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Get reliable data pipelines, trusted dashboards, and a single source of truth your team can actually use. I’m a Senior Data Engineer and BI Consultant with 9+ years of experience designing, building, and maintaining modern data platforms across AWS, GCP, Microsoft Fabric, Power BI and Data Studio. I help businesses move from scattered files, broken pipelines, slow reports, and unreliable dashboards to clean, automated analytics systems that support faster and better decision-making. I specialize in cloud data engineering, data warehousing, lakehouse architecture, dbt transformations, and business intelligence solutions that are production-ready, scalable, and easy to maintain. 𝐇𝐞𝐫𝐞’𝐬 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐃𝐨 𝐅𝐨𝐫 𝐘𝐨𝐮: ✅ Design and build automated data pipelines across AWS, GCP, and Microsoft Fabric. ✅ Build modern data warehouses and lakehouses using Redshift, BigQuery, Databricks, Synapse, S3, and Apache Iceberg ✅ Develop clean transformation layers using dbt, SQL, PySpark, Python, and Power Query. ✅ Implement reliable data models using Kimball Multi-Dimensional Modeling, and Data Vault 2.0 ✅ Build streaming pipeline using Amazon MSK, and Kafka ✅ Build executive dashboards in Power BI, Looker Studio, Tableau, Excel, and Google Sheets. ✅ Improve slow reports, broken pipelines, poor data quality, and unreliable analytics workflows. ✅ Document systems clearly so your team can understand, maintain, and scale them. 𝐒𝐤𝐢𝐥𝐥𝐬 𝐓𝐡𝐚𝐭 𝐌𝐚𝐭𝐭𝐞𝐫: ➡️ Cloud Data Engineering: AWS, GCP, Microsoft Fabric, Azure ➡️ Data Warehousing: Redshift, BigQuery, Snowflake, Synapse Analytics ➡️ Data Lakes & Lakehouse: Amazon S3, ADLS, GCS, Delta Lake, Medallion Architecture ➡️ Data Transformation: dbt, SQL, Python, PySpark, Pandas, Power Query ➡️ Orchestration & Automation: Airflow, AWS Glue, Azure Data Factory, Cloud Dataflow ➡️ BI & Analytics: Power BI, Looker Studio, Excel, Google Sheets ➡️ Data Modeling: Kimball, Data Vault 2.0, Star Schema, Semantic Layers 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐔𝐬𝐞: Power BI, Looker Studio, dbt, Python, SQL, PySpark, Airflow, AWS Glue, AWS DMS, Lambda, Redshift, Athena, BigQuery, Snowflake, Microsoft Fabric, Azure Data Factory, Synapse Analytics, Amazon S3, ADLS, GCS, GitAction, CI/CD. 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐄𝐱𝐩𝐞𝐜𝐭: ✅ Clean, automated data pipelines ✅ A reliable single source of truth ✅ Fast SQL and Python processing ✅ Dashboards that are clear, useful, and adopted by the business ✅ Strong data quality, testing, and documentation ✅ Clear communication and dependable delivery ✅ A complete BI package, not just another dashboard Whether you need a new pipeline, a scalable data warehouse, a lakehouse, a dbt project, a Power BI dashboard, or a full end-to-end analytics system, I can help you design it properly and deliver it with confidence. Send me a message with your current data challenge, and let’s discuss how to turn it into a reliable analytics solution.

With 3+ years of experience in data engineering and AI Automations , I design workflows that aren’t just connected — they’re structured, dependable, and built with real operational insight. I design websites and AI-powered automations that work together to streamline operations, capture leads, and reduce manual work. 🚀 What I Can Help You With • Modern websites that capture leads and integrate with your tools • AI automation to eliminate repetitive tasks and improve efficiency • API integrations between your apps, CRMs, and databases • Workflow design using n8n, webhooks, and automation platforms • Data pipelines and dashboards for actionable insights 🧩 Example Solutions I Build • Website → CRM → automated email follow-ups • Booking systems with WhatsApp/SMS confirmations • Lead capture forms that sync with Airtable or Google Sheets • Automated reporting dashboards from multiple data sources • AI workflows that process, categorize, and route data 🛠️ 𝗧𝗘𝗖𝗛 𝗦𝗧𝗔𝗖𝗞 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 n8n • API Orchestration • Webhooks 𝗔𝗜 𝗠𝗼𝗱𝗲𝗹𝘀 GPT-4 • GPT-5 • Claude Sonne/Opus • Gemini • OpenSource LLMs 𝗩𝗼𝗶𝗰𝗲 𝗔𝗜 Vapi • ElevenLabs • Twilio • Retell 𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 Python • SQL • ETL / ELT Pipelines • Data Transformation • Automation-ready Data Models 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲𝘀 & 𝗗𝗮𝘁𝗮 𝗧𝗼𝗼𝗹𝘀 PostgreSQL • Supabase • Airtable • Notion 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 Alteryx • Tableau Prep 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Gmail • Slack • Stripe • QuickBooks • 500+ more 🤝 Let’s Automate Your Workflows If you want to save time, eliminate manual steps, and unleash the power of AI and automation in your business, send me a message — I’m happy to help design the right solution for you.

