Hire the Best Product Strategy Freelancers
in the United Kingdom

Brands hire me for one reason: I drive profitable ROI and growth with precision, creativity, and accountability. With 12+ years of experience, I’ve managed data-driven paid media, and content strategies that have generated 1000%+ reach growth, 260% engagement improvements, and 150%–200% jumps in qualified leads across multiple industries. 💼 What I Do Best • Paid Advertising: Meta Ads, LinkedIn Ads • Lead Generation: High-conversion campaigns, retargeting, landing pages • SEO & Organic Growth: On-page optimisation, content strategy, website improvements • Performance Reporting: Analytics dashboards, insights, ROI/ROAS optimisation • Content & Creative: Ad creatives, blogs, email sequences, social content 📌 Recent Wins for Clients & Employers ✔ +1000% increase in reach and +260% engagement, while reducing spend by 24% ✔ Generated 98% more leads with a 32% lower acquisition cost ✔ Delivered 200% growth in qualified leads for a real estate client through ROI-focused ads ✔ Boosted organic traffic by 75% and improved lead generation by 30% using SEO + UX ✔ Achieved 37% organic traffic growth for an e-commerce brand ✔ Improved conversion rates with redesigned landing pages and website optimisation ✔ Built high-impact digital strategies across retail, education, luxury, and e-commerce 🎯 Why Clients Trust Me • MCIM-accredited digital marketer (UK) • Top-Rated Freelancer on Upwork with 100% Job Success • 10+ years across B2B, B2C, e-commerce, retail, ed-tech, real estate, and startups • Hands-on with analytics, budgeting, creative direction, campaign optimisation • Clear communication, reliable delivery, and fully data-driven approach 🛠 Tools & Tech Google Ads • Meta Business Suite • LinkedIn Ads • SEO • Google Analytics • Salesforce • Zoho CRM • Mailchimp • Shopify • WordPress • Wix • Canva • Adobe Suite • Excel Dashboards • Capcut

✔️ 6200+ hrs trusted by 30+ Upwork clients ✔️ 10+ years in developing, managing, and leading Web/Software products If you're looking for a competent and confident freelancer who can help you with your Web/Software products, please feel free to contact me. I always focus on creating a great user experience based on domain knowledge and company goals. I'm experienced in defining product strategy and roadmap. I'm also well versed in UI/UX and design best practices. Highly qualified with tools such as Trello, Jira, Atlassian Confluence, Slack, Figma, Illustrator, Photoshop, Google Docs, Miro Soft Skills: Leadership, Communication, Collaboration, Agile Team Management, Motivation, Prioritizing, Influence, Negotiation, Interpersonal skills Technical Skills: JavaScript, Vue JS, React JS, JSON, CSS/CSS3, HTML/HTML5, Bootstrap, NPM, Webpack, Git, Gitlab, Rest API, SQL I'll be glad to share my expertise with you!

I help product, growth, and e-commerce teams identify where users struggle, quantify the commercial impact, and turn those insights into UX improvements, A/B test concepts, and optimisation opportunities. I’m a Senior UX Consultant with over a decade of experience across UX research, experimentation strategy, UX/UI design, behavioural analytics, and digital product optimisation. My work connects customer insight, commercial data, and evidence-led design to improve digital journeys and drive measurable growth. Recent work includes leading a problem-first UX research and experimentation approach for a major European travel and holidays brand, resulting in £100M+ in data-backed growth, a 52% increase in test win rate, and a 39% reduction in inconclusive results. I help with: • UX audits and Opportunity Audits • Usability testing and research synthesis • A/B test hypotheses and experimentation roadmaps • CRO and conversion-focused UX recommendations • Heuristic reviews and journey analysis • Contentsquare, Fullstory, GA, survey, chat, and behavioural data analysis • Wireframes, prototypes, UX/UI recommendations, and design system improvements • Accessibility audits and Jobs to be Done research I’ve worked across travel, aviation, hospitality, financial services, insurance, retail, e-commerce, SaaS, automotive, leisure, EdTech, and consumer services. Clients typically hire me when they need a senior UX partner who can move beyond surface-level design feedback and identify the customer problems, commercial opportunities, and evidence-backed solutions that matter most.

I’m an ex-Chief Product Officer and experienced product, strategy and innovation consultant. I work with founders and leadership teams when they need clear answers fast, not open ended strategy work. My focus is short, outcome driven strategic engagements, typically 1–3 days, designed to bring clarity and alignment on the decisions that matter most. This is ideal when strategy feels unclear, priorities are competing, or progress has stalled. I’m particularly experienced in: - Product strategy review and direction setting - ICP definition and validation - Pricing and packaging strategy - Market and competitive research - Positioning and value proposition clarity - Product team organisation and operating models - Product and innovation processes, from discovery to delivery I help teams decide where to play, what to build, and what to stop, grounding recommendations in customer insight, commercial reality, and organisational constraints. If you’re looking for a fast, pragmatic strategic review with a clear outcome, rather than months of consulting, I offer strong value through focused 1–3 day reviews that lead directly to confident decisions and next steps.

