MONICA A.
SydneyAustralia

Does Your Brand Have What It Takes To Go The Distance?

IS YOUR BUSINESS LIKE A BILLBOARD IN THE MIDDLE OF THE SAHARA? WHAT IS YOUR CURRENT MARKETING COSTING YOU IN LOST BUSINESS? CHANGE YOUR FORTUNES with the services of a Brand marketing specialist with an enviable track record and more than 27 years experience in the Australian & international marketplaces. RE-BRAND OR BUILD FROM SCRATCH your brand to connect to your consumers at every touch point and through all imaginable medium out there. IMPROVE YOUR BOTTOM LINE by finding opportunities for growth within your business & developing strategic solutions in your market of interest. My insights can be the difference between MEDIOCRITY and REMARKABLE. With an uncanny ability to uncover flaws and hidden assets, overlooked opportunities and undervalued possibilities, I am mainly interested in stepping outside convention, challenging all flawed assumptions and turning lemons into lemonade through a number of facilitated Brand Transformation Programs delivered incubator-style via collaborative workshops with you & your teams, where a new breed of brave entrepreneurs like yourself can embrace the wonderful discomfort of change, find your WHY & WOW and lead purposefully in the marketplace with a financially successful brand. If you are interested in re-writing your sense of what is possible, innovate and transform your brand's limitations into advantages, please feel free to connect. EXPERTISE: • BRAND MODELLING, BRAND ARCHITECTURE & BRAND IDENTITY: brand positioning, brand promise and DNA/core message, brand strategy & design, brand identity and brand story; Customer JOURNEY & customer EXPERIENCES; visual and linguistic identity (brand playbooks and style guides) * MARKETING STRATEGY DEVELOPMENT + PLANNING; •BUYER PERSONA DEVELOPMENT • SERVICE/PRODUCT OFFERING PLATFORM •CUSTOMER EXPERIENCES; CUSTOMER JOURNEY MAPPING • PRODUCTS & SERVICES RE-INVENTION: fresh eyes into your core offering; •CREATIVE DEVELOPMENT/BRAND ACTIVATION * LIMITED EDITION: WORKSHOPS & THINK TANKS Flipping conventions & disrupting the marketplace with CHALLENGER BRANDS; IDEA GENERATION & INNOVATION TRAINING; PARADIGM SHIFT

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Skills

  • Brand Strategy
  • Sales Promotion
  • Storytelling
  • Concept Development
  • Press Advertising
  • Brand Identity & Guidelines