Hire the Best Google Analytics API Specialists in Chicago, IL

I’ll find the hole in your tracking before you finish reading this. 🚀 Google Tag Manager (GTM) | GA4 | Google Ads | Meta Pixel & CAPI | RedTrack | Mixpanel | Looker Studio | Marketing Analytics & Dashboard Expert I help businesses build reliable tracking and analytics systems that connect ad clicks → website activity → leads → purchases → revenue. Most businesses don’t have a traffic problem. They have a data problem. Conversions are missing. Platforms report different numbers. Attribution is unclear. Dashboards don’t match ad platforms. CRM data is disconnected. And decisions are made using incomplete or inaccurate data. I fix that. I build end-to-end tracking, attribution, analytics, and reporting infrastructure that gives you one clear view of what is actually driving revenue. 💡 What I Specialize In ✔️ Google Tag Manager (GTM) Web & Server-Side GTM, setup, debugging, scaling ✔️ GA4 Advanced events, ecommerce, funnels, conversions, custom dimensions & audiences ✔️ Google Ads Tracking Conversion tracking, Enhanced Conversions, offline conversions & attribution ✔️ Meta Pixel & Conversion API CAPI setup, event matching, deduplication & server-side tracking ✔️ RedTrack Campaign tracking, attribution, conversion tracking, funnels & performance reporting ✔️ Mixpanel Product analytics, event tracking, funnels, retention, user behavior & custom dashboards ✔️ Looker Studio Automated marketing dashboards, KPI reporting, data visualization & executive reporting ✔️ BigQuery Marketing data pipelines, GA4 exports, reporting datasets & advanced analytics ✔️ Marketing Attribution Multi-channel attribution, UTM architecture, click-to-conversion tracking & revenue attribution ✔️ Dashboard Development Custom marketing, sales, ecommerce and product analytics dashboards ✔️ Shopify & WooCommerce Tracking Ecommerce events, purchases, checkout, add-to-cart & revenue tracking ✔️ GoHighLevel (GHL) CRM tracking, funnels, pipelines, workflows & automation ✔️ Zapier & Make Marketing automation, data synchronization & workflow automation ✔️ JavaScript & DataLayer Custom tracking, event listeners, dataLayer architecture & tracking customization ✔️ Consent & Privacy Tracking Consent Mode v2, cookie management, first-party tracking & server-side implementation 📊 Analytics & Dashboard Systems I Build I don’t just install tracking tools. I turn the data into dashboards your team can actually use. I can build dashboards for: ✔️ Marketing performance & ROAS ✔️ Google Ads & Meta Ads performance ✔️ Multi-channel attribution ✔️ Lead generation & sales funnels ✔️ Ecommerce revenue & customer behavior ✔️ GA4 & BigQuery analytics ✔️ Mixpanel product analytics ✔️ RedTrack campaign attribution ✔️ CRM & pipeline performance ✔️ Executive KPI reporting ✔️ Customer acquisition & conversion funnels ✔️ Revenue and profitability tracking 🔍 Tracking & Attribution Problems I Fix ✔️ Missing or duplicate conversions ✔️ Incorrect purchase values ✔️ Meta Pixel/CAPI deduplication issues ✔️ Poor Event Match Quality ✔️ Google Ads conversion discrepancies ✔️ GA4 vs ad platform data mismatches ✔️ Broken UTMs and attribution ✔️ Cross-domain tracking issues ✔️ Incorrect ecommerce events ✔️ Lost GCLIDs and click IDs ✔️ Server-side tracking problems ✔️ Consent-related tracking failures ✔️ CRM-to-ad-platform conversion tracking ✔️ Offline conversion tracking ✔️ Inconsistent data across dashboards and platforms 📈 What You Get ✔️ Accurate conversion and revenue tracking ✔️ Clear attribution across marketing channels ✔️ Reliable data for PPC optimization ✔️ Custom dashboards built around your KPIs ✔️ Automated reporting instead of manual spreadsheets ✔️ Better visibility from click → lead → customer → revenue ✔️ A scalable tracking architecture built for long-term growth 🧠 Tools & Technology Tracking & Analytics: Google Tag Manager, Server-Side GTM, GA4, Google Ads, Meta Ads, Meta Pixel, Meta CAPI, RedTrack, Mixpanel, BigQuery, Looker Studio Advertising & Attribution: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, UTM Tracking, Conversion Tracking, Offline Conversions, Marketing Attribution, ROAS Tracking Ecommerce & CRM: Shopify, WooCommerce, GoHighLevel, HubSpot, CRM Tracking, Ecommerce Analytics, Revenue Tracking Automation & Development: JavaScript, DataLayer, Zapier, Make, APIs, Webhooks, Server-Side Tracking, First-Party Data 🚀 Why Work With Me? I focus on business outcomes, not just tag installation. Your tracking should tell you what happened, where it happened, why it happened, and which marketing activities generated revenue. Whether you need to fix broken tracking, implement server-side tracking, connect your advertising platforms, build a RedTrack or Mixpanel setup, or create a complete Looker Studio analytics system, I can help build the infrastructure behind it. Let’s turn your marketing data into a system you can trust, understand, and scale.

