10 Tools For Startups: Grow Your Business in 2026

If you’re interested in growing your startup in 2026, make sure you have the right tools for the job. From trusted work marketplaces to help you hire freelancers to simple graphic design software that helps you cement your brand image, these 10 tools are worth checking out this year.

1. Upwork for hiring

Upwork is the world’s largest human and AI-powered work marketplace — and it can help you quickly fill critical skill gaps as your company scales. The platform offers everything you need to build your perfect support team, including:

• Uma, Upwork’s Mindful AI™ for creating job posts, finding candidates, and conducting interviews
• All-in-one messaging and communication tools that support text, video, and voice chat
• 24/7 support for Business Plus customers

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How much does Upwork cost?

Upwork is completely free to join; you’ll typically pay a contract initiation fee and service fee on any payments made to freelancers. These fees vary based on several factors; you can see current rates on the client pricing page.

2. Asana for project management

As your company grows, you’ll need to manage an increasing number of moving parts — product improvements, new launches, funding campaigns, critical changes, and more.

A project management tool like Asana can make your day-to-day work much easier. When collaborating with your team members in the app, you can:

• Track project status across a variety of views including calendars, Kanban boards, and lists
• Attach Google Drive documents with one click
• Create custom task management automations
• Discuss project updates and keep comments attached to specific tasks

How much does Asana cost?

Asana has a limited free plan that’s good for up to two users; as your company grows, you’ll need to sign up for a paid plan. Options start at $10.99 per user, per month when billed annually.

Other project management tools to try

• Trello. This task management app offers similar features to Asana and has a generous free plan
• Monday.com. If you like spreadsheets, you’ll feel right at home using Monday’s default table view
• Clickup. Teams interested in an all-in-one solution should check out Clickup — it merges docs, chats, and task management in one spot.

3. Slack for asynchronous communication

Sometimes project management task comments aren’t enough to hash out a problem. This is where an app like Slack is useful. You can have asynchronous conversations, create one-on-one meeting rooms called huddles, or push important updates out to your whole company.

Slack Connect makes it easy to safely invite clients, vendors, and freelancers into your workspace as well — you can limit guests to specific channels and put other restrictions on how they may interact with your team.

How much does Slack cost?

Slack has a generous free plan that lets you create one-on-one messages and group channels; you can also retain your messages for up to 90 days.

Paid Slack users unlock additional features like group meetings, more app integrations, and AI tools. Plans start at $7.25 per user, per month when billed annually.

Other communication apps to try

• Google Chat. If your company uses Google Workspace, try Google Chat — it’s included as part of your Workspace license and includes Gemini AI support
• Microsoft Teams. One of the biggest competitors to Slack, Teams offers a similar experience — and integrates closely with the Microsoft apps you use in your business
• Zoom. The full Zoom suite now includes various communication and collaboration tools; if you already use Zoom for video calls you might like the app’s text-based chat feature as well

4. Miro for virtual team collaboration

When fully asynchronous communication isn’t cutting it, try collaborating virtually with a digital whiteboard tool like Miro. When using Miro, you and your teammates can:

• Collaborate on brainstorming lists
• Create and comment on mind maps
• Leave feedback on virtual sticky notes
• See who’s in the doc thanks to labeled cursors
• Use AI agents to help you work in new ways

How much does Miro cost?

You can use Miro for free with an unlimited number of team members — but you’ll only be able to create three editable, collaborative whiteboards. If you want access to more whiteboards, features, customization options, and AI tools, you’ll need a paid plan. Options start at $8 per user, per month when billed annually.

Other virtual collaboration tools to try

• FigJam. This app’s deep integration with Figma — it’s part of the same platform — makes it a popular choice for design teams
• Mural. The Mural app offers similar functionality to Miro and includes specific features meant to help sales, marketing, and research teams move work forward
• Markup.io. If your collaborative workflow is based more around static documents than flexible mind maps, Markup will be a good fit — you can review and comment on nearly any kind of content

5. Pipedrive for customer management

Very small businesses and solo entrepreneurs might be able to get away with tracking leads and deal metrics in a spreadsheet — but as you grow your operations, you’ll benefit from a true customer relationship management (CRM) tool like Pipedrive.

Pipedrive lets you easily:

• Track leads
• Maintain customer contact records
• Create AI-powered workflows to automatically follow up with active leads
• Build dashboards and view sales data
• Write customer emails with the help of AI
• Know when it’s time to reach back out to a contact

How much does Pipedrive cost?

Pipedrive plans start at $14 per user, per month when billed annually.

Other CRM tools to try

• Hubspot. If you’re interested in an all-in-one tool for the entire sales and marketing life cycle, Hubspot is a good choice. You can use it to manage contacts, publish content on your website, automate marketing campaign activities, and more.
• Copper. If you use Google Workspace in your business, Copper’s a nice CRM choice. It’ll integrate deeply with your existing Google tools, including Gemini.
• Airtable. While not strictly a CRM, Airtable is a powerful database tool that you can use to track and organize any kind of data. You can even build your lead generation and contact forms in the app.

6. Notion for knowledge management

Notion is a powerful, cloud-based collaborative document editor and database tool that can potentially serve several functions for your startup. You can keep track of projects, work with AI to revise ideas, and even create your own CRM — though Notion really shines at knowledge management.

The app uses “blocks” that allow you to put text, tables, project cards, and more all on one page. This flexibility makes Notion useful for creating things like:

• Internal wikis
• Client portals
• Public help doc repositories
• Personal task managers
• Customer service reference libraries
• Onboarding documentation
• Company manuals

How much does Notion cost?

