Welcome! With 16 years of impactful experience, including 15 as a journalist with India's top news brands like Mint, Hindustan Times, and The Tribune, I'm a seasoned expert in public policy and communication. I craft compelling narratives that resonate, leveraging a deep understanding of key sectors including Agriculture, Environment, Infrastructure and Business within the Indian context.
My journalistic background, including roles as Assistant Editor at Outlook Publishing and reporter at DNA Newspaper and Down to Earth Magazine, has equipped me with unparalleled insight into public policy, climate change, sustainable development and economic trends.
As the former Head of Corporate Communications at Light (a leading NBFC), I orchestrated comprehensive communication strategies and spearheaded CSR initiatives for 2.5 years, elevating brand reputation and C-suite visibility.
I now integrate AI-driven tools to enhance content creation, refine communication strategies and deliver data-backed insights, ensuring your message is not just heard, but truly impactful. Whether you need a sharp journalist for in-depth reports, a strategic PR manager to shape public perception or an expert to create engaging video content and manage CSR programs, I bring a unique blend of media acumen and corporate communication leadership.
Let's connect and transform your communication goals into tangible success.
Journalism
Content Writing
Proofreading
Corporate Communications
Translation
Corporate Social Responsibility
Social Media Strategy
Video Editing & Production
Graphic Design
Kairavi R.
Surat, India
$10/hr
5.0
4 jobs
As a freelance journalist from India with 5+ years of experience across journalism, digital content, and K-entertainment, I'm passionate about high-engagement writing that blends culture, and creativity. I specialize in assisting media outlets, startups, and creators tell impactful stories.
📍 What I Offer:
• SEO and EEAT-driven articles & op-eds on global pop culture + Korean entertainment.
• Short-form content strategy and social media management (IG and Twitter posts, IG Reels and YouTube Shorts, captions, hashtags and more.)
• Editorial support for magazines, & blogs.
• Guest columns or trend reporting for GenZ, K-pop, & culture niches.
• UI & UX Writing
💼 Available for:
• Freelance writing & reporting
• Guest columns & paid pitches
• Social media management
• Content & Editorial Strategies
• Team management
🎖️Key Achievements:
• Reached 900k+ global readers at Spiel Times.
• Authored 600+ articles.
• Exclusive reporting and interviews with ALL(H)OURS, RE:WIND, 1VERSE, Big Ocean, and more.
• Crafted research-based editorial pieces on Korean entertainment for Kpopmap and Cherry Chu Magazine.
🖋️ Versatile Writing Portfolio:
• Developed engaging short-form scripts and captions for the official Instagram pages of multiple enterprises at Viral Omega.
• Created impactful social media content for Padel Plus Academy, Azone Bahrain, Haridaan Jewelers, Mobile Outfitters, C9 Desserts and Nutty Scientists.
• Produced compelling product descriptions and blog content for Diamond Chemistry.
• Penned feature pieces exploring Indian Art for Decoy Galleries.
• Curated discussion topics and content strategy for Diskorse & Editorial strategy for Not The Headlines.
• Wrote UI/UX Copy for MeetCute Dating App
• Co-edited 3 successful seasonal anthologies published on Wattpad & LitNet.
• Established seamless communication between Earnest Writes and its global readership as Head Interviewer and Co-content Manager.
♟️ Skills & Expertise:
• Journalistic writing & reporting
• Social media & Website's content strategy
• Pop culture analysis & commentary
• SEO/EEAT optimization
🗝️My Approach:
In a world where stories unfold at the speed of a click, I capture the pulse of our times and deliver narratives that resonate. I'm dedicated to exploring perspectives from all sides of the algorithm, analyzing current events, and translating complex topics into engaging stories.
My goal is to capture the voice of people and entertainment that can inspire and connect. On that note—
Let's Work Together!
Review
Content Writing
Editing & Proofreading
Blog Writing
Article Writing
SEO Writing
News Article
Feature Writing
Listicle
Editorial Writing
Twitter/X
Marketing
Rati A.
Dehradun, India
$20/hr
4.9
21 jobs
Hello there,
After 15 years of working across journalism, research, and media, I’ve realised something important:
the term “content writer” no longer captures what many of us actually do.
Writing, for me, has never been just about producing words. It’s about:
• deciding what deserves attention
• researching and verifying before publishing
• understanding political, cultural, and reputational context
• shaping narratives that can stand up to scrutiny
In 2026, with AI generating text at scale, this distinction matters more than ever. What organisations increasingly need isn’t more content — it’s editorial judgment, credibility, and clarity.
I currently work as an independent journalist and media practitioner, collaborating with publications, platforms, and institutions on:
• long-form analysis and commentary
• research-backed writing and reports
• narrative and thought-leadership development
• editorial consulting for sensitive or high-stakes topics
If you’re looking for writing that brings depth, nuance, and responsibility — rather than volume — I’m always open to conversations and collaborations.
In the age of automated AI-generated content, expert-led authority content has gotten even more valuable. Bringing in my real-world experience as a journalist, I will help you not just write content but create a unique brand voice that integrates your background story and positions your business/enterprise in a relevant narrative frame to generate maximum buzz.
I bring in 15 years of reporting, researching and editorial judgment to help you craft content that provides original insight (not recycled web fluff) and credit analysis.
My specialisation:
Narrative Content
Case-Studies
Cultural Storytelling
Brand Documentaries ( written)
Founders' Journeys
Institutional History Pieces
High-Stakes Content:
Research-backed blogs.
Geopolitical/International Affairs Analysis
Oped Columns
Long-Form Academic Style Research Articles
Hybrid Roles: Writer + AI Editor:
Edit AI drafts
Fact-check AI content and bring it in line with our in-house requirements.
Rewrite for voice, ethics, and context.
Types of Assignments I work with
Editing / Rewriting
Articles and blog posts
Journalistic articles
Copywriting
ebooks & newsletters
white papers
Scripts for YouTube videos
In-depth articles related to art & culture
Creative Writing / Poetry
Website Content
Audio Recording / Voiceovers
Niche expertise:
Business & entrepreneurship
Investing & finance
Motivation & personal development
Productivity
Creativity
Education & learning
Digital Marketing
Artificial Intelligence
Construction
Lifestyle
Meditation
Sustainability
Health and Wellness
Art & Culture
Books & Literature
Writing
Freelancing
Skills
Editorial Conultant
Brand Journalist
Thought-Leadership Writer
Research-backed Content Specialist
Narrative Strategist
AI Content Editor
Why hire me?
Top rated content writer on Upwork
100 percent job success score
proven track record of adhering to deadlines
15 years of writing and journalism experience
writing experience across multiple niches
strong research and critical thinking skills
strong academic background ( MA International Journalism University of Leeds )
timely clear communication with the client
I am a bilingual poet ( write poetry in English & Hindi ) with 2 collections of English poetry to my credit.
My educational qualifications include a MA ( International Journalism ) from the University of Leeds, U.K. and a BA ( Hons ) English Literature from Miranda House, Delhi University, India.
I am a super motivated, diligent worker and believe in giving my 100 percent to the assignments I undertake. I believe the key to perfection lies in timely and clear communication with the client to have a crystal clear idea of their expectations.
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Summa Linguae
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