Hire the Best Adobe Analytics Specialists in Nashville, TN

PPC Tracking | GA4 | GTM | Server Side GTM / Stape | Looker Studio | CAPI | Cookie Consent I'm a B2B and B2C Marketing Analytics expert with over ten years of experience working both in-house and at an Agency. I configure tracking, build custom reports and visualizations, and extract insights from marketing data to drive positive ROI and guide decision making. ✅ GOOGLE ANALYTICS (GA4) • GA4 setup, configuration, ecommerce tracking • Custom Analytics dashboards and reporting • Custom event tracking (forms, clicks, calls, iframes, etc) ✅ GOOGLE TAG MANAGER (GTM) • Audit and optimize your GTM container • Custom GTM configuration and tagging • Cookie consent integration • Move 3rd party scripts to Google Tag Manager ✅ CONVERSION TRACKING • Google Ads, Meta Ads, Bing Ads, Reddit Ads, LinkedIn Ads, etc • Call Tracking (Call Rail, Call Tracking Metrics, etc) • 3rd party tools like HubSpot, Salesforce/Pardot, Calendly, etc ✅ SERVER SIDE GTM • Stape server side tracking • Google Cloud server side tracking • Meta Conversions API (CAPI) ✅ ANALYTICS DASHBOARDS • Custom dashboards and data visualization • Coupler • Looker Studio • DataBox • Agency Analytics

I SPECIALIZE IN: Data Visualization --- Website data --- SEM (advertising) data --- Social Media data --- API Integration --- Analysis & forecasting SEO Strategy --- Keyword research --- Page content --- Headers and meta content --- Boosting organic rankings --- Backlinks Website Setup --- Setting up tracking and analytics --- Hosting --- Website building THE SOFTWARE I USE: --- Google Looker Studio --- Google Analytics --- SEMRush --- Google Search Console --- Microsoft Excel --- Microsoft Power BI --- Google Sheets --- Wordpress --- Google Tag Manager --- Godaddy I am eager to help those with interest in improved performance for their digital enterprises. I specialize in website SEO and data visualization, but am also well-versed in Google Maps and third-party review sites. I have worked with HealthStream on several occasions to improve their product pages' rankings, organic traffic, and organic conversions, which include purchases, form fills, and file downloads. I have also helped HealthStream visualize their website's data to lead them to make informed decisions on how to position the business. I am also the owner of FootySheets, a soccer/football statistics program that comprehensively visualizes a plethora of stats from past and current seasons. DATA VISUALIZATION: FootySheets is the prime example of how I can use tools like Looker Studio to present data to allow viewers to draw insights quickly and accurately. The data was obtained through Python scripts, and visualized with Looker Studio, with Google Sheets as the data source. I am also well versed in using Google Analytics and Excel as data sources, and am improving in using Power BI as an alternative method of data visualization. For this particular project, I call the reports where the data is presented as Sheets, and they can be found on the FootySheets website. SEO STRATEGY: I will identify keywords that are balanced in three areas: relevance, volume, and difficulty. In order to outperform competitors on search engines, a site must contain keywords that are relevant to the solution, have significant search volume, but also are attainable given the site's domain authority and the keyword's competitiveness. After doing this keyword research, I will be able to strategically place keywords on a page and in meta content to optimize the performance of the page. One example where this strategy was executed perfectly was with HealthStream's DEA Mate product. The conversion action here was a purchase, and I identified several areas of the page where we could implement the necessary keywords to marginally improve rankings for certain searches. After just a month, it became apparent that the page's ranking was improving for certain keywords, and over time, this allowed the page to rank for more difficult keywords, even those that I had not initially targeted, because the increased traffic to the page increased its domain authority. Organic purchases for the product also increased after I started the project. WEBSITE SETUP: I have set up several tags and triggers for my company's Google Tag Manager container to track events from internal and external sources. These configurations allow our site traffic to be accurate and to not require ongoing maintenance in the future. I have set up my own website for my FootySheets project, which includes hosting and building several pages that are optimized for SEO, and properly connected with a sitemap. I have set up multiple data tracking sources for the website using Google Tag Manager and Google Analytics.

Expert Vetted | Founder of MetricMaven My company is designed to help agencies track their client's complete customer journey - from first impression to closed deal and repeat purchases. I've built attribution and reporting systems for companies from Fortune 500 (HCA Healthcare, Mars Inc.) to high-growth DTC brands (+$500m Revenue). My specialty is in building full-funnel reporting for lead or eCommerce based campaigns. I help companies stitch performance of a campaign: - from impression to closed deals for lead based campaigns - from impression to conversion and returning purchases for eCommerce based campaigns. We use the same stack across all projects to keep things accurate, and allow for rapid changes over time to reports or data models: - Maven (Data Integration) - dbt (Data Modeling) - BigQuery (Data Storage) - Looker Studio (Data Visualization) Our team also has expertise in GTM so we can manage the entire tracking and analytics implementation from start to finish to give you a full view of your customer journey - from webpage visit to CRM or eCommerce platform. If you're an agency help to improve your attribution, move away from manually created reports, and improve client retention, please feel free to reach out!