Hire the Best Semrush Experts in New York

I help serious companies rank higher, convert better, and grow faster with real SEO and strategic SEM campaigns. I’m Kelvin — an Expert-Vetted SEO Consultant and Web Strategist with over $500,000 earned on Upwork, 400+ successful projects, and a 100% Job Success Score. My clients include venture-backed startups, growth-stage brands, and Fortune 500 teams in biotech, legal, SaaS, hospitality, medical, e-commerce, and B2B services. Before freelancing full-time, I worked in software and full-stack web development. That background means I don’t just identify issues — I implement clean, scalable solutions that drive rankings, revenue, and retention. Most “SEO” freelancers hand you recycled checklists. I give you strategy, execution, and accountability — and I do it myself. No outsourcing. No bloated audits. Just honest, performance-focused work. - What I Specialize In - Technical SEO: - Site audits (indexing, crawlability, Core Web Vitals, page speed) - Schema markup, canonicalization, robots.txt/sitemaps - Domain structure and internal linking strategy On-Page SEO & Content Strategy: - Keyword research (local, national, long-tail, clustering) - Competitor analysis & opportunity mapping - Content briefing, metadata, header optimization - Conversion-aligned copy guidance (I write, edit, or collaborate) Off-Page SEO: - Backlink audits & disavows - Digital PR / white-hat link acquisition - Link gap analysis and anchor strategy WordPress/Shopify/Wix/Squarespace SEO Design & Development: - Full builds, redesigns, or migration to SEO-optimized - Theme customization, UX/IA improvements, and mobile-first frameworks - Booking system integration, e-commerce SEO architecture AI-Forward SEO: - Generative Engine Optimization (structured content, FAQ/schema, entity clarity) - Preparing your content and site structure to surface in AI and LLM-driven search results Tools I Work With: - SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4 - WordPress, Webflow, Shopify, Squarespace - How I Work - - I charge $70/hour and bill hourly through Upwork. That gives us the flexibility to: - Work iteratively and adjust scope based on data - Avoid underbidding or cutting corners to fit an arbitrary flat rate - Prioritize high-impact tasks that actually move the needle - Time spent on strategy, planning, messaging, presentations, and reporting is billable — because it’s where the real value lives. You’ll receive: --Clear weekly updates - Transparent time tracking - Outcome-based communication - Track Record - - Expert-Vetted (Top 1% of freelancers on Upwork) - 350+ completed projects | 100% Job Success - 8,900+ hours tracked - $500,000+ earned - 80%+ repeat client rate - US-based | Native English | Work in your time zone - Client Feedback Highlights - - “Kelvin is the first SEO I've worked with who actually explains why things matter — and delivers what he promises.” - “Truly professional. No fluff, just strategic thinking and honest feedback. ROI was immediate.” - “We’ve worked with agencies before — none came close to the transparency and results we got from Kelvin.” Ready to Rank ? Let’s make sure your site is actually working for your business. Whether you're launching, rebuilding, or recovering — I’ll guide you through it, execute the work, and deliver clean results. Send a message to get started — I’ll respond within 24 hours (usually much faster).

I’m a content strategist with over seven years of experience, working mostly with enterprises both on and off Upwork. I look forward to connecting so I can help you build out content, educate your customers and target audience, grow your organic traffic, and ultimately drive conversions. My past work includes includes developing content plans, content outline deliverables, and workflow processes to execute content strategies. Past clients include Mesowatch, UPRAISE PR, Platinum Therapy Lights, CBSi, MarketMuse, Lucitidy Health, PriceWaterhouseCoopers, GlaxoSmithKline, Pipedrive, and a number of others. Feel free to connect for more info!