I’m a digital analytics expert with over 6 years of experience helping businesses and agencies implement reliable, scalable tracking systems across platforms like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Adobe Analytics. As a Top-Rated Upwork freelancer, I’ve worked with everyone from Fortune 500 brands to high-growth startups, ensuring their data is clean, actionable, and aligned with business goals. What I Do: 📊 GA4 Setup, Migration & Audits From account architecture to enhanced event tracking, I ensure your GA4 setup delivers insight—not noise. 🧩 Google Tag Manager Strategy & Implementation I clean up bloated containers, deploy new tags, and structure your GTM workspace for performance and scale. 📈 Adobe Analytics Support Whether you're maintaining a legacy Adobe implementation or optimizing report suites and processing rules, I help you get the most from your setup. 🧪 Measurement Planning Need to unify marketing, product, and business KPIs? I’ll help you create a tagging and reporting plan that drives decisions. 💡 Data Quality Checks Using tools like debug extensions, network analysis, and BigQuery exports, I validate that your data is accurate from tag to report. Why Work With Me? ✔️ Trusted by national brands, agencies, and startups ✔️ Top-Rated with consistent 5-star feedback ✔️ Deep technical knowledge + strategic thinking ✔️ Fast communication and proactive project leadership Let’s turn your analytics into an asset. Message me to discuss how I can help.

I've been working in Web Development and Marketing Analysis for 15+ years. I specialize in setting up full pipeline analytics using a broad range of tools including Google Tag Manager, GA4, Google Ads, Google BigQuery and Data Studio, Tableau, Domo, and many others.

Need help understanding how your digital strategy is performing, and then translating that information into actionable insights? It's no secret that harnessing data can unlock your business potential, but many companies struggle to collect the right data and know how to use it properly. I've consulted for dozens of eCommerce clients, using analytics to help them maximize their digital investment. I specialize in Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio, with an emphasis on conversion tracking, A/B testing, and general web analytics. My standard process consists of three components: Data Collection To start, I help client identify issues with their data collection practices, implement new tracking pixels, and conform to industry best practices. Reporting & Analysis Once a client's data collection is in place, I build custom dashboards and reports designed to surface unique, actionable insights that will drive more traffic and improve conversion. Optimization & Testing Finally, once we've agreed on a plan of action, I prove the value of my recommendations through rigorous A/B testing and analysis. I've assisted all types of clients in the past—from new businesses launching their first Shopify site to Fortune 500 firms looking for an edge over the competition. I pride myself on clear and consistent communication, fast work, and customer satisfaction. I work tirelessly to ensure that you get your money's worth.

Digital Analytics Manager with 15 years of experience in analysis, visualization, tag management, and strategy. I can work/meet M-F, early or late Eastern Hours. And on the weekends. Visualization (Tableau/Looker Studio): *Tableau - Built over a dozen usable dashboards, including documentation and training end-users on how to most efficiently use to make their processes easier or take better actions. Mentored others and oversaw their training and creation of an additional 50+ dashboards. *Looker Studio - Built custom reporting based on GA4 data, including custom events and dimensions. Included KPIs, charts and graphs as needed for their specific needs. Tag Management (Google Tag Manager): *Helped Upwork clients clean up/setup GA4/Google Ad tagging for custom events/conversions as needed in both systems. *Have managed 30+ sites with UA/GA4 (custom events and dimensions), multiple CDPs, Social pixels, OneTrust and more. Often with complex timings to pass ids as needed to the proper third parties. Google Ads: *Manage ~$5k a month in campaigns where I manage, optimize and make suggestions based on performance. *Helped Upwork clients not waste money on users outside of the USA (Google Ads can be tricky!), and setup conversions to better understand performance and ROI on your ad spend. Google Analytics/GA4: *Using Google Tag Manager setup custom dimensions, custom events and more to be sent to GA4. This data then be used to create reports to better understand content and conversions on sites. *Helped them to understand use this reporting via GA4 itself or in Looker Studio. Strategy: Built website tagging and tracking strategy for websites to build actionable reporting and ability to tie events in data warehouse as needed. Guided internal teams and built standards/processes for running Google Ad campaigns internally and managed said campaigns. Analysis/Training/Documentation: Provide actionable insight to all levels of company, including C-suite. This includes either giving them direct “next steps” or providing them with the knowledge and tools to do their own analysis as needed. Software/systems I have experience with: Google Tag Manager, GA4, Tableau, OneTrust, Google Ads, Looker Studio, SEO, SEM Rush, Google Search Console, Wordpress, Google Ad Manager, Retargeting campaigns, Social Network Reporting/ads

I help businesses build reliable analytics systems that drive better marketing decisions and increase confidence in their data. With 12+ years of experience in digital analytics and tag management, I specialize in helping companies fix broken tracking implementations, improve attribution, and build scalable measurement frameworks. I work with startups, agencies, enterprise organizations, and ecommerce businesses that need accurate data across their entire marketing stack. My expertise includes: • Google Analytics 4 (GA4) Implementation & Audits • Google Tag Manager (Web + Server-Side GTM) • Enhanced Conversions Implementation • Meta Conversion API (CAPI) • Consent Mode V2 + Cookie Compliance • Google Ads Conversion Tracking • Cross-Domain Tracking Setup • Data Layer Architecture • Looker Studio Dashboard Development • BigQuery Integration • Ecommerce Tracking • Event Tracking Strategy • Debugging Broken Analytics Implementations • Tag Governance & Cleanup Over the years I have worked on analytics implementations supporting enterprise brands, education platforms, healthcare organizations, ecommerce companies, airlines, and financial institutions. Recent projects include: ✓ Implementing server-side GTM for improved attribution accuracy ✓ Building GA4 migration strategies for enterprise organizations ✓ Fixing broken conversion tracking across Google Ads and Meta Ads ✓ Building custom Looker Studio executive dashboards ✓ Implementing privacy compliant consent management frameworks ✓ Debugging complex cross-domain tracking issues If your tracking is broken, your attribution doesn’t make sense, or you need a scalable analytics solution built correctly, I can help.