LinkedIn is a well-established digital ecosystem for professionals hoping to connect with each other. Many organizations work with LinkedIn campaign managers to engage LinkedIn’s social community and leverage its data intelligence functions for sales and marketing needs.
Experienced LinkedIn campaign managers have a skill set that includes digital advertising, campaign management, analytical thinking, communication, and last but not least, a deep understanding of how to run effective ad campaigns on LinkedIn. Engaging a LinkedIn campaign manager can be an asset for any organization looking to optimize LinkedIn’s digital ecosystem through targeted marketing and sales campaigns.
This guide will help you understand the value a LinkedIn campaign manager can bring to your business. We’ll explore the qualities to look for in a LinkedIn campaign manager, helpful information to know before you hire a LinkedIn campaign manager, and how to hire the best LinkedIn campaign manager for your needs.
What does a LinkedIn campaign manager do?
A LinkedIn campaign manager develops and manages marketing, advertising, social media, and lead-generation campaigns on the LinkedIn platform. LinkedIn campaign managers create and execute strategies and campaigns designed to generate leads and help fill your sales pipeline. Your LinkedIn campaign manager can create and optimize LinkedIn ads and ad groups, monitor, analyze, and report on campaign performance, and manage campaign budgets.
LinkedIn campaign managers can profile full-service campaign management for organizations or work with an organization’s marketing team to generate sales leads through LinkedIn campaigns. Organizations that hire LinkedIn campaign managers often look for professionals who’ve remained up to date on LinkedIn’s features and best practices, are collaborative, can provide both design and copy for campaigns, and are well-versed in the tools needed to analyze, report on, and modify campaign approaches when necessary.
Writing a LinkedIn campaign manager job post
Find the LinkedIn campaign manager who best fits your needs by creating an effective job post. The following details can help you write a compelling job post that clearly states your needs.
Job post title
Describe exactly what you’re looking for in a LinkedIn campaign manager using clear, straightforward language. Identify keywords that your ideal candidate is likely to type into a job search bar, for example:
- LinkedIn campaign manager. A LinkedIn campaign manager needed to develop and implement B2B marketing campaigns for a financial services company.
- LinkedIn marketing manager. Seeking LinkedIn marketing manager to oversee advertising campaigns for a small sportswear company.
- Lead generation manager. Lead generation manager wanted to generate quality leads through LinkedIn campaigns. Must have specialized knowledge of LinkedIn.
- Social media campaign manager. SaaS company seeks social media campaign manager with specialization managing campaigns on LinkedIn for B2B lead generation.
Project description
An effective project description for a LinkedIn campaign manager should cover the following areas:
- Scope of work. List all the deliverables you want from the LinkedIn campaign manager, for example, mention campaign strategy and execution, analytics reporting, and creative.
- Project length. Indicate whether the project is small or large in scope, quantifying as much detail as possible around milestones and timeline for the LinkedIn campaigns.
- Background. Mention the type of LinkedIn expertise and campaign experience you’d like the person to have, including information about results they can share.
- Budget. Set a budget and include your hourly or fixed-rate payment preference.
LinkedIn campaign manager job responsibilities
Add details about LinkedIn campaign manager job responsibilities. Common responsibilities include:
- Campaign strategy and planning. Provide strategy and planning for LinkedIn marketing campaigns.
- Analyze campaign performance. Closely track, analyze, and report on campaign performance.
- Budget management. Manage and comply with a marketing budget for LinkedIn campaigns.
- Testing and optimization. Test ad creative, landing pages, audience segments, and other actions to adjust and improve LinkedIn campaign results.
LinkedIn campaign manager skills and qualifications
Share the specific qualifications you’d like the LinkedIn campaign manager to have. Qualities to ask for may include:
- Creativity. Must demonstrate a successful track record imagining innovative and engaging marketing and advertising LinkedIn campaigns.
- Data analysis and reporting. Must have strong analytics skills to mine insights from LinkedIn campaign data using metrics like conversion rates and cost per click (CPC).
- LinkedIn expertise. Applicants must specialize in running advertising campaigns specific to LinkedIn and understand how to optimize efforts on the LinkedIn platform.
- Testing and targeting. Seeking candidates with experience testing, targeting, and improving options for LinkedIn campaigns.
Helpful information to know before you hire a LinkedIn campaign manager
Understand the role, demand, and costs associated with selecting a LinkedIn campaign manager to select the best candidate for your needs. Consider the following information before hiring.
