Brand Strategist & Identity Designer | Naming, Positioning, Logo & Visual Identity
Brands often do not struggle because they lack a logo. They struggle because their positioning, message and identity are not clear enough yet.
I help small and mid-sized businesses turn business ideas into clearer brand systems — from positioning and naming to visual identity, logo design and communication direction.
My work is especially relevant for founders and growing companies that need more than a good-looking logo. I help clarify what the brand should stand for, how it should be understood by customers, and how that direction can be translated into a distinctive and usable identity.
I run Lens & Sense, an independent brand consultancy focused on strategy-led identity work. My background spans 10+ years across marketing, market research, consumer insight and brand development, which means I approach branding from both a strategic and practical perspective.
What I can help with:
— Brand Strategy & Positioning
— Naming & Verbal Identity
— Brand Messaging & Tone of Voice
— Logo Design
— Visual Identity Systems
— Brand Guidelines
— Market & Consumer Research
— Brand Communication Direction
I have worked across consumer and service-related categories, including education, lifestyle, food and beverage, wellness, hospitality, B2B services and corporate brands.
My approach usually starts with understanding the market, audience and competitive context before moving into naming or design. The goal is not just to make the brand look better, but to make it easier to understand, trust and remember.
I can also bring a grounded understanding of Chinese consumers and cross-cultural brand communication when relevant, especially for brands with a presence or ambition in the Chinese market.
Brand Consulting
Brand Strategy
Branding
Branding & Marketing
Brand Design
Logo
Logotype
Adobe Illustrator
Graphic Design
Brand Guidelines
Brand Naming
Typography
Brand Positioning
Logomark
Logo Design
Adobe Photoshop
Affinity Designer
Brand Identity
Visual Identity
Brand Identity Design
Muzamil M.
Beijing, China
$10/hr
5.0
12 jobs
I'm Chemist/Chemistry Researcher with experience in Research methodologies, data & graphs interpretation, data analysis, graphs creation (XRD, EDX, FTIR, UV, NMR, BET, RAMAN), material characterization and article and scientific writing.
Whether you are looking for an expert for your work then Your are on a right profile, I can help you!
I will provide you up to the mark expertise in research data analysis and interpretation.
I will format and simulate for your dissertation and format citation and bibliography using EndNote, Mendeley.
I will make your graphs from your scientific data on OriginPro, X'PertHigh Score Plus, Profex and crystal structure on Vesta.
I will make your graphical abstract and pictorial synthesis scheme for your research articles.
I will assist you in your assignments, homework tasks, virtual lab experiments, lab manuals, assignments, posters, quizzes, tests and even with whole courses.
I'll provide you plagiarism free tasks and with good grades.
My areas of expertise are General Chemistry I, General Chemistry II, Organic Chemistry I, Organic Chemistry II, Analytical Chemistry, Inorganic Chemistry. #chemistry #learnchemistry #chemist #chemistrylearning #chemists #chemistrymcqs #chemistrythatmatters #chemistrymcq #chemistrylovers #neetchemistry #chemistrynotes #chemistrytutors #chemistryquiz #chemistryexperiments #chemistryisfun #chemistryteacher
Data Analysis
Formatting
Scientific Research
Research Paper Writing
Scientific Literature Review
Scientific Computation
Article Submission
Chemical Synthesis
Graph & Table Creation
References & Citations
Research Proposals
Materials Characterization
Chemical Analysis
EndNote
Material Design
Zhuocong L.
Guangzhou, China
$28/hr
4.8
205 jobs
I am experienced in foreign trade, sourcing, project coordination, multicultural communication, translation, transcription, language training (teaching Chinese and English), and virtual assistance, being a certified translator by the Chinese government.
As a native Mandarin/Cantonese speaker, I was working abroad for 10 years for international business development, sourcing, internet product localization. I am involved in translation and transcription projects, interpreting in conference calls, meetings, plant visits for years as well. Plus, I am teaching Chinese to foreigners in private/group lessons. English is my work language, fluent, while my Turkish is inter-mediate.
