Michael L.
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Market Research Consultant

30 year market research veteran and MBA graduate. Familiar with all types of research methodologies: concept tests, product tests, packaging tests, brand tracking, brand strategy, line optimization, segmentation, market sizing, new product innovation, sales forecasting, quantitative data analysis, market sizing, and data mining. Expertise includes quantitative primary market research from proposal to presentation: - Study design - Questionnaire development & programming - Fielding & tabulation - Analysis & report writing - Presentation of results to management

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  • Consumer Research
  • Report Writing
  • Survey Design
  • Market Analysis
  • Market Segmentation Research
  • Quantitative Analysis
  • Pricing Strategy Consulting
  • Demand Planning
  • Brand Strategy
  • Trend Analysis