What is Jasper? Learn About This AI Writing Tool

You’ve probably seen online articles and YouTube videos talking about how to use ChatGPT to write content—and many people do this successfully. Some folks don’t like to essentially write an article in a chat thread, though—which is where dedicated artificial intelligence (AI) copywriting tools come into play.

AI writing assistants go beyond a chatbot experience. When you use AI writing software, you typically gain the ability to interact with AI directly in your content draft, tap into templates and resources created by other users, and even get AI help with search engine optimization (SEO).

Jasper is one of the most popular AI writing tools available today—so we’re taking a closer look at its features and how it might help you create content for your company or clients.

What is Jasper?

Jasper, formerly known as Jarvis and Conversion.ai, is an AI writing tool and ChatGPT alternative meant for creating both short- and long-form content at a high volume—from tweets to e-commerce product descriptions and blog posts.

The tool launched in 2017—several years before ChatGPT hit the scene. While the platform has always been focused on creating marketing copy, Jasper’s last rebrand ushered in an even more streamlined tool with a wide array of features for writing, editing, and optimizing content.

How does Jasper work?

The Jasper service is a form of generative AI, and it’s powered by existing large language models (LLMs), including ones from OpenAI and Anthropic.

These LLMs use natural language processing (NLP) and probability to predict what a human might write or say—which is why tools like ChatGPT and Jasper can produce realistic-sounding content.

Related:  How Does AI Work? Fundamentals and Step-by-Step Process

What can Jasper do?

Bloggers, digital marketers, and business owners alike can all use Jasper to carry out a variety of content writing tasks, including:

• Writing multiple versions of a blog post headline
• Rewriting email subject lines to have a different tone
• Creating social media post captions, alt text, or ad copy
• Generating the outline or copy for an article
• Turning LinkedIn posts into tweets
• Revising marketing copy to be more aligned with your brand voice

Jasper can produce images, too. This means that you could use Jasper to produce every part of a social media update or blog post—which is pretty useful for marketing.

Plus, the platform’s content-focused dashboard and organizational tools make it easier to keep your content production organized … versus managing a series of separate conversations with an AI chatbot.

Create different types of content

Every Jasper account includes access to a library of templates that can help you generate content following a certain structure or framework. This is particularly useful for folks who are beginners when it comes to AI content creation.

When you open up a template in Jasper, you’re prompted to fill out specific fields—and these vary between templates. Templates are a bit like guided AI prompts.

You don’t have to figure out the most pertinent details to include in your prompt, or worry about how to structure it—the Jasper team has taken care of all that. All you need to do is fill out the fields provided by Jasper.

Jasper recipes offer even more structure. Recipes are repeatable workflows that function like a series of prompts. For example, a blog recipe may include several steps, including prompting Jasper to:

• Write several versions of a title
• Create a blog post outline based on your favorite title suggestion
• Develop content, paragraph by paragraph, using suggested headers from the outline
• End with a call to action

You can create your own recipes to reuse multiple times or try out recipes that other Jasper users have created and shared with the community.

And you aren’t limited to templates and recipes, either. At any time, you can open a blank document in Jasper and begin writing your own content. If you decide you want to use AI after all, you can:

• Open a split-screen window, select a template, and create paragraphs to copy and paste into your document
• Have Jasper reword what you’ve written, adjust the reading difficulty, or change the tone
• Switch to AI-generated content creation with the click of a button

If you already use a tool like ChatGPT or Claude during your content creation process, using Jasper can be easier than moving back and forth between an AI tool and Google Docs or Microsoft Word.

Adapt to multiple writing styles

One of Jasper’s more unique features is its support for brand voices.

You can teach Jasper how to better mimic your brand voice by providing it with access to your company’s:

• Website content
• Style guide
• Sales scripts
• Brand identity guidelines
• Product catalogs
• Company fact sheets
• Previous publications
• Corporate policies
• Customer profiles
• Audience segments
• Social media content

Jasper will then analyze the information you provide and develop a set of guidelines, such as how casual, funny, respectful, or enthusiastic your brand voice is. You can continue to refine these parameters as you use Jasper for branded content creation.

There are limits on how you can use the Jasper Brand Voice feature, though. The standard Jasper creator plan allows you to train the AI on only one brand voice.

The more expensive team plan allows you to train the AI on three distinct brand voices, but this may not be enough for independent professionals interested in using Jasper to create content for multiple clients. Only Jasper business-tier plans allow for unlimited brand voice training.

Translate and refine languages

Jasper can also be helpful if you need to create content in multiple languages.

You can interact with Jasper in 24 different languages—including English, German, Spanish, Japanese, Chinese, Swedish, Greek, Estonian, and Romanian—and get an output translated into one of more than 30 different tongues.

Jasper can also help you refine inputs and outputs in the same language or versions of the same language. It can:

• Convert American English documents into British English or correct differences between the Portuguese spoken in Portugal and in Brazil.
• Change the content you’ve created to be less formal and use casual lingo associated with your chosen language
• Revise your writing to be at a fifth-grade reading level and therefore easier for all readers to understand

Whenever possible, though, you’ll still want to have a native or fluent speaker of the language you’re translating read over the results for accuracy.