If you've ever opened a spreadsheet that was supposed to tell you how your business is doing, and closed it more confused than when you started, you're in the right place. I work with small business owners and growing teams who have data sitting in spreadsheets, systems, or exports that nobody has time to make sense of. The numbers are there, but they're scattered, hard to read, or buried in a file that only one person understands. Decisions end up being made on gut feel because the data isn't telling a clear story. That's where I come in. I build dashboards, financial models, and reporting systems that turn that scattered data into something you can actually use, clean, visual, and written in plain English. Whether that's a Power BI dashboard that updates itself every month, an Excel budget model that lets you stress-test decisions before you make them, or a data audit that finally tells you where your numbers are coming from and whether you can trust them. I also bring AI into my workflow where it genuinely adds value, whether that's speeding up data cleaning, identifying patterns faster, or building smarter automated processes. I'm not using it as a replacement; I use it as a tool to deliver better work in less time, which means more value for you. I've worked with independent business owners and food manufacturers, and the problem is almost always the same: good data, poorly organised. I enjoy fixing that. I'm a Top Rated freelancer on Upwork with a 100% on-time delivery record. I'll tell you what I'm building and why, flag anything unexpected before it becomes a problem, and hand over something your whole team can use, not just me. If that sounds like what you need, send me a message. I'd love to hear what you're working with.

⭐⭐⭐⭐⭐ ''Rida showcased outstanding analytical skills and expertise in Power BI, swiftly delivering precisely what we needed with a remarkable turnaround time.'' - Upwork Client Are you seeking actionable insights and dynamic data-driven dashboards to drive your business forward? With a proven track record of delivering results for leading organizations and Fortune 500 clients like ETS, Schneider Electric, and Capgemini, I specialize in delivering impactful and customized data solutions that would help drive your business growth and success. -----------------------------Working with me you will get----------------------------------------- ★ Compelling Data Visualizations in Power B and Excel: You will be able to captivate your stakeholders with visually stunning and intuitive data visualizations. My expertise in data modelling and visualisation ensures your information is presented in a compelling and easy-to-understand manner. ★ Excel VBA Solutions: I will help you in automating tasks, streamlining workflows, maximizing Excel's potential for enhanced productivity. ★ Optimized Data Strategy: You will be able to anticipate and address data-related challenges preemptively, ensuring your solutions align with business objectives and stakeholder expectations. ------------------------------------------ Case Studies ----------------------------------------- ✶ Spearheaded a project for ETS using Power BI's dynamic DAX measures and geospatial analysis, delivering actionable insights that influenced strategic decision-making. 📈- Developed end-to-end sales performance, revenue, and product forecasting dashboards in Power BI for a medical supply company, analyzing their YTD sales, rolling monthly averages, targets, etc. 🔍Designed Automated Reporting System with Excel VBA for packaging company, reducing report generation time by 50% -------------------------------------------- Certifications--------------------------------------------- ☑️ Microsoft Power Platform PL-900 ☑️ Power BI for Business Intelligence ☑️ Data Modeling (SQLBI) ☑️ Python for Data Analysis: Solve Real-World Challenges ☑️ Advanced SQL for Data Scientists ☑️ Microsoft Azure Fundamentals (AZ-900) Cloud Concepts -------------------------------------------- Next Steps--------------------------------------------- If you think we're a good fit, click the Upwork Invite button and share briefly what your business needs are, and we can immediately jump on a call or chat to discuss further.