The role of a LinkedIn campaign manager
A successful LinkedIn campaign manager can generate new business for an organization by running a LinkedIn campaign from soup to nuts. When you hire a LinkedIn campaign manager, ask about skills including:
- Strategy. A LinkedIn campaign manager can develop marketing strategies, plan, and implement LinkedIn campaigns.
- Analytics expertise. A LinkedIn campaign manager can collect and interpret LinkedIn’s analytics to gain insights into campaign success and how to adjust and improve.
- Creative direction The LinkedIn campaign manager can serve as creative director for the campaign, providing the vision and direction for all campaign assets.
- Campaign optimization. A LinkedIn campaign manager can run tests, analyze effectiveness, and recommend changes to optimize LinkedIn campaigns.
LinkedIn campaign manager hiring demand in 2024
Hiring demand for LinkedIn campaign managers has been increasing at an above average rate and is projected to continue to increase in 2024. The U.S. Bureau of Labor and Statistics expects the role of advertising, promotions, and marketing manager to grow 6% through 2032.
Recent LinkedIn data shows a 60% increase in job postings asking for digital marketing skills. As companies allocate larger budget amounts for digital marketing and paid social for lead generation, hiring demand for roles like LinkedIn campaign managers will increase.
The most common projects for LinkedIn campaign managers
LinkedIn campaign managers are hired to conceive of and run LInkedIn campaigns utilizing their unique experience and knowledge of what’s effective on the LinkedIn platform. Common projects LinkedIn campaign managers are hired for include:
- Content promotion campaigns. LinkedIn campaign managers are hired to promote and amplify posts, guides, videos, and other content assets through sponsored LinkedIn posts that increase viewership and shares.
- Lead generation campaigns. LinkedIn campaign managers are hired to run LinkedIn ad campaigns that focus on attracting targeted high-quality candidates to your business.
- Awareness and consideration campaigns. LinkedIn campaign managers build brand visibility, shape perception, and attract initial interest from targeted buyer personas.
- Event promotion campaigns. LinkedIn campaign managers promote and drive registration for company events like webinars, meetups, and other events.
- Audience building. LinkedIn campaign managers grow custom audiences and gain followers through ads and sponsored InMail outreach.
Industries hiring LinkedIn campaign managers
The number of industries looking to hire LinkedIn campaign managers is increasing. Top industries hiring today include:
- Tech companies. Tech companies generating interest in their B2B tech products and solutions use LinkedIn campaign managers to build and expand their customer base.
- Professional services. Individuals and organizations use LinkedIn campaign managers to promote their thought leadership and expertise to attract new clients.
- Staffing and recruiting. Staffing and recruiting departments use LinkedIn campaign managers to find talent with the skillset, experience, and geographic location they seek.
- Online education. Online education companies work with LinkedIn campaign managers to find student leads for their degree and certification programs.
Average cost of hiring a LinkedIn campaign manager in 2024
LinkedIn campaign managers are typically paid by the hour. Rates vary, depending on a person’s success rate. Be sure to ask the LinkedIn campaign manager for details about prior campaigns they’ve run, including any information that shows client conversions, or measures results that map to the objectives of the campaign.
Don’t be thrown off by LinkedIn campaign manager hourly rates if costs vary:
- An experienced LinkedIn campaign manager with proven results may require higher fees but also bring specialized expertise and deliver a higher-quality outcome.
- A more affordable LinkedIn campaign manager may be qualified to meet your needs yet is offering competitive pricing to build a client base.
A median hourly rate for a LinkedIn campaign manager on Upwork in 2024 falls at about $65 per hour. Hourly rates can go as high as $150 or more. Typical rates charged by LinkedIn campaign managers on Upwork are:
- Entry-level. $30 per hour
- Intermediate. $80 per hour
- Expert. $150+ per hour
Hire a LinkedIn campaign manager today
Consider hiring a LinkedIn campaign manager for targeted advertising, high-level branding and awareness, direct prospecting, and populating your sales pipeline. Take a moment to understand what a LinkedIn campaign manager does and how they may support your business. Research cost, get clear on your own unique needs, and write a job description that will attract the person most likely to help you achieve your goals.
No matter which qualities and skill sets you’re looking for, you’ll find the professional you need on Upwork. The process is personalized, easy, and fast. Sign up and post a job today to find the LinkedIn campaign manager who’s right for you.