Integrate with other tools and platforms

You don’t have to choose between using Jasper and your other favorite tools, either. You can connect Jasper to several other services, including writing tools like Google Docs and Grammarly. Plus, the Jasper Everywhere Chrome extension allows you to use the AI in nearly any text field in your browser.

That said, taking advantage of all of Jasper’s integrations may necessitate switching to some new tools.

If you’re creating SEO content, for example, you can get keyword data directly in Jasper by turning on "SEO mode"—but you have to use Surfer. If you prefer to use other tools like Clearscope or Ahrefs, you’ll still need to copy and paste your keywords or content between those tools and Jasper.

And while Jasper should generate unique content, anyone worried about potential AI plagiarism can connect a Jasper account to the Copyscape plagiarism checker and scan all of their outputs for an additional fee.

Jasper also offers an API that businesses can use to more deeply integrate the AI into everyday workflows.

Related: 14 AI Productivity Tools To Help You Work Smarter

Benefits and drawbacks of Jasper

As with any type of technology you consider introducing into your workflow, it’s important to be aware of the pros and cons of using Jasper. No AI tool is perfect, and using AI at work might open businesses up to some legal risk. It’s up to you (and your lawyer) to decide on the best ways to integrate AI into your workflow.

Potential benefits of using Jasper

One of the biggest benefits of using Jasper is the ability to produce content at a high volume.

While you may still have to feed a fair amount of preliminary information into Jasper, you can still save a lot of time on the finished product if you aren’t a naturally fast writer. And even if you are, the speed at which Jasper can produce answers is much faster than a human can type.

Other potential benefits of using Jasper include:

• Prompt customization: You can change or turn on and off sections of the Jasper content brief as you write, which varies the outputs produced as you work.
• Content versatility: If you’re used to writing serious long-form blog posts and not social media copy, Jasper can help you quickly transform your work from one format to another.
• SEO support: You can use the Surfer SEO integration to find relevant keywords and then prompt Jasper to include those keywords in its outputs. You’re also able to provide keywords from other tools—just type them into the keyword field on a Jasper document to get started.
• Brand voice consistency: After training Jasper on one or more brand voices, it may become easier to write content that adheres to a specific voice—or to switch between multiple brands.
• Time savings: You may also find that using Jasper offers greater time savings compared to using separate SEO, AI, and writing tools.

Possible drawbacks of using Jasper

With so many AI tools currently available for free, the price associated with Jasper may be off-putting to some potential users. There’s no free plan—everyone has to pay in order to use Jasper.

Even if you’re fine with the price, you may find the following to be potential drawbacks related to using Jasper:

• Ethical and legal considerations: Any time you use a publicly available AI tool, you risk exposing your company’s proprietary data to others.
• Inaccurate outputs: Jasper a generative pre-trained transformer, or GPT, machine learning product. This means that the algorithms powering Jasper use probability to produce outputs. Sometimes, the results won't be what you expect or will be plain wrong—requiring manual revision and fact-checking.
• Required training time: To get the best results from Jasper, spend time training, prompting, guiding, and interacting with the tool. This may or may not result in a time savings for you—the more complex, current, and unique you need your content to be, the more time you’ll probably have to spend prompting and guiding Jasper.
• Generic content creation: Even though Jasper includes tools to create outputs that more closely match your brand voice, using predominantly AI-generated content can result in a blog or website that feels too robotic. In order to create high-quality content that really sounds like you, you’ll need to be involved in tweaking Jasper’s outputs.
  Reduced SEO performance: You can give Jasper keywords, but it’s up to you to make sure the keywords are used—and used appropriately. Lack of a human touch can also potentially decrease your SEO performance, as Google and other search engines are interested in ranking content that shows a real person’s expertise.

Comparing Jasper to other AI tools

Quite a few AI writing tools are on the market today, and each one offers slightly distinct features. While you may find that your experience with AI chatbots like ChatGPT or Claude are all pretty similar, each AI writing tool can have a pretty unique feel.

We took a look at five other leading AI tools often used for content creation to see how they compare to Jasper.

Jasper vs. ChatGPT

ChatGPT was one of the first free, consumer-friendly conversational AI tools to hit the market, and it’s still the favorite of many writers and content creators. Both Jasper and ChatGPT allow you to:

• Generate content quickly through text-based AI prompts in natural language
• Produce revised versions of content you’ve already written
• Turn long articles into brief summaries
• Write content in specific styles, including tones of voice used by famous authors
• Translate content between different languages
• Chat with AI to brainstorm topic ideas or work through writer's block

Neither tool connects to the current internet, so both Jasper and ChatGPT have similar limitations around creating content about recent events.

