Hire the Best Product Strategy Freelancers
in the United Kingdom

I help product, growth, and e-commerce teams identify where users struggle, quantify the commercial impact, and turn those insights into UX improvements, A/B test concepts, and optimisation opportunities. I’m a Senior UX Consultant with over a decade of experience across UX research, experimentation strategy, UX/UI design, behavioural analytics, and digital product optimisation. My work connects customer insight, commercial data, and evidence-led design to improve digital journeys and drive measurable growth. Recent work includes leading a problem-first UX research and experimentation approach for a major European travel and holidays brand, resulting in £100M+ in data-backed growth, a 52% increase in test win rate, and a 39% reduction in inconclusive results. I help with: • UX audits and Opportunity Audits • Usability testing and research synthesis • A/B test hypotheses and experimentation roadmaps • CRO and conversion-focused UX recommendations • Heuristic reviews and journey analysis • Contentsquare, Fullstory, GA, survey, chat, and behavioural data analysis • Wireframes, prototypes, UX/UI recommendations, and design system improvements • Accessibility audits and Jobs to be Done research I’ve worked across travel, aviation, hospitality, financial services, insurance, retail, e-commerce, SaaS, automotive, leisure, EdTech, and consumer services. Clients typically hire me when they need a senior UX partner who can move beyond surface-level design feedback and identify the customer problems, commercial opportunities, and evidence-backed solutions that matter most.

✔️ 6200+ hrs trusted by 30+ Upwork clients ✔️ 10+ years in developing, managing, and leading Web/Software products If you're looking for a competent and confident freelancer who can help you with your Web/Software products, please feel free to contact me. I always focus on creating a great user experience based on domain knowledge and company goals. I'm experienced in defining product strategy and roadmap. I'm also well versed in UI/UX and design best practices. Highly qualified with tools such as Trello, Jira, Atlassian Confluence, Slack, Figma, Illustrator, Photoshop, Google Docs, Miro Soft Skills: Leadership, Communication, Collaboration, Agile Team Management, Motivation, Prioritizing, Influence, Negotiation, Interpersonal skills Technical Skills: JavaScript, Vue JS, React JS, JSON, CSS/CSS3, HTML/HTML5, Bootstrap, NPM, Webpack, Git, Gitlab, Rest API, SQL I'll be glad to share my expertise with you!

Brands hire me for one reason: I drive profitable ROI and growth with precision, creativity, and accountability. With 12+ years of experience, I’ve managed data-driven paid media, and content strategies that have generated 1000%+ reach growth, 260% engagement improvements, and 150%–200% jumps in qualified leads across multiple industries. 💼 What I Do Best • Paid Advertising: Meta Ads, LinkedIn Ads • Lead Generation: High-conversion campaigns, retargeting, landing pages • SEO & Organic Growth: On-page optimisation, content strategy, website improvements • Performance Reporting: Analytics dashboards, insights, ROI/ROAS optimisation • Content & Creative: Ad creatives, blogs, email sequences, social content 📌 Recent Wins for Clients & Employers ✔ +1000% increase in reach and +260% engagement, while reducing spend by 24% ✔ Generated 98% more leads with a 32% lower acquisition cost ✔ Delivered 200% growth in qualified leads for a real estate client through ROI-focused ads ✔ Boosted organic traffic by 75% and improved lead generation by 30% using SEO + UX ✔ Achieved 37% organic traffic growth for an e-commerce brand ✔ Improved conversion rates with redesigned landing pages and website optimisation ✔ Built high-impact digital strategies across retail, education, luxury, and e-commerce 🎯 Why Clients Trust Me • MCIM-accredited digital marketer (UK) • Top-Rated Freelancer on Upwork with 100% Job Success • 10+ years across B2B, B2C, e-commerce, retail, ed-tech, real estate, and startups • Hands-on with analytics, budgeting, creative direction, campaign optimisation • Clear communication, reliable delivery, and fully data-driven approach 🛠 Tools & Tech Google Ads • Meta Business Suite • LinkedIn Ads • SEO • Google Analytics • Salesforce • Zoho CRM • Mailchimp • Shopify • WordPress • Wix • Canva • Adobe Suite • Excel Dashboards • Capcut

Product Lead for platform, API, and connected systems - turning system capability into buildable products. I work with early-stage teams to turn ambiguous product ideas into clear scope, UX flows, and buildable direction. Often in platform or API-heavy products where the challenge is making systems usable across UI, integrations, and teams. Much of this work involves tracking an asset, approval, or item through a lifecycle - making operational processes visible at each stage. I'm typically brought in when a small core team is already in place, but key product decisions aren't explicit. Scope shifts, priorities blur, and delivery slows because intent isn't clearly defined. I close that gap by making product decisions deliberate and buildable - so teams stop guessing and start shipping. Recent work: NFC-connected mobile app: ideation → MVP scope → pilot launch Health IoT SDK/API portal: aligned hardware, firmware, and software delivery Sentiment-data API: integration UX and developer-facing flows Construction IoT platform: discovery through delivery Push notifications and API microservice: discovery → launch → scale in 22+ countries What I do – Define MVP scope (and what not to build) – Map UX flows and edge cases – Create clear, developer-ready requirements – Set up lightweight delivery systems (Notion, Linear, GitHub) – Align hardware, firmware, and software tracks Best fit – Early-stage founders building real products (pre-seed to Series A) – Teams building connected devices, wearables, or API-led platforms – Technical founders stretched thin on product decisions I work with a small number of teams at a time, building durable product foundations from discovery through delivery. Engagements typically run over multiple months, supporting both initial delivery and product expansion.

