Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Mautic is an open marketing automation platform provides users integration as well as customer intelligence.

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

Arabic is a name applied to the descendants of the Classical Arabic language of the 6th century CE. This includes both the literary language and the spoken Arabic varieties, spoken in a wide arc of territory stretching across the Middle East and North Africa. wikipedia.org

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.