I’m a senior UI/UX designer specialising in enterprise SaaS, complex web applications and conversion-focused product design. I help software teams simplify complicated workflows, improve usability and turn business requirements into polished, developer-ready Figma designs. I help founders and product teams design clear, effective digital experiences across apps, SaaS platforms, dashboards and conversion-focused websites, turning complex ideas into intuitive, usable interfaces that support real business goals. A big part of my work is helping teams design MVPs: shaping early ideas, simplifying user journeys and creating polished, build-ready Figma designs that developers can confidently build from. I’ve worked with entrepreneurial founders, in-house product teams and established organisations to design and evolve products that need to scale, convert and remain easy to use over time. My focus is always on clarity first: reducing friction, improving usability and making sure design decisions are grounded in both user needs and commercial reality. My experience spans product UI/UX, SaaS platforms, dashboards, mobile apps, internal tools, marketing websites and landing pages, with a strong emphasis on practical, build-ready design using Figma and modern workflows. Highlights • UI/UX Freelancer of the Year finalist • Top Rated Plus & Expert-Vetted on Upwork • 12+ years professional design experience • 8,000+ hours delivered on Upwork • Fast, reliable communication • Senior, calm and practical design support Core services • MVP design for startups and new product ideas • Product UI/UX design for apps, SaaS, dashboards and internal tools • Conversion-focused website and landing page design • UX audits and product simplification • Prototyping, user flows and wireframes • Design systems and scalable UI • Figma design for build-ready handoff • Webflow-ready website design I enjoy working on projects where things feel a little unclear or messy at first, helping teams simplify, prioritise and move forward with confidence. Whether you’re designing a new MVP, refining an existing product or improving how a website performs, I aim to be a calm, senior design partner you can rely on.

A top 3% Upwork developer - and your site is in expert hands. When you work with me, you keep full ownership of everything I build. I am a full stack developer, SaaS developer, and dashboard developer in the UK. As a full stack developer I own the entire stack — PostgreSQL design, Node.js and Nest.js backend, React and Next.js frontend, REST API integrations, Stripe payments, and Vercel deployment. Need a full stack developer, SaaS developer, or dashboard developer who owns the technical side end to end? Let's talk. My recent full stack developer work includes a SaaS platform for trades businesses — a Next.js app with job management, client records, quoting, and role-based access — and a B2B admin dashboard on PostgreSQL, Node.js, and React that a team of 20 depends on every day. Technical consultant. Architecture. Audit. For non-technical founders my tech stack and architecture audit with written report shows what you have, what's broken, and what to build next — vendor selection, developer estimate review, security review, and a roadmap. As a Next.js performance specialist I improve Lighthouse and Core Web Vitals — measurable gains for users and search ranking. SaaS developer. Multi-tenant. Production-ready. As a SaaS developer I delivered a multi-tenant SaaS starter on Next.js with Stripe subscriptions, PostgreSQL via Neon, role-based access, billing portal, and team invites — fully documented, repo transferred on handover. I led a platform rebuild from legacy PHP and WordPress to a modern Next.js and Nest.js architecture — 40% lift in user engagement post-launch. I also build multilingual B2B platforms — Next.js with Sanity CMS, localised content and routing, editorial workflows non-technical teams actually use. Backend developer. Nest.js. PostgreSQL. Data pipelines. As a backend developer I build production Nest.js and Node.js APIs on PostgreSQL with TypeScript end to end. Recent backend work: a Nest.js and PostgreSQL backend for a raffle SaaS platform — JWT authentication, OAuth providers, password recovery, and a clean REST API layer for a Next.js and React frontend. I also engineered a web scraping and data aggregation engine: Nest.js cron pipelines with adapters for multiple third-party sites, anomaly detection, stale-data cleanup, and webhook alerting — thousands of records refreshed daily on Railway, Prisma, and Neon. Every endpoint authenticated, every role enforced, every query isolation-aware. Security audit. Supabase RLS. Multi-tenant isolation. As a technical consultant I run pre-launch security audits for SaaS founders — the review that must happen before real customer data goes live. My audits cover Supabase Row Level Security (RLS), multi-tenant isolation, PostgreSQL policy design, authentication flows, and exposed API keys in client code. I've audited a multi-tenant property maintenance SaaS on Supabase, and on another platform found RLS policies that lived only in discarded migrations, never applied to the database — the silent data leak an audit catches before a breach. If you're a SaaS founder on Supabase, Next.js, or PostgreSQL and aren't certain your tenant data is isolated, that's the audit I do. Dashboard developer. AI features. Data that changes decisions. As a dashboard developer with a KendoReact commercial licence I build enterprise-grade interfaces standard React developers can't replicate — advanced data grids, real-time charts, complex forms under load. My portfolio includes a marketing analytics dashboard with AI insights that cut campaign review time by 60% for a British agency, and a SaaS analytics dashboard with Chart.js and PDF export that replaced weekly manual reporting. I integrate LLM APIs (Anthropic Claude, OpenAI) into production apps — AI insights, content pipelines, and matching features, keys secured server-side. Integrations. Authentication. Infrastructure. OAuth integration and API authentication — credential flows for Google, GitHub, and custom providers using NextAuth, Nest.js, and JWT. Google Tag Manager with GA4 and Meta Pixel across complex Next.js apps, GDPR cookie consent and Consent Mode included. Transactional email on Resend and Brevo, plus Next.js blog and CMS setup with Sanity Studio. Stripe. Payments. Automation. I built a Stripe internal payment interface with role-based access on Next.js — PaymentIntent flow, full audit log, zero card data stored. I delivered Stripe subscription billing with webhooks handling upgrades, downgrades, and failed payment recovery. I wire Stripe with Make, GoHighLevel, and Google Sheets so every transaction triggers the right email, CRM tag, and notification. Next.js · React · Node.js · Nest.js · PostgreSQL · Supabase · TypeScript · JavaScript · REST API · Stripe · Kendo UI · Sanity · Prisma · Claude API · OpenAI · Make · GoHighLevel · Vercel · Railway · NextAuth · JWT · OAuth · RLS · Chart.js · GA4 · Meta Pixel