Beginner’s Guide To Using Jasper for Email Marketing

Knowing how to write an appealing and engaging email can be the difference between marketing success and failure.

A well-crafted email conveys your message clearly and convinces the client or customer to take action. It features a compelling subject line, captivating content, and strategically placed calls to action (CTAs) to entice users to respond positively.

While you can create emails manually, the process takes time, possibly a considerable time if you’re hit by writer’s block. Jasper—powered by machine learning and generative artificial intelligence (AI) technology—can optimize your workflow by helping you generate tailored email content quickly.

With help from the Jasper AI writing assistant, you can engage customers, nurture leads, and drive conversions in the digital marketing sphere. In this guide, we explain how to use Jasper for email marketing.

Why use Jasper for email marketing?

Creating engaging content and personalized emails for your target audience can be challenging when you’re pursuing email marketing. If you’re  balancing multiple business activities, monitoring campaign performance can be a lesser priority. Inefficiencies may go unnoticed and, and as a consequence, results fall short of targets.

With its AI-powered features, Jasper can help you develop content based on your brand tone and style. Some benefits to using Jasper for email marketing include:

• Improved open rates. Jasper can help create engaging subject lines or optimize existing ones, ensuring your email attracts customers’ attention, leading to higher open rates.
• Better engagement. Jasper can help generate personalized content that resonates with your target audience. It can also incorporate target keywords that increase the visibility of your business in search engine rankings.
• Personalized interactions. Jasper is powered by advanced machine learning and deep learning algorithms. These capabilities can help optimize your marketing strategy by personalizing content for your target audience.
• Streamlined workflows. The AI writing assistant offers templates and generators to help create email subject lines and other content, increasing efficiency in your email marketing workflow.
• Cost-effectiveness. Jasper AI can help execute various content creation tasks. This automation can enable businesses to create more content with fewer resources, leading to cost savings.
• Time savings. Jasper AI features save time by automating certain aspects of your content creation workflow. Jasper Chat can help generate ideas and revise content in one interface.

How to use Jasper for email marketing

From creating compelling email content to testing and optimizing CTAs, we cover the primary use cases of Jasper in email marketing.

Creating compelling email content

Jasper can help in drafting engaging email subject lines and content. Large language models (LLMs) like OpenAI’s GPT-4 and natural language processing (NLP) enable it to process and interpret human inputs and produce meaningful text outputs.

‍You can create email content via the Jasper dashboard or use the Chrome or Edge browser extension to write emails directly from Gmail and Microsoft Outlook. Jasper AI offers more than 50 templates to choose from.

Jasper AI models are also customizable. For instance, you can provide details about your target audience, preferences, and other relevant details. Jasper will then use this information to generate marketing content that resonates with your audience.

To illustrate, we used the prompt, “We offer an online room booking service. Write an email thanking our loyal clients for using our services and notify them of an upcoming 10% discount on all rooms” to generate the following content using Jasper.

We also used the prompt, “We want to invite our clients who are sports fans to try out our new shoes. Could you generate five catchy email subject lines?” to generate the following email subject lines.

Personalizing email content

Personalization allows you to deliver relevant content that addresses your target audience’s interests, needs, and preferences. It can lead to better engagement, including higher click-through and open rates. Personalized email content can also lead to more conversions since it’s designed to convince readers to respond in specific ways.

Jasper also features a customizable knowledge base where you can add information about your company, audience, and even product descriptions. Jasper will then refer to this knowledge base when crafting content, ensuring it reflects your brand. You can personalize your content further by specifying the tone of voice and style you wish Jasper to use when producing content.

To demonstrate, we used the prompt, “We are a pizza delivery business, serving mainly families and office workers. We want to thank our customers for using our services and offer a 3% discount as appreciation. Could you create tailored email body content for these customer groups?”

Email body content to families:

Email body content to office workers:

Optimizing email campaign performance

Jasper is primarily an AI-powered writing tool and lacks the tools to directly monitor key performance metrics. Nevertheless, its advanced algorithms can analyze your existing content and suggest optimization for better results. Jasper can also be trained using custom business data to produce more tailored content for your audience.

To demonstrate Jasper’s optimization ability, we wrote the following simple email body content and asked it how we can optimize the content.

Our email body:

Jasper’s tips to optimize the email content include:

Creating dynamic email templates

Dynamic email templates are highly flexible, allowing you to add content tailored to different audiences. You can also reuse email templates across multiple marketing campaigns, saving time and effort and enabling you or your team to focus more on core activities.

When creating dynamic templates, you’ll need to provide detailed information to allow Jasper to generate content that fits your use case.

To illustrate, we used the prompt, “We are an e-commerce store offering different products. We have several customers who have added items to their carts, but they’ve yet to pay for them. Could you generate a dynamic email template to remind these users about their carts and convince them to pay?”

