Hannah D.
Cape TownSouth Africa
100% Job Success
Top Rated Plus

Expert-Vetted Marketing Specialist: Research, Strategy, Content, Brand

As a top-rated copywriter and experienced generalist marketer with over 10 years of agency and in-house experience, I specialise in crafting compelling content and executing strategic marketing initiatives that elevate brands. My skill set includes copywriting, content creation, social media management, brand management, research, SEO, event management, email marketing, and more. I'm passionate about delivering high-quality work that exceeds client expectations and drives results. With a focus on collaboration and communication, I work closely with clients to understand their unique needs and create customised solutions that align with their goals. In addition to having a 2:1 degree in publishing, I am currently studying part-time for a BA (Hons) degree in communications, and I have certifications/diplomas in event management, marketing, and digital marketing. I also hold the Hubspot Inbound Certification and am a Facebook Certified Digital Marketing Associate. I am skilled in planning, organising, and communicating project progress with cross-functional teams using applications like ClickUp and Slack. Career highlights include: ◊ Hosting an intimate client hospitality event with world-renowned chef Michel Roux Jr. with a 100% guest satisfaction rate. ◊ Campaign manager for the HSBC Expat Explorer survey, which was shortlisted for the 2022 PR Moment Financial Services Sector Campaign of the Year award. The HSBC Expat Explorer survey is the largest and longest-running global expat survey of its kind. In 2021, a record 20,000 expats completed the survey. ◊ Receiving an award for my creative writing from the Haymarket Publishing Group in my final year of university. ◊ Managing logistics for high-profile music acts such as Rudimental, Dizzee Rascal, and Ellie Goulding at the Jersey Live music festival as their artist liaison. ◊ Being a part of the Jersey Finance team that won the Chartered Institute of Marketing (CIM) award for 'Best Use of PR'. Sectors I have worked in/with: Healthcare, Technology, Finance, Retail, Hospitality, Non-Profit, Education, Entertainment, Sports, E-Commerce, B2B, Startups, SME, Government. Keywords: Copywriting, Content Writing, Email Marketing, Proofreading, Sales Copy, Upwork Proposal, Ad Copy, PPC Copy, Upwork Profile Content Review, Business Writing, SEO Writing, English, Social Media Marketing, Event Management, Marketing Strategy, Creative Writing, Press Release Writing, Web Content Writing, Blog Writing, Article Writing, Interviewer, Transcriber, Digital Marketing, Marketing Research, Case Study Writing, Financial Services Marketing, Researcher, Thought Leadership, Advertorial Writing, Financial Services Writing. WHAT MY CLIENTS SAY: "Perfect Upworker." "Responded well to brief with an excellent turnaround." "We were very happy with Hannah's work. She was quick to respond to messages and very professional. Will definitely recommend her." "Great attention to detail and high-quality right on time! Hannah is a top-class professional!" "I hired Hannah to help me with some writing and research related to South Africa. She delivered exactly what I wanted on schedule. She even went above and beyond by reaching out to people to get some approvals and confirmations for me to save me time doing it myself (even though I hadn't required it). The first job with her went so well I have hired her to help with another deliverable. Highly recommend." "We want to thank Hannah for her fantastic job with the article and her professionalism. She highlighted everything we wanted and did it in the agreed timeframe. However, the most important thing is that her writing voice sings in unison with our company. We are definitely looking forward to working with Hannah again." Let's work together!

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  • SEO Writing
  • Content Marketing Strategy
  • Marketing Campaign Setup & Implementation
  • Marketing
  • Marketing Strategy
  • Website Content
  • Financial Writing
  • Blog Content
  • Brand Strategy


Endorsements from past clients

"I have worked with Hannah for over a year - she is reliable, trustworthy to get on with the job, delivers on time, and works very well on her own. I recommend her 100%"

Carolynn B.
Feb 2023


"I hired Hannah to help with content marketing & SEO for my B2B Saas, and I couldn’t be more pleased with her work. She is diligent and always delivers high-quality work. She is also great at analyzing the provided feedback and iterating effectively. She would be a great asset to any team looking for a content marketer / SEO specialist."

Anton F. | CEO, devskills.co
Jan 2023