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Note: Although my profile shows multiple active contracts, only 3–4 require regular weekly work. The rest are long-term clients who return for occasional tasks. I’m currently available for up to 30 hours per week. ---------------------------------------------------------------------------------------------------------- Top 10% UpWork Freelancer Hard working, always available on Skype, Phone or email, 15 years SEO/SEM experience, working for online/offline ad agencies and direct with clients from USA and Canada. As a PPC Specialist I am responsible for planning, executing, and optimizing pay-per-click (PPC) campaigns across various platforms, including Google Ads and Microsoft Ads which are driving targeted traffic to the client website and increasing conversion rates while maintaining a high return on investment (ROI). I have a solid background in digital marketing and proven track records of successful PPC campaign management. My Key Responsibilities: Campaign Planning and Management: Develop and manage comprehensive PPC campaigns that align with our company’s branding and marketing goals. Budget Optimization: Allocate and optimize ad spending to achieve maximum ROI, adjusting strategies based on campaign performance and market trends. Performance Analysis: Monitor and analyze PPC campaigns using analytics tools to ensure campaigns are reaching their target audience and meeting KPIs. Market Research: Conduct thorough market research and competitor analysis to stay ahead of industry trends and make informed decisions. My Skills: Platform Proficiency: Expert knowledge of Google Ads, Microsoft Ads, and Ad management systems (for ex. Adroll) Analytical Abilities: Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaign performance. Experience with E-commerce: Expert knowledge in managing PPC campaigns for shopping, optimization Google merchant feeds, setting up tracking codes for Shopify and other shopping platforms. Communication Skills: Excellent communication abilities to clearly convey campaign changes and results to team members and stakeholders. Available almost 24/7 Detail oriented Work as a freelancer only Keeping up-to-date in SEM and e-commerce

𝐒𝐭𝐨𝐩 𝐆𝐮𝐞𝐬𝐬𝐢𝐧𝐠 - 𝐒𝐭𝐚𝐫𝐭 𝐆𝐫𝐨𝐰𝐢𝐧𝐠. Helping businesses get more conversions/leads and sales with Facebook and Instagram Ads. My Clients are getting 5X-10X higher conversion rates, and I help them crush it. I have scaled 500+ businesses by building conversion-focused funnels across India, the US, the UAE, the UK & Canada. 🏆 Helped brands hit 7-figure monthly sales as Facebook Ads Manager 🎯 Scaled DTC brand to $1M+ in just 8 months 🌟 Generated $100K+ in a single month through email marketing 💻 High-converting Facebook Ads, Meta Ads Optimization 🛠️ Audit Conversion rate Optimization, audits of websites, and ad campaigns 👉 CRO audits of Facebook (Instagram) and Google ad campaigns ✳️ On time delivery & reliable communication Get more sales for your eCommerce brand and Lead generation for service-based businesses. Full-Stack Paid Advertising & Digital Marketing Solutions - 📌 Facebook Ads & Meta Ads & Meta Advertising: 🔹 Meta Facebook Ads Manager & Facebook Ad Media Buyer 🔹 Facebook Ads Copywriter & Facebook Ads Video Editor 🔹 Facebook Ads Ecommerce & Facebook Ads Lead Generation & Ecommerce Ads 🔹 Facebook Ad Campaign Strategy & Facebook Virtual Assistant Services 📌 Facebook Ads Manager & Meta Ads Management: 🔹 Facebook Ads Manager Expert & Facebook Ads Specialist 🔹 Facebook Ads Audit & Meta Ads Manager Optimization 🔹 Facebook Ad Manager Scaling & performance growth 🔹 Shopify Facebook Ads Setup & conversion tracking 📌 Full Digital Marketing & Paid Ads Strategy: 🔹 PPC Specialist & PPC Manager & Facebook Ads Specialist 🔹 Social Media Buyer & Social Media Ads Manager 🔹 YouTube Media Buyer & TikTok Media Buyer 🔹 Amazon PPC Specialist 🔹 Apple Search Ads & Google Adsense Optimization 🔹 SEO Shopify & Ecommerce Website SEO & Performance Marketer 📌 Conversion Rate Optimization (CRO) & Funnel Growth: 🔹 Conversion Rate Optimization (CRO) Specialist & CRO Audits 🔹 Landing Page Optimization, Funnel Optimization & A/B Testing 🔹 Ecommerce CRO, Shopify CRO & Revenue Optimization 🔹 Lead Generation Funnel Optimization & Lead Conversion Growth 🔹 Conversion Tracking, Attribution Setup & Customer Journey Optimization 🔹 Website Audit, UX Optimization & Sales Funnel Optimization I can assist you with the following needs: ✶ I start by understanding your business goals to create a Facebook Meta Ads plan that fits just right. ✶ I bring your processes, marketing frameworks, and CRM to life. This includes setting up custom properties, processes, and marketing materials to ensure your campaigns yield the right results for further optimization. ✶ Automate marketing campaigns, lead attribution, assignment, feedback, retention, and more. ✶ Ensure seamless collaboration between sales, marketing, and service teams. ✶ Provide continuous support and quick turnaround times to ensure everything runs smoothly. Why Clients Love Working With Me: ✅ Clear, honest, and transparent communication throughout the project ✅ Fast response times: you never have to wait days for updates or answers ✅ I treat your advertising budget like my own and focus on profitability, not just spending money ✅ Strong focus on long-term partnerships built on trust and results ✅ Regular reporting and straightforward feedback on what's working and what needs improvement ✅ 12+ years of experience working with businesses across multiple industries and markets ✅ Proactive approach: I identify opportunities and issues before they become problems ✅ Reliable, accountable, and committed to delivering quality work on time ✅ Available for ongoing support, strategy discussions, and campaign improvements With my expertise in Facebook Ads and Meta Ads, I can help you build high-converting campaign structures, improve tracking, create better landing page flows, and develop sales funnels that drive leads and revenue. If you are ready to take your Facebook/Meta game to the next level, let's connect and discuss how I can assist you in achieving your goals. 𝗛𝗶𝗿𝗲 𝗠𝗲 𝗡𝗼𝘄 | Let’s Discuss Your Project