I have partners in China, France and Turkey in sourcing, social media promotion and marketing for opening up your business in China.
My work hours are flexible. Your requests will be completed within the designated time frame.
My service descriptions:
1. TRANSLATION/INTERPRETATION AND EDITION (CHINESE-ENGLISH)
*All translations will be for sure proofread well.
*Interpretation of webinars, phone calls, video calls, etc.
*Translation accuracy: Wikipedia, Google Scholar, etc.
*No robot translations.
*Including but not limited to Medical Translation/Education/Animation/Website/Tourism/Internet Product/Mobile APP/Machinery/ Logistics/Automobile/Sports translation, and any other sectors up to requests.
Creating & translating business documents including contracts, manuals, booklets, websites, quotations etc.
*Academic writing and translation (Chinese-English)
2. TRANSCRIPTION (CHINESE-ENGLISH)
*Mandarin-Cantonese-English
*Audios and videos
*InqScirbe and other soft wares up to request
3. LANGUAGE TEACHING (10-YEAR EXPERIENCE)
*English-Chinese-Turkish
*Small group or one-to-one class
*For kids & adults
*Speaking, writing, reading & listening
*To learn from life and practice. It is based on books as well. Up to your requests.
4. SOURCING
*Market research
*Supplier evaluation and selection
*Negotiation
*Contract management
*Meetings
*Logistic and transportation
*follow-up inspection
*Factory visit and quality control
*Industries including but not limited to machines / cosmetics / furniture / kitchenware & home appliance / fashion and clothes / jewelries / sports etc.
5. SEO:
*Key words research
*Content improvement: keyword, title, description, image
*Account set-up & management (Baidu etc.)
*Competitive analysis
6. Social Medias in China Market & Consumers (WEIBO & WECHAT mainly)
*Competitive analysis
*Customer identification
*Edit official Wechat official account(content & design)
*Cooperate with influencers (KOL)
*Copy writing
*Digital consultant
*Other popular social media platforms which is increasing a lot in China. (TIKTOK, Little RED BOOK, TIEBA, etc.)
7. CRM
Please feel free to contact me for more info.
Chinese
Search Engine Optimization
Sourcing
Digital Marketing
Teaching English
Trade Marketing
Market Research
English to Chinese Translation
Import Procedure
Content Localization
Official Correspondence Translation
Live Interpretation
WU J.
Changchun, China
$24/hr
5.0
127 jobs
First of all, I'm good at learning new things. At the same time, I will devote 100% to my work. I can finish my work quickly and satisfactorily. As a Virtual Assistance i am not a newcomer,I have done several jobs for my employers , some companies, my teacher, friends. I can communicate in English or Chinese. I know how to use Microsoft office.
- I also can provide Chinese internet research, web research and market research.
- English to Chinese translation.
- Sourcing products from Taobao, T-mall, Wechat, Weibo, 1688,Alibaba, etc...
And other skills I have pointed out in my profile. Give me one chance, and maybe I will be the one and the only one. I will do my best for you and won't waste your time! Thanks!
Market Research
Product Sourcing
Virtual Assistance
Mobile App Testing
Customer Support
Online Market Research
Sourcing
Personal Administration
Data Entry
English to Chinese Translation
Alibaba Sourcing
Dropshipping
B2B Marketing
Social Media Marketing
Jiani X.
Shanghai, China
$45/hr
5.0
22 jobs
I recently placed 3 Reinforcement Learning researchers from Tencent and NetEase onto one AI team — within 30 days.
Most recruiting teams can't do that. Sourcing in China and Japan runs on different platforms, in different languages, with different norms around how engineers evaluate an offer. I work natively in all three markets — and I'm based in one of them.
WHAT I DO
I recruit senior AI/ML engineers and researchers for startups and scaling technology companies, with a focus on talent in China, Japan and wider APAC that Western recruiting teams cannot reach.
