code for websites, computer programs, and apps
• Role-playing scenarios your customers might encounter
• Creating audience segments and personas
• Generating tables and diagrams
• Translating content from one language to another

All you have to do is enter the right prompts into ChatGPT. This can take the form of one or more sentences—and sometimes, you’ll need to prompt the AI multiple times.

For example, if you wanted to create a blog post with the help of ChatGPT, you might need to:

1. Prompt it to generate a list of topic ideas
2. Select a topic and prompt it to create five article titles
3. Choose your favorite title and ask ChatGPT to create an outline with eight subheadings
4. Tell ChatGPT to expand each section, in order, with bullet points
5. Guide the AI to expand the bullet points in each section, one at a time, into full paragraphs
6. Issue a final prompt to have ChatGPT write a conclusion that ties in all the different sections

Saying “Write a 500-word blog post on X topic” may not be enough to get you what you need. By providing the right prompting and guidance, though, you can use ChatGPT to come up with the content for a decently sized article, a social media post, or an ad.

Related: The 12 Best Free and Paid ChatGPT Alternatives

What can’t ChatGPT do?

There are two levels to ChatGPT—the standard, free version everyone can access, and ChatGPT Plus.

Standard ChatGPT can write high-quality content in different styles and tones of voice, summarize words or data that you paste into its interface, create simple tables, write code, and provide information about events that happened before mid-2021. It doesn’t connect to the internet, so you can’t use it as a search engine alternative.

If you pay for ChatGPT Plus, you can give ChatGPT more functionality through plug-ins that create advanced code, draw diagrams, create graphics, analyze website structure, and more.

You can also input more text and get longer outputs in return.

What is Jasper, and what can it do?

Jasper is an AI content creation platform. It’s another natural language processing tool that uses predictive LLMs (including OpenAI’s) to create content.

Whereas ChatGPT is a fairly blank slate—you can open a chat window and ask just about anything—Jasper AI offers a more guided experience.

Take writing a blog post for example. Rather than formulating and using a series of prompts on your own, like you might need to do with ChatGPT, you can open a Jasper “recipe”. These recipes condense and speed up the workflows needed to prompt AI into generating human-like responses.

Recipes are groups of prompts that you can use to get specific outputs. Here’s what a blog recipe might look like:

Jasper also comes equipped with templates that you can use to create additional content. Many of these templates are based on different content-writing frameworks, such as the Awareness, Interest, Desire, and Action (AIDA) model used in marketing.

You can certainly ask ChatGPT to explain or use AIDA for you, but if you aren’t already familiar with those terms, you might not know how to do so. Jasper’s recipes and templates can introduce you to new concepts and speed up the prompting process.

With Jasper, you can also:

• Ask the AI questions via Jasper chat
• Content optimization for search using data from Surfer SEO
• Start creating short and long-form content directly in a document, without a recipe or template
• Produce images to go along with your blog or social media posts
• Check your AI-generated text for plagiarism

Jasper’s most unique feature might be its brand voice capabilities. By uploading various documents to Jasper—such as your brand style guide, mission statement, audience segments, and more—you can use the AI to produce content in line with your brand’s style.

What can’t Jasper do?

Like standard ChatGPT, Jasper can’t connect to the internet. You can chat with the Jasper and ask it questions, but there are limits to its answers and research capabilities.

And while the LLMs powering Jasper make it possible to generate code in your docs, Jasper isn’t a tool that’s meant for coding.

You’ll get the best results out of Jasper if you use it for creating things like marketing content, website copy, social media posts, and email drafts.

Comparing ChatGPT and Jasper

ChatGPT and Jasper both offer a ton of features—let’s take a closer look at how the two platforms compare and their key differences.

Ease of use

Because ChatGPT and Jasper both use NLP, you can type prompts in normal language. This makes both platforms pretty accessible to most people. Sure, it may take some trial and error to get just the right prompt—but you don’t have to learn how to code in order to use these tools.

Jasper provides the most guided experience with its preexisting templates and recipes that walk you through the content creation process. And even if you already know how to craft a prompt, these can still be useful and help you save time while writing.

When you first start a ChatGPT thread, it’s up to you to decide how you want to start it. OpenAI doesn’t provide prompt templates.

There are so many people using ChatGPT right now, though, that it’s pretty easy to find guides and examples online—such as Upwork’s list of 150 ChatGPT prompts that you can use.