✅ Hi there! I'm Don Russell, a full-stack wordpress and shopify developer based in Westchester, New York. With more than 12 years of experience in WordPress, Shopify, WooCommerce, and React JS, I am helping businesses to create user friendly and high performing websites that drive conversions. I don't just build websites, I help build solutions that work for your businesses. Whether it is a custom theme, a plugin, a Shopify store, or a fully optimized web app, I have you covered. Let’s dive into what I can do for you: I am experienced in following languages & Tools: ✓ HTML, CSS, JavaScript, Core PHP ✓ React JS, Node JS, Liquid Shopify ✓ Git, GitHub, Bitbucket ✓ jQuery, Bootstrap, Tailwind, Ajax ✅ WordPress: I'm experienced in delivering customized WordPress solutions that cater to your specific needs. From custom themes and plugin development to advanced website building with tools like Elementor Pro, Divi, Oxygen Builder, and Gutenberg. I guarantee your site will be functional and visually stunning. Whether it’s WooCommerce customization like cart, checkout, shipping methods, ensuring your site is virus free, SSL setup, and site security enhancements, I got you covered. I’m also experienced in seamless API integrations, including WordPress REST API and third-party tools, to extend your site’s functionality. If you have designs in Figma, PSD, or XD, I can transform them into fully responsive and dynamic custom WordPress themes that align perfectly with your vision. ✅ Shopify: I also have years of experience in developing and customizing online storefronts for Shopify development, creating seamless eCommerce experiences tailored to your brand. From building custom Shopify 2.0 themes all the way to advanced theme customization using Liquid code. I can ensure your store is optimized for performance and functionality. Whether you need app integrations like loyalty programs or subscription products, or API setups for CRM tools such as HubSpot and MailChimp, I can handle it all. Checkout extensibility and designing custom sections at the storefront level are among my specialties, which further improve user experience and sales. ✅ React+Node.js: As a React and Node.js developer, I craft interactive web applications with a focus on UI/UX design that engages users and delivers results. I excel in API development and integration, ensuring seamless communication between systems, and optimizing performance through database integration and cutting-edge techniques. Let’s build solutions that are scalable, efficient, and tailored to your business needs! ✅ Website Migration: In order to ensure your website is moved smoothly and safely, I offer a complete website migration service. Whether it's moving one server to another, local test server to a live site environment or some other combination, my process prevents any loss in operating time that might happen during migration. Using manually managed migrations techniques means that I take care to ensure that every single detail is moved over. This covers files and databases relevant to your website, system configuration files including those for the various systems dependencies. If you need a website migrated, I'm your guy!  ✅ Other Services: ✓ Database optimization, malware scans, plugin updates ✓ Email and hosting setup, domain configuration, DKIM/SPF records, backups ✓ ADA compliance and SEO implementation ✅ Why Work With Me? When you choose to work with me, you’re not just hiring a developer — you’re partnering with a Top-Rated Plus Developer on Upwork with a 100% job success score. With over 11 years of experience, I specialize in delivering responsive, secure, and error-free websites that meet your business needs. I’m available Monday–Friday, 9am–5pm EST, ensuring clear communication and timely project updates. Plus, I don’t stop at project delivery—I offer ongoing support to keep your website running smoothly long after completion. Let’s collaborate to bring your vision to life! I know how critical it is to capture attention online. A poorly designed or slow website can cost you leads and sales. Let me help you create a website that stands out and gets results. Let’s jump on a call to discuss your project goals—whether it's a big project or a small task, I’m here to help. I'm looking forward to working with you! Best regards, Don Russell Shopify & WordPress Engineer

𝟏𝟎𝟎% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐜𝐨𝐫𝐞 · 𝟖+ 𝐘𝐞𝐚𝐫𝐬 𝐢𝐧 𝐒𝐄𝐎 · $𝟔.𝟓𝐌+ 𝐢𝐧 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐃𝐫𝐢𝐯𝐞𝐧 I help Shopify and ecommerce brands dominate Google search and get discovered on ChatGPT, Perplexity, and Google AI Overviews, where your next customers are already searching. Most SEO specialists chase rankings. I chase revenue. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐈'𝐯𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝: → Bare Home (Shopify, Bedding & Home Textiles): 700K+ monthly organic visitors, 10K+ keywords ranked, contributing to $4.5M yearly revenue → HBNO Bulk (Shopify, B2B Essential Oils): Migrated from OpenCart to Shopify with zero traffic loss, scaled to 18K monthly visitors, 8K+ keywords ranked, $2M+ yearly revenue → Combined: $6.5M+ in ecommerce revenue tied directly to SEO 𝐈 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞 𝐢𝐧 𝐭𝐰𝐨 𝐚𝐫𝐞𝐚𝐬: 🛒 Ecommerce SEO (Shopify SEO, WooCommerce SEO, Webflow SEO) You're burning budget on paid ads while organic sits at 10–15% of revenue. Your product pages aren't indexed properly, your category structure is a mess, and you've never built topical authority. I fix the foundation and build the organic engine that compounds while your ad costs keep climbing. 🤖 𝐀𝐈 𝐒𝐞𝐚𝐫𝐜𝐡 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Your customers are searching on ChatGPT, Perplexity, and Google AI Overviews, not just Google. Most SEO strategies ignore this entirely. I optimize your content architecture, structured data, and entity authority so your brand gets cited across every AI search surface, not just ranked on page one. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐞𝐥𝐢𝐯𝐞𝐫: ✅ Technical SEO: crawl issues, Core Web Vitals, schema markup, site architecture ✅ On-Page SEO: title tags, content optimization, internal linking, header structure ✅ Ecommerce SEO: product pages, category structure, Shopify, WooCommerce, and Webflow ✅ AI Search Optimization: entity authority, structured data, content designed to be cited by LLMs ✅ Local SEO: Google Business Profile, location pages, local schema, review strategy ✅ Off-Page SEO: white-hat link building, editorial placements ✅ Platform Migrations: Shopify migrations with zero organic traffic loss ✅ Keyword Research & Content Strategy: clusters, topical authority, competitor gap analysis ✅ SEO Reporting: GA4, Google Search Console, clear monthly updates 𝐓𝐨𝐨𝐥𝐬: Ahrefs · SEMrush · Screaming Frog · Surfer SEO · Google Search Console · GA4 · RankMath · Yoast 𝐖𝐡𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐜𝐡𝐨𝐨𝐬𝐞 𝐦𝐞: → 100% Job Success Score, every single engagement → Revenue-focused, not vanity-metric focused → White-hat only, no shortcuts that get your site penalized → Clear weekly updates in plain English, no jargon → I implement directly on Shopify, WordPress, and Webflow, no waiting on dev teams 📩 Send me your website URL. I'll review it and tell you exactly where your biggest SEO opportunities are hiding. Search Engine Optimization, Technical SEO, Ecommerce SEO, Shopify SEO, On-Page SEO, Off-Page SEO, Local SEO, SEO Audit, Keyword Research, Backlinking, SEO Strategy, Competitor Analysis, Surfer SEO, Ahrefs, SEMrush, Google Analytics 4, Webflow SEO, SEO Performance Audit.

