At a Glance: Infographics
Graphs, flow charts, timelines, maps, illustrated lists: These are just a few types of infographics, highly visual ways of quickly and concisely communicating data. Whether it’s a step-by-step guide to a DIY project, or important statistics about a product you’re selling, an infographic often gets the point across more quickly and effectively than a block of text. That’s one reason infographics have become a hugely popular form of content marketing. What’s more, infographics can complement text documents such as annual reports or specification guides while making the material more appealing.
A graphic designer with experience creating infographics will look at the data you provide and determine which format will most effectively communicate the information: whether to use a pie chart or a list, for instance, or whether to incorporate illustrations or photographs. The infographics specialists on Upwork have experience with a variety of styles, from straightforward to whimsical, print and online media, and many different tools (including Adobe Creative Cloud), so that they can organize and present the information in an easy-to-read format consistent with your organization’s brand and message.