✅ Top Rated Plus Consultant. 🥇 Top 1% available on Upwork. 📈 500% + ROI utilising process automation, datawarehousing, data analytics and visualisation. 📊 Developing visually appealing PowerBI dashboards, reducing manual dependencies, developing modern solutions and optimising existing processes. 🤝 Working with startups to enterprise clients, ensuring everyone has an equal opportunity to take advantage of their greatest commodity, data. Getting the most from your existing data or planning your data strategy can be a difficult task. Knowing what data is valuable or bringing data from disparate sources to get a true view of your business can be a manual and laborious task that takes a lot of your available time to be able to make informed decisions. Working with us, you are guaranteed to reduce the time to make informed decisions with scalable, dynamic and optimised solutions. Reducing time to value and ensuring you have a solution that can provide value for the long term. We can't help everyone but we may be a great fit, if you: 💥 Are investing in getting the most from your data. (Processes to Visulisation). 💥 Require modern data solutions that add value to your business. 💥 Reduce manual dependencies and have scalable, optimised solutions developed for your needs. 💥 Want to utilise Azure or AWS to take advantage of Cloud Architecture. 💥 Want to automate new or existing processes in Power Automate, MS Flow or Azure Logic Apps. 💥 Need ETL Pipelines in Azure Data Factory, Synapse Pipelines, AWS Glue or SSIS. 💥 Want modern data solutions that make your data easily accessible to everyone who needs it, when they need it. Utilising MS SQL, PostgreSQL or MySQL in the cloud or on-premise. 💥 Visually appealing dashboards in Power BI, Power Apps, Google Data Studio or Tableau. Benefits of working with us: ✅ Top Rated Plus. The top 1% of freelancers on Upwork. ✅ 100% success rate. ✅ Multiple 5 star reviews and 100% long term clients, building strong dependable relationships. ✅ Put our client's needs first and provide tailored solutions to ensure the finished product is a great fit. ✅ Experience working across multiple industries with start-ups to global $2 billion turnover clients. ✅ Over 15 years of industry experience across Business Intelligence, Information Security and Infrastructure Architecture. Industries we have worked in: ⭐ Manufacturing ⭐ Marketing ⭐ Financial (Investment and management) ⭐ Healthcare ⭐ Retail (Ecommerce and Physical) ⭐ Consulting ⭐ Breweries ⭐ Education ⭐ Customer Behavior/Insights ⭐ Automotive ⭐ Legal Services ⭐ Film Production Working with companies located in: 🌎 United States (PST to EST, GMT -8 to GMT -5) 🌎 United Kingdom (GMT) 🌎 Spain (CET, GMT +1) 🌎 Netherlands (CET, GMT +1) 🌎 Israel (IST, GMT+2) 🌎 Australia (ACT, GMT + 11) 🔭 My Background. I started my career in IT working with national companies in the UK developing there infrastructure to ensure they had a secure and robust core architecture. I then moved to a global company implementing global projects in a demanding environment. While at the global company, I took on my first BI project to forecast sales based on the last 13 years of sales data, increasing cold call sales to a 86% success rate and reducing costs by $120,000 per year. After that project I started my BI Consultancy journey working with over 20 companies in the last 7 years, many of which are still clients today, with a common goal in mind to provide excellent service and ensure everyone can get the most from their data regardless of the size of starting point of the company. In 2021 I started Lookthru Analytics formally due to growing demand and existing client base, to ensure we can continue to provide that same mantra of service, bring on like minded professionals to broaden and strengthen the core offering. From there we've gone from strength to strength and constantly look for improvements in our own work and in what we can take advantage of. 📞 Whats next? If you have made it this far, I think it's time for a call to see how we can help?

𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘁𝗼𝗱𝗮𝘆 May 5 💡 𝐅𝐫𝐞𝐞 𝟑𝟎-𝐦𝐢𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐜𝐚𝐥𝐥: I’ll show you how to unify Power BI, SQL, ETL, and warehouse reporting into one trusted source of truth. Get answers in minutes, remove manual reporting, and give leadership real-time visibility. I’m a Business Intelligence Specialist with over 12 years of experience designing, building, and optimizing enterprise-grade data systems. I specialize in cloud architecture (AWS, GCP, Azure), data warehousing, and BI solutions that help businesses unlock insights, cut costs, and scale with confidence. I’ve delivered projects across 𝐟𝐢𝐧𝐚𝐧𝐜𝐞, 𝐡𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞, 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐚𝐧𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡, with a strong focus on security, performance, and business impact. 𝐇𝐞𝐫𝐞’𝐬 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐃𝐨 𝐅𝐨𝐫 𝐘𝐨𝐮: - Design and implement data warehouses and lakes using best practices (Kimball, BIML, SQL Server, Snowflake). - Develop ETL/ELT pipelines with SSIS, Python, and cloud-native tools for reliable, automated data flows. - Build interactive dashboards and analytics in Power BI, helping teams move from raw data to actionable insights. - Run security reviews and cost optimization across cloud platforms to reduce spend without compromising performance. - Deliver custom CRM and analytics solutions tailored for industries like pharma, pensions, and financial services. 𝐒𝐤𝐢𝐥𝐥𝐬 𝐓𝐡𝐚𝐭 𝐌𝐚𝐭𝐭𝐞𝐫: - Cloud & DevOps: AWS, GCP, Azure, Terraform, CI/CD, GitHub - Data Engineering & Warehousing: SQL Server (SSIS, SSAS, SSRS), Snowflake, Data Lakes, Kimball Methodology - Analytics & BI: Power BI, DAX, SQL, Python - Security & Optimization: Cloud security reviews, cost reduction strategies 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐔𝐬𝐞 Power BI, SQL Server, Python, Snowflake, Terraform, AWS, GCP, Azure, React, React Native, GitHub CI/CD, SSIS, SSAS, SSRS 𝐖𝐡𝐚𝐭 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐒𝐚𝐲 “Delivered a payment processing solution handling £10M+ monthly transactions with zero downtime. Reliable, detail-oriented, and excellent communicator - will rehire for our next project.” If your dashboards are unclear, your data pipelines fragile, or your cloud costs out of control, I’ll fix that. 📩 𝐒𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞, 𝐚𝐧𝐝 𝐰𝐞’𝐥𝐥 𝐛𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐟𝐫𝐞𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐜𝐚𝐥𝐥.