Hire the Best Optimizely Specialists in Chicago, IL

🛡️ Expert-Vetted: Top 1% of Upwork Freelancers 🛡️ 👋 Hello! I'm Josh. I use advanced analytics and data storytelling to help you unlock the power of your consumer data and make informed decisions. End results might include a research study design, customer segmentation, pricing analysis, predictive models, Tableau dashboards, or a strategic insights report. Throughout the journey, I'm a partner and advisor. I use design thinking and agile concepts to understand the problem to solve and focus on what's most important to your business and customers. During my 12-year tenure at a Big 4 firm and now as an independent consultant, I've developed a reputation for delivering precise and creative insights. I'm also a data storytelling coach and founder of the Market Research Tableau User Group. I look forward to working with you! ---------- SERVICES 💸 Pricing & Prioritization • MaxDiff and best-worst scaling (feature prioritization) • TURF analysis • Van Westendorp / Gabor-Granger • Choice-Based Conjoint (CBC) and Adaptive Choice-Based Conjoint (ACBC), using Hierarchical Bayes estimation and built in Sawtooth Software • Market simulators • Custom discrete choice experiments for product configuration, trade-offs, and price elasticity • Willingness to pay research 🔍 Segmentation & Modeling • Market segmentation (attitudinal, behavioral, hybrid), using cluster, latent class, and factor analysis • Typing tools for future targeting • Cluster and factor analysis • Predictive models (churn, adoption, satisfaction) • Key driver analysis • Persona development 🧩 Survey & Research Design • Questionnaire design (B2C + B2B) • Sample frame and screener development • Fieldwork support (recruitment/programming - direct or via partners) • Custom research plans tied to business goals 📊 Data Visualization • Executive-ready charts and reporting • Tableau dashboards (static and interactive) • Embedded dashboards for internal teams or clients • Automated reporting workflows 💡Insights & Strategy Consulting • Synthesis of research, internal data, and strategic context • Data storytelling for executive audiences • Custom insights reports and stakeholder workshops • Secondary research and competitive context ---------- 🔥 PASSIONS • Improving product and service experiences by understanding customer preferences and behavior • Integrating internal data with research data to reveal the complete customer narrative • Combining creativity with proven analytical methods to generate novel insights 🎓 CERTIFICATIONS AND TRAINING Marketing and Analytics Certificate Programs - DePaul: ▪ Predictive Analytics ▪ Multichannel Marketing ▪ Social Media Marketing ▪ Digital Marketing Optimizing Features and Pricing Using Survey Research – Sawtooth Software: ▪ MaxDiff (Maximum Difference Scaling) ▪ CBC (Choice-Based Conjoint) ▪ ACBC (Adaptive Choice-Based Conjoint) Other Certifications: ▪ Foundations in Design Thinking Certificate – IDEO U ▪ Customer Journey Mapping, UX Psychology Workshops ▪ Certified LEGO® SERIOUS PLAY® Facilitator ▪ Design Sprint Masterclass – AJ&Smart ▪ Improv Level A – The Second City ▪ Project Management Professional ▪ Certified Scrum Master

Getting traffic but not enough sales? I help eCommerce brands turn existing traffic into measurable revenue growth through Conversion Rate Optimization (CRO). I specialize in uncovering hidden conversion leaks on eCommerce stores by analyzing shopper behavior, purchase funnels, and performance data, then fixing them with data-backed UX, design, and development improvements that increase sales, average order value, and revenue KPIs. Unlike surface-level redesigns or generic audits, my CRO process focuses on what actually moves the needle for eCommerce. I identify friction points across your entire shopping journey, prioritize high-impact opportunities, and deliver clear, actionable recommendations, explained in plain language, without unnecessary technical jargon. Facing any of these challenges? Your solution starts here! - You're investing in traffic (ads, SEO, social), but sales are stagnant - You've tried redesigns or product page tweaks that didn't improve conversions - Your store feels cluttered, outdated, or misaligned with your brand - You know something is killing your checkout completions, but can't pinpoint what - You have ideas but lack the CRO, UX, or technical expertise to execute them What I Help With: ✓ eCommerce Conversion Rate Optimization (CRO) ✓ Store & product page conversion audits ✓ Checkout funnel & landing page optimization ✓ UX/UI improvements backed by shopper behavior data ✓ Design & development implementation ✓ KPI-focused optimization (sales, AOV, add-to-cart rate, revenue) Ecommerce Niches I've Worked With: » Fashion & Apparel » Beauty & Skincare » Health & Wellness » Home & Lifestyle » DTC & Private Label brands » And more I've worked with multiple eCommerce brands, helping transform underperforming stores into profitable, scalable conversion assets. My goal is simple: help your store convert more of the shoppers you're already paying to attract. If you're looking for a CRO specialist who focuses on results, clarity, and execution, let's talk.

I help businesses turn traffic into revenue through proven Conversion Rate Optimization (CRO) strategies. With 6+ years of experience and 300+ websites optimized across Shopify, Webflow, and WooCommerce, I deliver measurable results that increase sales, lower acquisition costs, and improve user engagement. My process combines data-driven decision-making, in-depth user behavior analysis, and brand-aligned optimization to ensure every click moves your customers closer to conversion. Core Expertise: - Conversion Rate Optimization - Tested strategies that drive measurable ROI - Landing Page Optimization - Clear, persuasive, and high-performing pages - UX & App Optimization - Seamless user experiences that increase retention - Web Design and Development - Branding - Cohesive visual and messaging strategies that convert - Data & Persona Analysis - Understand exactly who your customers are and what drives them - Competitor Analysis - Spot and leverage market opportunities before your competitors do My Toolkit: - AI-Driven Customer Insights - Accelerated research for deeper understanding - TVRBO V6 CRO Research Framework - Structured, repeatable optimization process - TVRBO Client Conversion Data Dashboard - Real-time performance tracking - Heatmap Software: Microsoft Clarity, Hotjar, LogRocket, Lucky Orange - A/B Testing Software: Convert.com, Shogun AB Testing If you’re looking for a CRO partner who can analyze, test, and implement changes that directly impact your bottom line, let’s discuss how we can increase your conversions.

Need help understanding how your digital strategy is performing, and then translating that information into actionable insights? It's no secret that harnessing data can unlock your business potential, but many companies struggle to collect the right data and know how to use it properly. I've consulted for dozens of eCommerce clients, using analytics to help them maximize their digital investment. I specialize in Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio, with an emphasis on conversion tracking, A/B testing, and general web analytics. My standard process consists of three components: Data Collection To start, I help client identify issues with their data collection practices, implement new tracking pixels, and conform to industry best practices. Reporting & Analysis Once a client's data collection is in place, I build custom dashboards and reports designed to surface unique, actionable insights that will drive more traffic and improve conversion. Optimization & Testing Finally, once we've agreed on a plan of action, I prove the value of my recommendations through rigorous A/B testing and analysis. I've assisted all types of clients in the past—from new businesses launching their first Shopify site to Fortune 500 firms looking for an edge over the competition. I pride myself on clear and consistent communication, fast work, and customer satisfaction. I work tirelessly to ensure that you get your money's worth.