Content quality

Because ChatGPT and Jasper use some of the same technology, and both rely on predictive algorithms, you’ll see a fair number of similarities in the content that each AI tool generates. Not that the content will be similar on a word-for-word basis—it won’t be. But you may notice a similar feel in the way the content reads.

This is why some marketers are concerned that too much reliance on AI content will reduce the human connection between brands and customers.

Given that AI can produce mistakes or sound robotic at times, human feedback is still an important part of using an AI writing tool. You’ll always want to review AI-generated content, edit it, and add your own flair before sending it to someone else or publishing it online.

Flexibility and integrations

Both ChatGPT and Jasper offer an array of integrations that can help you work more efficiently. While this isn’t an exhaustive list—and some ChatGPT plug-ins are available only for Plus subscribers—you can expect to see integrations like:

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You’re more likely to find a mix of plug-ins for business and personal productivity when usingChatGPT Plus, whereas Jasper is very focused on work-related applications.

Price

Standard ChatGPT is free to use, though there are limits. You may find that ChatGPT can’t process a very long prompt or that your access is restricted during times of high demand.

For $20 per month, you can subscribe to ChatGPT Plus and get access to plug-ins, as well as remove usage restrictions.

There’s no free Jasper plan. While anyone can try out the platform with a seven-day free trial (or 30 days, if you have an Upwork talent account), ongoing use requires a paid plan. Options start at $49 per month—$39 monthly if billed annually—and offer varying levels of access to Jasper functionality.

Key similarities

You can reliably use either Jasper or ChatGPT to:

• Create short-form content and article outlines
• Summarize long blocks of text
• Provide context and answers for questions (if related to events before late 2021)
• Revise and reword content that you provide
• Act as a dictionary or thesaurus
• Create content in well-known styles or tones of voice
• Make your work sound more formal, silly, engaging, polite, or serious
• Switch back and forth between writing content yourself and having the AI generate it

Notable differences

Despite the similarities in the two platforms—and their LLMs—there are definite differences between Jasper and ChatGPT. They’re both used by many people and companies to get work done, faster. The right one for your specific needs may boil down to a few of these notable differences:

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ChatGPT vs. Jasper AI: making the right choice for your needs

If you want an AI that can help you in your personal life, ChatGPT is probably the right choice. It offers more consumer-focused plug-ins, and you can access it 24/7 through the official ChatGPT mobile apps for iOS and Android.

If you’re looking for an AI that can help you with work, the decision becomes a little less clear-cut. If your work requires you to generate a lot of code, you might want to stick with ChatGPT—or use it alongside another tool like Jasper.

When you’re writing a lot of content, though, Jasper really excels thanks to its document editor. Because you don’t have to copy and paste outputs from a chat into a document, you might save some time by interacting with the AI directly in your draft. Plus, Jasper’s templates and recipes can help you generate or revise marketing content quickly—even if you’ve never written a prompt before.

Ultimately, the best way to choose between ChatGPT and Jasper is to try out both of them —sign up for a free ChatGPT account and, if you’re eligible, take advantage of the extended Jasper trial for Upwork talent.

Get more done with AI writing tools and Upwork

Upwork can also help you get more work done, more efficiently, with either ChatGPT or Jasper. A prompt engineer can help you find exactly the right words to get specific outputs with either tool. Machine learning engineers or developers can help you integrate your favorite platform into your systems via API access.

And, because human oversight and input are still very important when creating AI content—especially for customer-facing marketing materials—you can connect with skilled writers and editors ready to make doubly sure that your creations sound engaging, human, and infused with your brand.

Plus, you can offer your services to help others. If you’re a machine learning pro, writer, or AI artist, consider offering your skills through Upwork. You can connect with clients interested in learning how to better use artificial intelligence at work—or deliver finished products to them with the help of AI platforms.

All it takes is an Upwork account—log in or sign up today to get started.

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Disclosure: Upwork is a Jasper Affiliate and may receive referral payments from Jasper. When using Jasper, you will be subject to Jasper’s Terms of Service and Privacy Policy. As always, independent professionals remain responsible for evaluating the tools offered and determining the fit for their business needs, as well as their own compliance with all laws and legal requirements in operating their freelance business. Upwork is also an OpenAI partner, giving OpenAI customers and other businesses direct access to trusted expert independent professionals experienced in working with OpenAI technologies.

Upwork does not control, operate, or sponsor the other tools or services discussed in this article, which are only provided as potential options. Each reader and company should take the time to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

Prices are current at the time of writing and may change over time based on each service’s offerings.