Hire the Best Google Marketing Platform Freelancers
in Canada

Note: Although my profile shows multiple active contracts, only 3–4 require regular weekly work. The rest are long-term clients who return for occasional tasks. I’m currently available for up to 30 hours per week. ---------------------------------------------------------------------------------------------------------- Top 10% UpWork Freelancer Hard working, always available on Skype, Phone or email, 15 years SEO/SEM experience, working for online/offline ad agencies and direct with clients from USA and Canada. As a PPC Specialist I am responsible for planning, executing, and optimizing pay-per-click (PPC) campaigns across various platforms, including Google Ads and Microsoft Ads which are driving targeted traffic to the client website and increasing conversion rates while maintaining a high return on investment (ROI). I have a solid background in digital marketing and proven track records of successful PPC campaign management. My Key Responsibilities: Campaign Planning and Management: Develop and manage comprehensive PPC campaigns that align with our company’s branding and marketing goals. Budget Optimization: Allocate and optimize ad spending to achieve maximum ROI, adjusting strategies based on campaign performance and market trends. Performance Analysis: Monitor and analyze PPC campaigns using analytics tools to ensure campaigns are reaching their target audience and meeting KPIs. Market Research: Conduct thorough market research and competitor analysis to stay ahead of industry trends and make informed decisions. My Skills: Platform Proficiency: Expert knowledge of Google Ads, Microsoft Ads, and Ad management systems (for ex. Adroll) Analytical Abilities: Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaign performance. Experience with E-commerce: Expert knowledge in managing PPC campaigns for shopping, optimization Google merchant feeds, setting up tracking codes for Shopify and other shopping platforms. Communication Skills: Excellent communication abilities to clearly convey campaign changes and results to team members and stakeholders. Available almost 24/7 Detail oriented Work as a freelancer only Keeping up-to-date in SEM and e-commerce

Owned and operated a successful digital agency for over a decade: clients included Fortune 500 companies and a start up that sold for $90 million. Former Director of Marketing for an ecommerce company: top and bottom line responsibility for all online marketing activities. Managed hundreds of successful digital campaigns: Pay Per Click, retargeting, display, analytics, Conversion Rate Optimization, Search Engine Optimization, email marketing, database, marketing automation, video marketing and content marketing. Google AdWords certified and has successfully used numerous digital advertising services – and software tools - to increase sales, generate incremental revenue and lower CPA: Bing, Facebook, LinkedIn, Outbrain, Google Analytics, Google Tag Manager, Salesforce, Excel and Screaming Frog. I have a methodology that I consistently apply, because it is proven successful. I run as many small experiments as possible given the budget, and aggressively turn successful experiments into profitable campaigns. With the right analytics in place, we can prove to management that our new campaigns are generating incremental profits. By reinvesting a portion of those profits in new experiments, my clients and I are able to continuously optimize our digital marketing. For one client, this process lead to a 400% increases in conversions, for another a 51% reduction in cost per order. I’ve also helped clients achieve a 300% Return on Investment, beat the control by 67%, increase sales 41.66% vs. prior year, measurably shorten the sales cycle and increase market share by 150%.

Google Ads That Drive Revenue — Not Just Clicks I help businesses grow with custom-built, high-performance PPC strategies focused on maximizing ROI, cutting waste, and delivering real results. ✅ $100k+ Monthly Ad Spend Managed ✅ Advanced AI Optimization ✅ Looker Studio Reporting Included ✅ Free Audit or Trial Available 📊 Services Google Ads (Search, YouTube, Display & Performance Max) Facebook, LinkedIn, Bing, Tik Tok Ads Google Analytics (GA4), Tag Manager WordPress & Landing Page Experience 🔧 Industries I Serve Lead Gen – Home Services, Medical, Insurance, Education, Therapy Services SaaS / Tech – CRM, ERP, Hosting, Marketing, Logistics Agencies – I also help digital agencies improve performance for their clients 📅 Book a Free Strategy Call Let’s talk about how I can improve your ad performance and help you hit your growth targets ➡️ Send a message to get started

I hold all Google Ads (formerly 'AdWords') certifications and am a certified Google Ads Partner. I've achieved the 'Top Rated+' and 'Expert Vetted' badges from UpWork (visible to Enterprise and Business clients only). The 'Expert Vetted' badge is available by invitation only to the top 1% of freelancers on Upwork and requires a rigorous screening process (see portfolio section below for more details). I’ve been in marketing for over 15 years and have experience working at companies big and small, including directly at Google’s Toronto office. I’m very passionate about search engine marketing (SEM/PPC) and my areas of focus are Google Ads & Bing. I spend my clients’ budget as if it were my own and I won't settle until a solution to a problem is found. With scalability and growth always on my mind, I constantly stay on top of the latest trends, tools, and best practices to ensure you get the best possible ROI. I truly believe that the key to a successful business in this area is wowing customers, which I strive to do at every opportunity. To that end, I consider myself very proactive and work hard to earn your trust. Plus, I’m always available to chat and answer any questions you might have. I offer a free initial consultation to prove myself and my expertise. I hope you take me up on it so I can show you exactly how I can maximize your results. Pay Per Click Services: Consultation, Strategy, Account Setup, Account Review/Audit, Monthly Account Optimization & Management, Conversion Tracking, Monthly Reporting.

