I’m a senior brand and marketing leader with 15+ years of experience building strategies, campaigns and experiences that connect brands with consumers and drive measurable business results.
My background spans both the agency and client sides of the business, giving me a unique perspective on how to turn business objectives into marketing strategies that are not only creatively compelling, but operationally sound and results-driven.
Throughout my career, I’ve led integrated marketing initiatives for nationally recognized brands, with deep expertise in automotive, experiential marketing, brand strategy, consumer engagement, CRM, social and digital marketing, influencer programs, sponsorships and hospitality.
I specialize in taking complex business challenges and turning them into clear, actionable strategies. From developing a national experiential platform or launching a new product to building a CRM journey, creating an influencer strategy or translating a brand vision into a consumer experience, I know how to connect the big picture to the details required to bring it to life.
My experience includes:
* Brand Strategy & Positioning: Developing brand strategies, value propositions, messaging frameworks and integrated marketing plans that create clarity and drive growth.
* Experiential Marketing: Creating and leading large-scale consumer experiences, test-drive programs, product launches, VIP events, hospitality programs and local-market activations.
* Automotive Marketing: Extensive experience supporting premium automotive brands, including BMW and MINI, across national, regional and dealer-level marketing.
* Integrated Campaign Strategy: Connecting experiential, CRM, paid media, social, influencer, PR and digital touchpoints into cohesive consumer journeys.
* CRM & Consumer Engagement: Developing audience segmentation, lead-generation strategies, nurture journeys and conversion-focused communications.
* Influencer & Social Strategy: Building organic and paid creator programs, social strategies and content approaches designed to expand reach, engagement and brand relevance.
* Executive & Client Leadership: Leading cross-functional teams, managing complex stakeholder relationships and translating strategic recommendations into clear, compelling presentations for senior leadership.
* Program & Budget Management: Managing multimillion-dollar programs from initial strategy and creative development through execution, measurement and optimization.
* Measurement & Optimization: Establishing KPIs and reporting frameworks that connect marketing activity to consumer behavior, leads, conversion and broader business impact.
I’ve spent much of my career working in fast-moving environments where success requires equal parts strategy, creativity, leadership and execution. I’m comfortable starting with a blank page, identifying the opportunity, building the strategy and then developing the roadmap required to make it happen.
Above all, I bring a business-minded approach to marketing. I believe the strongest ideas aren’t just creative—they solve a problem, create value for the consumer and ultimately move the business forward.
Press Advertising
Social Media Marketing
Social Media Management
Media Relations
Press Release
Microsoft PowerPoint
Adobe InDesign
Creative Writing
Mikaela H.
Chicago, Illinois
$20/hr
5.0
5 jobs
Travel planner, content creator and founder of Wanderluxe, a creative studio specializing in lifestyle-embedded brand storytelling — integrating products and places naturally into photo and video content.
15+ years of experience: professional photography, premium UGC, social media influencer (known as @wander__luxe on social platforms), social media marketing strategy, content creation, long form writing, copywriting, travel planning.
Based in Amsterdam and Chicago.
Product Photography
Blog Writing
Influencer Marketing
Travel
Travel Photography
Photography
Digital Ad Campaign
Photo Editing
Video Editing & Production
Travel Writing
Travel Planning
Lifestyle & Travel
Travel Video
Travel Itinerary
Nature Photography
Ionel L.
Chicago, Illinois
$50/hr
5.0
7 jobs
I have a lot of experience with aerial photography and can adapt to any type of job.
Fast learner.
Own a few drones.
Aerial Photography
Real Estate
Photography
Video Camera
Photo Editing
Video Editing
Drone
Lauren R.
Chicago, Illinois
$100/hr
4.8
6 jobs
I am passionate about supporting businesses whose values align with mine: organized, calm, and capable of building healthy relationships.
As a versatile professional with 6+ years of experience in advertising, branding, and events. I’ve had the privilege of working with a diverse range of clients—from global brands like Oreo, Wing Stop, Campbell's, and Marlboro to small family-owned businesses. My ability to adapt to various industries and business sizes has given me a unique perspective on how to deliver tailored solutions that drive long-term success. I’m fueled by my love for travel, spending time with my cats, and being outside as much as possible
A quick overview of my expertise and experience is below:
Organization & Strategy:
- Drive results by managing communications for diverse clients, from global brands to small businesses.
- Lead complex, multi-tiered initiatives, simplifying deliverables, scope, and resources for quality outcomes.
- Solve problems with a strategic, solutions-oriented approach to meet project objectives.
Relationship & Team Building:
- Build lasting client relationships through adaptability, time management, and task prioritization.
- Oversee cross-functional work across industries, ensuring seamless project execution.
Corporate Expertise:
- Utilize Microsoft 360, Canva, Adobe Suite, Google Suite, Camtasia, Asana, and Hubspot to deliver creative and technical expertise.
- 6+ years of professional experience with proven tenacity, growth, and adaptability.
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