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At A Glance: Print Layout Design

Of the elements of graphic design, perhaps the one that sounds the simplest yet can be the most complex is layout design. Page layout is crucial to the success or failure of a document and isn’t merely a case of putting everything into the page and making sure the boxes fit. Page layout skills are complex and varied, including the arrangement of text and images in relation to the size and shape of the medium. While some industrial-level publications use automatic programs to create a standardized look to everything they publish, this degree of repetition is not appropriate or desirable for smaller-scale publications. A layout where everything looks the same is great for the phonebook but not for a magazine or brochure.

There are software packages designed to help with layout design, but most assume a working knowledge of the fundamental principles of graphic design. So if you don’t have these or feel you aren’t confident enough to take on this software, the answer is to hire print layout design professionals to work with you on the project.

From the earliest days of publication, there have been those who have the talent for arranging text and pictures on a page in a way that brings them together perfectly for the reader. Today, most of this work is done online; therefore, using an online workplace like Upwork means you can access the best of these talented people anywhere in the world. Rather than limiting yourself to those local to you, you are able to collaborate with the ideal partner, no matter where they are based.

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