How Jasper and ChatGPT are different:

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Try Jasper if: You want an AI tool that can generate text and images all in one spot

Try ChatGPT if: You need an AI that can generate usable computer code

Jasper vs. Notion AI

If you’re already a heavy Notion user, then you may enjoy Notion AI. Because both Jasper and Notion AI allow you to use prompts directly in a document—you aren’t limited to a separate chat—the two services have several similarities like:

• A content-first focus
• In-document AI integration—you don’t need to maintain separate AI chats and docs
• Tools for editing and revising
• The ability to create document summaries quickly
• Frameworks built, in part, with the Anthropic LLM

How Jasper and Notion AI are different:

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Try Jasper if: You want guided help when using AI to create blog posts or other original content

Try Notion AI if: You’re already storing lots of notes and documents in Notion

Jasper vs. Copy.ai

Copy.ai is one of the closest Jasper competitors on the market right now. The two platforms have a lot in common. When using Jasper and Copy.ai, you can:

• Train the AI to sound more like your brand voice
• Use the AI directly in documents you’re writing
• Get started faster with prepared templates
• Draw upon the abilities of multiple LLMs, including those created by OpenAI and Anthropic

How Jasper and Copy.ai are different:

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Try Jasper if: You want the ability to use Jasper for nearly all of your browser-based writing activities

Try Copy.ai if: You want to gather data online and use it to enhance outbound marketing and cold outreach

Jasper vs. Writesonic

Writesonic is another AI copywriting tool that has a lot of similarities to Jasper. Both platforms allow you to:

• Quickly create content using existing templates
• Reword and rephrase existing content that you aren’t happy with
• Create images to go along with your blog and social media content
• Chat with the AI outside of your documents
• Use the tool across your browser with a Chrome extension

How Jasper and Writesonic are different:

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Try Jasper if: You're a fairly experienced content writer who wants some AI help but still plans to do most of the content creation yourself

Try Writesonic if: You’re a small business owner or independent professional interested in creating your own GPT chatbot

Jasper vs. Frase

Frase is first and foremost an SEO tool—marketers have long been using Frase to develop content briefs, conduct keyword research, and score their content against that produced by competitors. The platform has introduced an AI writing component, though, and offers some similar features to Jasper. Both services make it easy to:

• Quickly create article outlines around a specific keyword or topic
• Get prompt ideas and templates from other users of the same tool
• Use AI to generate sections of articles
• Incorporate keywords into a draft
• Chat with AI while drafting a document

How Jasper and Frase are different:

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Try Jasper if: You’re creating a lot of branded content, or you already use Surfer SEO

Try Frase if: You typically produce SEO content or need to create content briefs for others to use

How much does it cost to use Jasper?

Jasper plans start at $49 per month, or $39 per month when billed annually. This gives you access to the basic “creator” pricing plan, which has some usage limits. You’ll be able to:

• Create one user account
• Train the AI on one brand's tone of voice
• Upload 50 brand assets
• Access the Jasper Everywhere extension
• Use the AI image generator
• Optimize content for search performance in Jasper’s “SEO mode”

You can also sign up for a Jasper "teams" plan ($125 per month, or $99 per month if billed annually) or a custom business plan. These tiers offer similar features to the creator plan—just with higher usage limits.

For example, with a team plan, you can have three user accounts, three brand voices, and upload 150 brand documents. With the business plan, these limits are all unlimited, and your monthly price depends on your usage needs.

Get a free trial of Jasper

Anyone can give Jasper a try with a seven-day free trial of the creator or team plans. If you’re an independent professional who uses Upwork, though, you can take advantage of a 30-day extended free trial.

To sign up for your 30-day trial of Jasper, simply log into your Upwork account and navigate to your profile page. There, you’ll see a banner offering a Jasper trial. Click on that image, and you’ll be directed to a special Jasper signup page just for Upwork talent.

Get better AI outputs with the help of Upwork talent

The templates and recipes available through Jasper can be a great way to get started with AI content generation if you’ve never done so before.

Sometimes, though, the best way to get exactly the right output is to work with a prompt engineering specialist. These professionals have ample experience working with GPT-type AI tools—like Jasper—and can help you figure out how to command an AI properly.

And if you’re a skilled Jasper user yourself, you can offer your prompting or AI writing services on Upwork, too. You can even offer your services as an AI content editor and help clients using AI ensure that their outputs are realistic, factually correct, and ready for publication.

Whether you need AI content creation help or want to provide it, taking the first step is simple—just sign up or log into your Upwork account to get started.

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Disclosure: Upwork is a Jasper Affiliate and may receive referral payments from Jasper. When using Jasper, you will be subject to Jasper’s Terms of Service and Privacy Policy. As always, independent professionals remain responsible for evaluating the tools offered and determining the fit for their business needs, as well as their own compliance with all laws and legal requirements in operating their freelance business. Upwork is an OpenAI partner, giving OpenAI customers and other businesses direct access to trusted expert independent professionals experienced in working with OpenAI technologies.

Upwork does not control, operate, or sponsor the other tools or services discussed in this article, which are only provided as potential options. Each reader and company should take the time to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

Prices are current at the time of writing and may change over time based on each service’s offerings.