Find the best Logo Design jobs

What does a freelance logo designer do?

By leveraging their artistic skills and computer design tools, a freelance logo designer is capable of delivering effective logos that incorporate visually appealing design elements and typography for companies, products, or services.

Often referred to as a graphic designer, a freelance logo designer is also tasked with developing and delivering designs used to help establish and strengthen brands. As such, a great logo designed by a freelance designer should incorporate elements and characteristics that represent the overall brand when used on a website, brochure, presentation, advertisement, mockups, and more.

What skills do I need to become a freelance logo designer?

A freelance logo designer should exhibit a number of skills that allow them to deliver exceptional iconography their clients can use to represent a company, product, or service. These skills can be obtained through experience as an employee working for a company or as a freelancer working for a number of clients.

Logo designers can also learn their craft and begin the development of their skills through education. An undergraduate degree in art, graphic design, or an equivalent field of study can help position budding logo designers for success.

Common skills a logo designer should possess include:

• Ability to leverage their creative skills to develop attractive and impactful imagery. Although this skill can be taught, it’s even better if this is a naturally occurring talent.
• Familiarity with design software such as Adobe Illustrator and Adobe Photoshop. To be competitive in today’s graphic design marketplace, logo designers must master computer software specifically suited for design.
• Understanding of design principles related to color, balance, and symmetry. Having a good eye is an innate ability among many graphic designers. Being able to conceptualize and create great iconography for a variety of purposes and environments is a highly desirable skill among logo designers.
• Ability to communicate clearly and effectively with clients and other constituents. Because freelancers often work on projects for a limited amount of time for numerous clients, knowing how to communicate and interact with clients and other stakeholders will prove beneficial and result in successful engagements.
• Knowledge of reproduction practices to ensure logos can be applied to various surfaces. Organizations create logos for a variety of purposes. When creating a logo for a product or service, the freelancer must consider multiple applications for the logo, such as brochures, billboards, websites, T-shirts, and mugs.
• Ability to conceptualize based on client or stakeholder input. The freelance logo designer must take input from a number of constituents and formulate a particular direction that meets stated objectives.
• Good business sense. To be successful as a freelance logo designer, you must exhibit excellent business sense. Part of being a freelancer includes the process of promoting and selling your services. In order to do so successfully, freelance logo designers should be good at networking, understanding the basic inner workings of business, and identifying challenges that their skills can help solve.

What are the core freelance logo designer job responsibilities?

Freelance logo designers are tasked with creating visually appealing graphic elements representing an organization’s brand identity, product, or service. A number of responsibilities are associated with being a freelance graphic designer, including the following:

• Work closely with a creative director or design manager to ensure key design objectives are met.
• Oversee a wide range of logo production projects, including elements for packaging, catalogs, brochures, business cards, presentations, and signage.
• Communicate effectively with other members of the design and production team.
• Work closely with sales and marketing personnel to create logos for marketing materials.
• Lead conceptualization for all logos and iconography for content and collateral.
• Research and introduce new design elements as needed.
• Complete projects using Adobe Creative Suite.
• Create logos, graphs, charts, and other imagery in various formats, including JPG, PDF, EPS, AI, PNG, and GIF.
• Work on multiple projects simultaneously and effectively balance competing priorities.

Should I get a logo design certification?

While freelance logo designers are not required to obtain a certification to secure employment, receiving some form of education in art or graphic design can be very helpful in standing out from other candidates on Upwork.

Obtaining a bachelor’s degree in art or graphic design from an art school or an accredited university can go a long way in jump-starting your career. In addition, logo designers can refine their skills by taking any of the following courses:

• Logo Design Masterclass offered by Udemy
• LogoCore Masterclass offered by LogoCore
• Aaron Draplin Teaches Logo Design offered by Skillshare