Basic Notion functionality is free; you may find that your document creation is limited if you’re a heavy user of different blocks. For unlimited usage, advanced features, and more app integrations, you’ll need a paid plan starting at $10 per user, per month when billed annually.

Notion’s built-in AI tools are only available on the business-tier plans that start at $20 per user, per month.

Other knowledge management tools to try

• Wrike. This AI-powered work management tool makes it easy to create reference documents, automated workflows to streamline repeat actions, dashboards, and more
• Craft. Craft’s web and mobile apps deliver a high-quality notetaking experience. You can create simple docs, stylized manuals to share with clients, collaborative whiteboards, and more with your team.
• Coda. Coda is an online document and database tool that’s very similar to Notion — featuring content blocks, tables, databases, and more.

7. Canva for graphic design

Canva’s user-friendly design tools are great for whipping up everything from a slick business plan document to engaging social media posts. You can use the tool’s built-in AI features and templates or hire a designer to create Canva assets that align with your brand. Plus, Canva’s “brand kit” feature for paid users makes it easy to store your logos, color palettes, fonts, and more all in one spot — no more hunting for files.

How much does Canva cost?

Canva is technically free to use, though many of its templates, graphic elements, and stock photos are reserved for paid users. Canva Business accounts start at $20 per user, per month.

Other design tools to try

• Adobe Express. If Photoshop is too technical or expensive for your startup team, try Adobe Express — it’s a solid Canva alternative that lets you design marketing assets easily with the help of simple templates
• Contentdrips. This AI-powered social media design tool lets you create engaging carousels for Instagram or LinkedIn with just a prompt and a few clicks.
• ChatGPT. Basic Adobe Photoshop tools are now available for free in ChatGPT, so you can tweak existing images and designs right in an AI chat.

8. Carrd for simple websites

Carrd is a drag-and-drop website builder that’s ideal for creating one-page websites. If you want to get a basic site set up for your brand-new startup or you’re interested in spinning up several customized landing pages for different offers, Carrd is an easy and fast solution.

Know, though, that Carrd doesn’t support creating blogs or member-only areas of your site. It‘s a truly basic, but highly customizable, webpage builder.

How much does Carrd cost?

You can make a basic Carrd site for free, but if you want to connect your company domain you’ll need to upgrade to a paid plan. Options start at $9 per year.

Other website builders to try

• Shopify. E-commerce startups like Shopify for its deep focus on online sales. You can use Shopify to sell your own inventory, drop-ship products, and even integrate with an in-person retail point of sale (POS) system.
• WordPress. One of the most popular website platforms available today, WordPress offers self-hosted open-source and drag-and-drop software as a service (SaaS) options. Plus, its widespread popularity means that it integrates with many common marketing tools, from search engine optimization (SEO) plug-ins to e-commerce software.
• Ghost. Ghost is a combination content management system (CMS) and email marketing platform. Its built-in analytics tools show you which of your webpages create the most email subscribers. You can also restrict some content to paid subscribers.

9. WeTransfer for file sharing

WeTransfer is a simple, platform-agnostic way to share large files with your clients and vendors. It doesn’t matter if you use Google Workspace and the person you’re sharing content with prefers Microsoft Office — you can upload files from any source and the recipient can download the content and save it in their preferred place.

WeTransfer also lets you request files from others, which makes it a nice option for startups that have to regularly receive graphics, videos, and other large files from customers.

How much does WeTransfer cost?

You can create 10 transfers and share up to 3 GB of content each month for free. If your usage needs exceed that amount, paid WeTransfer plans are available and start at $19 per month.

Other file sharing apps to try

• Infomaniak kDrive. KDrive is a full Google Workspace replacement suite, but it includes handy “drop boxes” that you can use to receive large files from other people.
• Swisstransfer. This free tool by the makers of kDrive allows you to quickly upload files and share them via a link with anyone; neither the sender nor the receiver needs to make an account.
• Smash. Smash is another browser-based tool that lets you easily upload files and share them via a simple link.

10. PandaDoc for e-signatures

Getting legally binding signatures on contracts, vendor agreements, and financing documents is important when you’re growing your startup. PandaDoc is a simple e-signing tool that lets you upload individual documents for signing or create dedicated deal rooms for your project. The app meets several privacy standards including HIPAA and GDPR, and each signature includes a certificate to verify its authenticity.

How much does PandaDoc cost?

You can collect 60 documents per year for free when using PandaDoc; to send more files or use advanced features, you’ll need a paid plan. Options start at $19 per month when billed annually.

Other e-signature apps to try

• Docusign. Docusign conveniently integrates with Salesforce and includes AI tools to help streamline your workflows.
• Dropbox Sign. If you already use Dropbox for storing and sharing files, give their signing tool a try.
• Jotform Sign. Jotform’s e-signature tool has a generous free plan that lets you send up to 10 documents a month for signatures.

Your startup secret weapon: skilled freelance consultants

All the tools in the world won’t make a difference if you’re struggling to build your business or dealing with inefficient workflows. This is where the help of a freelance consultant is vital. Whether you’re confused about how to optimize your website, want help writing a business plan, need a slick pitch deck, or just want to talk to another entrepreneur who’s successfully funded their startup, you can find the right help on Upwork.

It’s easy to get started, too. Just create an account and browse available consultations today, or sign up for a free Business Plus membership and use Uma to help you clarify goals, write job descriptions, interview freelancers, and more.

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Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

Prices are current at the time of writing and may change over time based on each service’s offerings.