Profitable ad spend starts with reliable, actionable data. I create high-performing Google Ads campaigns driven by clear analytics, so we can cut waste and scale what works. Want campaigns that deliver measurable ROAS? Message me now and let’s map out your winning strategy. We'll work together to create a plan to avoid burning marketing dollars on under-performing campaigns and start generating profitable returns from your digital ads now! My digital advertising campaigns have helped my clients generate 10x Return On Ad Spend (ROAS) from search, social, and display. I'm a full-stack digital marketing specialist with over 15 years of experience in Google Ads, Facebook Ads, SEO, conversion rate optimization, copywriting, and analytics. ✅ Full-Stack Digital Marketing Specialist ✅ 15+ Years Digital Marketing Experience ✅ Top-Rated UpWork Freelancer ✅ 100+ Projects Successfully Completed I've worked at a number of very successful digital marketing agencies for several years before striking out on my own as a freelancer. I've helped local businesses to generate leads and inbound calls. I've helped ecommerce stores sell online. I've helped SaaS businesses to generate leads, subscribers, and app installs. I've managed campaigns from a few hundred dollars per month to six figures per month in ad spend. I keep all my certifications up to date every year to stay on top of the rapid changes in the digital advertising world. I'm certified in Google Analytics, Google Ads Search, Display, Shopping, Social Media Advertising, and more. After managing hundreds of campaigns and going through numerous training programs, I've developed an arsenal of tools, strategies, blueprints, and templates, that are ready to deploy in your business. I create measured and calculated campaigns optimized with a laser focus on delivering RETURN ON AD SPEND. Don't spend any more time struggling to get your digital marketing and advertising campaigns profitable. Leverage my skills and experience to give your campaigns a solid foundation for success from the start. Allow me go to work for you to generate revenue for your business at a positive return on marketing investment. I'll handle it all from a to z, including: ☑️ Campaign Setup: Proper account structure, campaign structure, ad groups, and ads. ☑️ Keyword Research: Choosing the right keywords to reach your ideal customers online. ☑️ Conversion Tracking: Track leads, calls, and purchases to know which campaigns are generating customers, down to the exact ad. ☑️ Landing Pages: Build new landing pages or optimize your existing pages. ☑️ Conversion Rate Optimization: Ensure your campaigns and landing pages contain the right elements to attract buyers and compel them to take action. ☑️ Bidding Management & Optimization: Reach your customers where they are online but don't overpay. ☑️ Day-Parting and Time-Parting: Make sure your ads show up at the times when people are converting into leads and customers, not just browsing. ☑️ Quality Score Optimization: A higher quality score can place your ad above your competitor at a lower cost. ☑️ Ad Copywriting: Ads that compel customers to click your ad versus your competitors. ☑️ Ad Split-Testing: Continually testing and optimizing ads to improve performance. ☑️ Remarketing: Follow your customers around the web until they buy. ☑️ Reporting: Weekly and monthly performance reports showing you how your campaigns are performing. Are you ready to make digital marketing work for YOUR business? Hit that invite button and let's chat!

ACTION SPEAK LOUDER THAN WORDS 5 Stars Reputation On UpWork, 100% Job Success & Top Rated I help service-based businesses get more customers using Google Adwords & Facebook Ads. To be honest, you don't really care about how many leads you get but how many customers you can get. If so, we should talk. I am more than just a technical PPC specialist, I am a lead generation expert. I mastered the art of client acquisition for service-based businesses. That is why I consistently beat other PPC expert in generating 2x more profit without 2x your budget. Chances are, I am currently working with someone in the same industry as you, and I can have your phone ringing and your email inbox bombarded with high-quality leads. I will also help you turn those leads into clients FAST. You will get a predictable, consistent lead generation marketing campaign that generates you more leads & more sales on demand P.S I select whom I work with very carefully. That is why I have a 5-stars recommendation on UpWork and Linkedin. My promise to you: I am as real as it gets, and I won't work with you unless I am 90% sure that I can help you get more customers. Paul Lean is AdWords Certified by Google, and he is also an official Google Partner. PPC Services: -AdWords Account Setup -AdWords Account Audit -Monthly AdWords Account Optimization & Management -AB Testing On Ads -Landing Page Design & Development -Landing Page Optimization -Adwords Strategy & Consultation -Whitelabel Google Adwords/PPC -Google Tag Manager -Lead Generation -Internet Marketing -Marketing Strategy -Google Ads manager -Campaign Management -Campaign Optimization