I help founders and small teams, particularly in AI and tech, make sharper commercial decisions: which market to enter, what the numbers really say, and how to turn a plan into something a bank, an investor, or a board will trust. I bring over a decade across corporate marketing, business planning, and trade operations in the UK, UAE, and South Asia. That includes two years at Samsung Electronics in integrated marketing, where I governed an annual marketing budget above $25 million through SAP and closed two consecutive years with zero audit discrepancies. What clients come to me for: Market research and competitive intelligence. I have produced a 161-slide brand and marketing audit for an education client in Singapore, and original primary research for a US market entry report. If you need to understand a market before you commit money to it, this is my core. Business plans and financial models. Three-statement projections, unit economics, and LTV modelling, including plans that have passed UK immigration scrutiny and bank credit assessment. I build the model and the story together, so the numbers hold up when someone pushes on them. Strategy that comes with execution. I am not a slide-only consultant. I have launched a brand from scratch, designed 35 operational documents for it, and grown its revenue by 30 percent in the first year. I think like an operator because I have been one. I hold an MSc in Strategic Marketing from Cardiff University and have been an Associate Member of the Chartered Institute of Marketing since 2017. If you are building something and need a commercial thinking partner who can also do the work, send me a short note about what you are working on. I reply quickly, and I will tell you honestly whether I am the right fit.

When you work with me, you keep full ownership of everything. As a full stack developer I own the entire stack — PostgreSQL design, Node.js and Nest.js backend, React and Next.js frontend, REST API integrations, Stripe payments, and Vercel deployment. Need a full stack developer, SaaS developer, or dashboard developer who owns the technical side — architecture, payments, integrations, deployment, security? Let's talk. I am a full stack developer, SaaS developer, and dashboard developer in the UK — Top Rated Plus on Upwork, top 3% globally. I build systems that run businesses — working platforms with real users, real transactions, and business impact. My recent full stack developer work includes a SaaS platform for trades businesses — a Next.js app with job management, client records, quoting, and role-based access. I also built a B2B admin dashboard across PostgreSQL, Node.js, and React — the tool a team of 20 depends on every day. SaaS developer. Multi-tenant. Production-ready. As a SaaS developer I delivered a multi-tenant SaaS starter on Next.js with Stripe subscriptions, PostgreSQL via Neon, role-based access, billing portal, and team invites — fully documented, repo transferred on handover. I led a full platform rebuild migrating a legacy PHP and WordPress stack to a modern Next.js and Nest.js architecture — 40% improvement in user engagement post-launch. Backend developer. Nest.js. PostgreSQL. As a backend developer I build production Nest.js and Node.js APIs on PostgreSQL with TypeScript end to end. My recent backend work includes a Nest.js and PostgreSQL backend for a raffle SaaS platform — secure JWT authentication, OAuth provider integration, password reset and recovery flows, and a clean REST API layer for a Next.js and React frontend. Backend work that has to be correct: every endpoint authenticated, every role enforced, every PostgreSQL query written with isolation in mind. Security audit. Supabase RLS. Multi-tenant isolation. As a full stack developer and technical consultant I run pre-launch security audits for SaaS founders — the review that must happen before real customer data goes live. My security audit work covers Supabase Row Level Security (RLS), multi-tenant isolation, PostgreSQL policy design, and authentication flows. I've audited a multi-tenant property maintenance SaaS on Supabase, reviewing RLS policies and tenant data separation. On another platform I found RLS policies that lived only in discarded migrations, never applied to the database — the silent multi-tenant data leak an audit catches before a breach. If you're a SaaS founder on Supabase, Next.js, or PostgreSQL and aren't certain your tenant data is isolated, that's the audit I do. Dashboard developer. Data that changes decisions. As a dashboard developer with a KendoReact commercial licence I build enterprise-grade interfaces standard React developers can't replicate — advanced data grids, real-time charts, and complex forms that perform under load. My dashboard developer portfolio includes a marketing analytics dashboard with AI insights that cut campaign review time by 60% for a British agency, and a SaaS analytics dashboard with Chart.js and PDF export that replaced a weekly manual reporting process. Integrations. Authentication. Infrastructure. OAuth integration and API authentication developer portal config — credential flows for Google, GitHub, and custom providers using NextAuth, Nest.js, and JWT. Google Tag Manager setup with GA4 and Meta Pixel across complex Next.js applications, with GTM as the management layer for non-technical teams. Transactional email wired to Resend and Brevo, plus Next.js blog and CMS setup with Sanity Studio. Stripe. Payments. Automation. Payment systems are a core part of my full stack developer work. I built a Stripe internal payment interface with role-based access on Next.js — PaymentIntent flow, full audit log, zero card data stored. I delivered Stripe payment integration with webhooks and subscription billing handling upgrades, downgrades, and failed payment recovery. I wire Stripe with Make, GoHighLevel, and Google Sheets so every transaction triggers the right email, CRM tag, and notification. Technical consultant. Architecture. Audit. I work as a technical consultant for non-technical founders. My tech stack and architecture audit with written report shows founders what they have, what's broken, and what to build next — vendor selection, architecture decisions, developer estimate review, security and multi-tenant isolation review, and a roadmap. As a Next.js performance optimization specialist I audit and improve Lighthouse and PageSpeed results — render-blocking resources, Core Web Vitals, and measurable gains for user experience and search ranking. Next.js · React · Node.js · Nest.js · PostgreSQL · Supabase · TypeScript · JavaScript · REST API · Stripe · Kendo UI · Sanity · Make · GoHighLevel · Vercel · NextAuth · JWT · OAuth · RLS · Chart.js · GA4 · Meta