Specializations: Reinforcement Learning · LLM & Foundation Models · ML/AI Infrastructure · Platform & Distributed Systems · Robotics · Embedded & Semiconductor
RECENT WORK
• 3 RL researchers hired from Tencent and NetEase for a single AI team, in under 30 days
• 50+ senior and specialized hires across AI, engineering, infrastructure, product and growth
• Global pipelines across APAC, Europe and North America for AI and gaming-tech companies
• Executive search, passive sourcing, talent mapping, compensation benchmarking
HOW I WORK
I don't send resume volume. I map the market, approach passive candidates directly in their own language, and deliver a short list of engineers who are both technically qualified and genuinely
interested. First qualified candidates typically within 10 days.
LANGUAGES
Mandarin (native) · Japanese (JLPT N1) · English (business)
If you're building an AI or robotics team and need access to engineers in China or Japan, send me the role — I'll tell you honestly whether I can fill it.
Japanese
Cold Call
Sales
Recruiting
LinkedIn Recruiting
LinkedIn Development
Candidate Sourcing
Candidate Interviewing
Resume Screening
Resume Development
Mandarin Chinese
Candidate Evaluation
Boolean Search
IT Recruiting
Lead Generation
Hunain Z.
Beijing, China
$15/hr
4.8
25 jobs
🌟 I’m Dr. Hunain Zulfiqar, an independent market research consultant with 10+ years of experience in primary and secondary research, supporting brands, startups, and agencies in making confident, evidence-based decisions.
Before transitioning to full-time freelance work, I worked as a researcher in a marketing sector in Beijing, China. Since then, I’ve completed 20+ projects on Upwork with a 100% Job Success Score, supporting clients across FMCG, media, education, fintech, IT, manufacturing, beauty, and emerging industries.
🔍 I specialize in feasibility studies, market intelligence, competitive analysis, and TAM/SAM/SOM modeling — turning complex data into clear, decision-ready strategy. My work supports M&A evaluations, market entry, growth strategy, and board-level reporting across the China, EU, USA and middle east.
📍Clients work with me because I go beyond data. I challenge assumptions, validate models, and translate research into commercial direction.
Core Areas of Expertise (and beyond):
• Market Research/ Market Research Specialist
• Market Sizing/ TAM SAM SOM Presentations/ Investor Pitch Deck/ Presentation Design
• Competitive Analysis/ Competitor Benchmarking/ Competitor Research Business Analysis
• Technical Writing/ Academic Writing/ Research SWOT Analysis
• Business Plan/ Business Planning
• White Paper Case Study Research
• Data Analysis
• Market Analysis Strategy
• Content Strategy/ Content Writing Product/ UX Research Lead Generation Pricing Strategy/ Pricing Analysis
• Qualitative Research/ Customer Insights/ Survey Design
• Microsoft Excel Marketing Strategy
• Company Research/ Online Research
• Literature Review/ Academic Research/ Technical Research
• Analyst Industry analysis/ Industry Landscape/ Industry Deep-Dive Sector
• Deep-Dive/ Market Deep-Dive/ Sector Analysis
• Business Consulting/ Business
• Business Plan/ Business Planning
• White Paper Case Study Research
• Go-to-Market Strategy (GTM) Mergers & Acquisitions (M&A) Analysis/ M&A Research Financial Analysis Brand Research
• Market Segmentation Digital Marketing Feasibility Study Blockchain & Cryptocurrency Analysis
🌍Why Work with Me?
• 100% Job Success Score
• Cross-industry research experience
• Chinese native level proficiency with fluent English
• Strong analytical + strategic thinking
• Committed to responsible and ethical research practices
💬If you're looking for a research partner who can support validation, expansion, or strategic decisions in China, I’d be happy to discuss your project. Thank you for taking the time to review my profile. Feel free to reach out to explore how I can support your goals.
Best regards,
Hunain
Virtual Assistance
Chinese
Mystery Shopping
Qualitative Research
Usability Testing
Competitive Analysis
Consumer Research
Pricing Research
Survey
Mandarin Chinese to English Translation
Brand Research
Quantitative Research
SEO Content
Lead Generation
Data Analysis
Market Analysis
Content Marketing
Business Plan
Social Media Management
Pitch Deck
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