I offer 9 years of hands-on experience creating, setting up, launching, and optimizing ad campaigns that drive leads, customers, and sales for companies. My versatility as a PPC specialist allows me to enthusiastically take on new challenges throughout the entire advertising process, from strategy to execution. Projects Industries: IT & SaaS, E-commerce, Real Estate, Education, Services, Consulting, Logistics, Insurance, Law Firms, Local Businesses, Health, Games. Projects Locations: the USA, Canada, the UK, Europe, and Australia. Hard skills: Paid Search Strategy, Google Ads, Facebook/Instagram Ads, Microsoft Ads (Bing Ads), LinkedIn Ads, TikTok Ads, Quora Ads, Forecasting, Budgeting, Google Analytics, Google Tag Manager, Data Studio, Microsoft Excel, Google Sheets, B2C Marketing, B2B Marketing, Microsoft Clarity, WordPress, CRO. Soft skills: strategic, analytical, and critical thinking, understanding of business concepts and client objectives, researching, project management, advanced organizational skills, and leadership.

🧐 Want more than just ads? I look at businesses holistically. I ask the right questions: Who are your competitors? What are the macro and micro environments impacting your industry? What CPA or ROAS do you need to hit? Where are we starting, and where do we need to go? My approach is about identifying opportunities and anticipating challenges before they even arise—ensuring your strategy is built for success from every angle. Hi, I'm Lorri! 🙋‍♀️ I’m Expert Vetted (Top 1% of Freelancers), a Google Certified Ads Specialist, and I’ve spent over 15 years in advertising (10 years media buying, 5 years freelancing). Managing $1 million+ annually in ad spend, I approach your business with a holistic strategy—beyond just ads. Who am I? ⭐ Dozens of 5-star reviews – Check out the rest of my profile! 🎯 Expert Vetted – Top 1% of Freelancers 💰 I help businesses worldwide grow with a well-rounded approach, managing millions in ad spend. I help with: - 📈 Conversion Rate Optimization (CRO) - 💡 Ensuring ads are profitable - 🤝 Becoming your long-term partner—growing your business together - 🚀 Boosting sales - 🔥 Generating quality leads - 🌐 Driving high-intent website traffic My experience includes: - ✅ Small & Medium Businesses - ✅ Agencies - ✅ E-commerce Brands - ✅ Service-Based Companies - ✅ Trade Companies (local services) Here’s what our partnership could look like: 1. Initial Info: I’ll send a form to gather your goals, budget, and timeline. 2. Research: I’ll dive deep into advanced tools to create the best strategy for you. 3. Campaign Structure: I’ll build a custom structure with projections for your review. 4. Approval: You review and approve the strategy. 5. Setup: I’ll fully set up your campaigns for success. 6. Tracking: I ensure tracking is installed and working perfectly. 7. Launch: We go live! I’ll monitor closely, making real-time adjustments to ensure the best results. If you’re looking for an honest, experienced partner who’s always ahead of the curve and up-to-date with the latest platform changes, let’s chat! Lorri Guimond

𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐥𝐞𝐚𝐝𝐬 𝐨𝐫 𝐬𝐚𝐥𝐞𝐬 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬❓ If you’re viewing my profile, chances are you’re looking for someone who can 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐥𝐞𝐚𝐝𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐫𝐮𝐧 𝐚𝐝𝐬. I have experience 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐚𝐝 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 𝐟𝐫𝐨𝐦 $𝟏𝟎/𝐝𝐚𝐲 𝐭𝐨 $𝟓,𝟎𝟎𝟎/𝐝𝐚𝐲, focusing on scaling campaigns while maintaining strong ROAS and conversion performance. I help businesses and agencies scale high-converting Google Ads campaigns with a strong focus on 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐬𝐚𝐥𝐞𝐬 𝐠𝐫𝐨𝐰𝐭𝐡, and conversion optimization. While Google Ads is my core expertise, I also support scaling through Meta Ads where needed. I regularly work with marketing agencies as a white-label PPC expert, managing multiple client accounts, optimizing campaigns, and delivering consistent ROI. I also partner directly with business owners who want predictable lead flow and scalable growth. 📈 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐈’𝐯𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 ✅ 10x ROAS for service-based businesses using advanced PPC funnel strategies ✅ 𝟐𝟑𝐗 𝐑𝐎𝐀𝐒 for eCommerce brands using Google Shopping & Meta ads ✅ 40% reduction in CPA through campaign optimization ✅ Scaled campaigns from small budgets to $50K+ monthly ad spend 🔘 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 I have worked with businesses across multiple industries including: • eCommerce brands • SaaS companies • B2B businesses • real estate • healthcare clinics • local service businesses • education and coaching companies This experience helps me build custom PPC strategies that fit each business model and audience. 📈 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞 ✅ Experience working with agencies managing multiple client accounts ✅ Focus on ROI and profitable growth ✅ Strong experience with lead generation and eCommerce campaigns ✅ Clear reporting and performance insights ✅ Long-term partnerships with agencies and businesses I enjoy building long-term partnerships with agencies and business owners who want a reliable PPC expert to manage and scale their advertising campaigns. 📩 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐬𝐞𝐧𝐝 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭. 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 & 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Google Ads, Lead Generation, Conversion Tracking (GA4, GTM), Meta Ads, CRO, Sales Funnels, Google Ads conversion tracking, Consultation, Performance Marketing, Google Ads Management, PPC Campaign Optimization, Lead Generation, Sales Funnel Optimization, Conversion Rate Optimization (CRO), Google Ads Conversion Tracking, GA4 Tracking Setup, Google Tag Manager (GTM), Meta Ads (Facebook Ads), B2B Lead Generation, High-Converting Landing Pages, Paid Ads Strategy, Performance Marketing, Consultation & Growth Strategy

⭐ $30M+ Revenue Generated ⭐ $12M+ in sales for a DTC Ecommerce Brand ⭐ 10+ Years Experience ⭐ 100% 5-Star Reviews | Top Rated Do you ever feel like you’re spending on ads… But not sure what’s actually working? Are leads coming in but your sales team says they’re low quality? Are you scaling but your cost per lead keeps creeping up? Or, are you just new to paid ads? You’re not alone. Most businesses don’t have an ad problem. They have a system problem. Hi, I’m Koba. I help service-based, B2B, and ecommerce businesses turn wasted ad spend into: ✔ Qualified booked calls ✔ Scalable revenue ✔ Predictable growth No random testing. No guesswork. No vanity metrics. Just structured, data-driven systems built around ROI. What Makes My Approach Different? Most freelancers: • Launch campaigns • Run broad targeting • Report clicks and impressions • “Test” endlessly I do the opposite. I build performance systems around 3 pillars: 1️⃣ High-Intent Traffic Search and paid social campaigns focused on buyers ready to act. 2️⃣ Conversion Infrastructure Advanced tracking (calls, forms, offline conversions) so we optimize based on real revenue. 3️⃣ Scalable Structure Campaign architecture designed to lower CPL and scale without performance collapse. 📊 Proven Results 💰 $18M revenue generated (9x ROAS Disaster Relief campaign) 💰 DTC Ecommerce: $12M+ in tracked sales 💰 HVAC: CPL reduced from $126 → $62 (34% wasted spend cut) 💰 Roofing: 41% increase in qualified leads Budgets managed: $1k/month → $300k/month What You Get ✅ Full Audit + 60-Day Revenue Roadmap Clear plan to eliminate wasted spend and reduce CPL fast. ✅ High-Intent Campaign Builds Google Ads, Meta Ads, YouTube, and retargeting structured around conversions. ✅ Advanced Tracking Setup GA4, GTM, call tracking, CRM sync to finally track your true cost per lead. ✅ Transparent Revenue Reporting CPL, booked calls, pipeline value. 🤝 By Partnering Together, You Get: 🎯 Lower cost per lead and higher-quality prospects 🎯 Clear visibility into what’s generating revenue 🎯 A system that fills your calendar consistently 🎯 Time back to focus on operations and scaling If you’re tired of gambling on ads that don’t perform… Let’s build a lead generation engine that finally pays for itself. Click Invite or send me a message to start your 60-day growth plan. Warm regards, Koba Kandiah