Jasper produced the following:

We also used the prompt, “We operate an online bookstore, and lately we have seen an increasing number of new users. Generate a dynamic email template we can use to welcome these customers.”

Jasper produced the following:

Since Jasper doesn’t have access to specific details like personal names, customers’ contact details, or purchase history, you’ll have to integrate your email templates into your customer relationship management (CRM) system.

For example, customer names and cart items can be added to the abandonment cart email template.

Conducting A/B testing

A/B testing allows you to compare two versions of an email, campaign, or another piece of content and determine the best one for your purposes. Effective A/B testing can help you find the most tailored and well-crafted marketing content, which can lead to higher engagement and conversion rates.

Jasper facilitates A/B testing by allowing you to generate and compare multiple versions of content, including subject lines, CTAs, and email body content. As a result, you can settle on one that meets specific standards.

To demonstrate, we used the prompt, “We are a home cleaning business looking to update our pricing plans in line with the changing economic times. Could you write two emails with different tones and styles, notifying our clients of the upcoming changes?” It generated the following outputs:

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Jasper generated the email in two styles: formal and informal. We can perform A/B testing on these variants to determine the most suitable email content for clients. Different segments might appreciate the different styles. For example, middle-class families might get the more formal version, while young professionals get the informal one.

Automating email marketing processes

Automating email marketing processes can save you time and effort, allowing you  to focus on core activities. Jasper features several functionalities that facilitate the automation of email marketing tasks and workflows.

Jasper can use your prompts to assist in drafting content likely to resonate well with the target audience. Since there’s no option to upload customer data, you’ll need to be as detailed as possible in your prompts to allow Jasper to produce more tailored content.

Jasper can also help you create a schedule for sending emails, enabling you to target customers during optimal times, which leads to better open rates. But Jasper can’t automatically send the emails. As a result, you’ll have to follow the schedule manually or use other marketing tools tailored for sending emails, such as a plugin or API.

Additionally, Jasper can enhance customer engagement and nurture leads through email sequences. This AI writing tool can suggest content that you should send to customers in different stages of the sales funnel to increase the likelihood of them converting.

To illustrate, we used the prompt, “Please create three email sequences to encourage customers to complete the purchase of items still in their cart.”

In the above response, each email iteration is an improvement of the other—rather than repetition—and encourages the customer to purchase items still in their cart.

Testing and optimizing calls to action (CTAs)

A compelling CTA can drive desired customer actions. It creates a sense of urgency and directs customers to explore different products and services or engage in various activities. As a result, good CTAs can lead to higher conversion rates.

Jasper can assist in creating compelling CTAs, testing different versions, and optimizing them for better engagement and conversions. If you provide Jasper with detailed text prompts about your audience, the AI can draft personalized and appealing CTAs likely to motivate your clients into taking desired actions.

Whether you’re encouraging customers to purchase a product or service, subscribe to your newsletter, or change pricing plans, Jasper can help you create compelling CTAs. But to get the best outputs, you’ll want to provide clear and detailed prompts.

For example, we used the prompt, “We are an online book-selling business. A number of our customers have multiple books in their carts but haven’t completed payment. Could you create three unique CTAs for an email to encourage these customers to complete their purchases?”

Case studies

Jasper and other AI tools can help transform your marketing processes. We explore how different businesses use Jasper for email marketing.

2X. This business-to-business (B2B) marketing firm uses Jasper to enhance the creativity and productivity of their content production teams. This includes email and social media campaigns, search engine optimization (SEO), ad copy, and white papers. According to 2X, Jasper helped them generate SEO content 50% faster and still maintain high quality standards.

Goosehead Insurance. Goosehead Insurance increased its email click-through rates by 22% by incorporating Jasper into its marketing workflow. And with Jasper’s Brand Voice and email templates, Goosehead Insurance produced relevant and consistent content that matched their style.

Amplitude. Embracing Jasper enabled Amplitude to revolutionize its content marketing. With this AI writing tool, Amplitude can create high-quality content for blog posts, articles, and emails much faster and edit it to suit their needs.

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Use AI to help with email marketing

Jasper can help marketing teams create engaging subject lines, compelling CTAs, and appealing body content. This AI-powered tool improves copywriting, enabling you to produce multiple content variants—and select the best outputs to add to your marketing workflow.

But Jasper isn’t perfect. It can sometimes generate inaccurate, biased, and outdated content. Because of these limitations, human oversight is required to ensure you end up with accurate and high-quality AI content. In addition, the human touch can provide the final optimization for your specific needs . Consider working with independent email marketers with experience in AI to help you effectively harness the power of Jasper.

And if you’re a professional looking for work, Upwork can connect you to different email marketing jobs, which can help you develop your portfolio and earn extra income.

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