Google Ads Strategist | Managed $1M+ in Spend with Proven ROI. Stop wasting ad spend on low-quality traffic. I help businesses scale their revenue and secure leads through expert Google Ads management and ROI-focused PPC campaign optimization. I leverage my background as a former Alphabet employee to build high-performance campaigns that scale. My Google Ads optimization skills, tools, and account strategies are strong. My PPC audits can identify optimizations which will be most beneficial to boosting your closing rates with search campaigns, and I can offer recommendations to enhance your landing pages. I use industry "best practices" augmented by artificial intelligence models to sculpt your PPC campaign into a profitable asset. Starting with a baseline and keyword research, I can mimic your leading competitors websites and extract the best keywords and paid search ad history to build the foundation to a successful campaign. I can ensure you that my Google Ads campaigns will: - Have an optimized ad group structure. - Utilize best practice implementation of extended text ad format - Use bidding strategies that place ads in the proper rank within the top Google ad slots - Utilize geo-targeting - Be Optimized for mobile - Use each and every available ad extension when applicable - Optimize Google Analytics integration for advanced insight on web traffic I am experienced in building new campaigns from the ground up. I can also improve your existing PPC campaign, to create enhanced campaign performance with more effective ad spend. If traffic is landing on your site but not completing the goal you've set, I can either tell you why and locate exactly where they are falling off. I can blend Google Analytics (GA) data to your Adwords, and setup Google remarketing campaigns to boost sales from visitors who have left your site. I have developed, and utilize the following specific process for Google Ads success: - Identify success metrics and isolate the key performance indicators for your campaign. - For existing, complex campaigns: conduct a thorough baseline campaign analysis. - Carefully determine the best Geo-targeting parameters and methods. - Keyword volume research using the best tools, Wordtracker, Google Analytics, Google - Keyword Tools SpyFU, & SEMRush. Custom Ai Assistance. - Spider your leading competitors website(s) extracting keywords and ad history. - Structure your PPC ad groups to achieve high Google PPC 'relevancy'. - Write great 'creative ad copy' in my Google Ads text ad simulator; review with you. - Set ads up for tracking of goal completions via clicks and calls via Google tracking pixels. - Provide advice on landing page design optimization and A/B testing. - Use smart bidding strategies and creative quality score management. - Develop a strong, campaign-specific negative keyword list. - Once ads are live, enhance CTR's via A/B split testing. - Set up audiences and remarketing, leveraging Google Analytics and Google AdWords data. - Monitor 'search term vs keyword' reports to harvest new keywords and enhance matching. - Configure marketing automation tools for your campaigns. - Make savvy use of analytics, pipeline reports, and enhanced device targeting. New York based and available by phone. Get in touch to review your Google Ads challenges.

I help businesses rank on Google and get featured inside AI answers on ChatGPT, Google AI Overviews, and Perplexity AI. 𝗦𝗘𝗢 + 𝗔𝗘𝗢 + 𝗚𝗘𝗢 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗯𝘂𝗶𝗹𝘁 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹 𝗹𝗲𝗮𝗱𝘀. I specialize in SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). While most SEO strategies focus only on rankings, I build visibility across the full search and AI ecosystem where buying decisions are actually happening. 𝗖𝗢𝗥𝗘 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 I optimize Core Web Vitals, site speed, and mobile performance to meet Google's ranking requirements. This includes fixing crawl errors, resolving indexing issues, building XML sitemaps, implementing schema markup (FAQ, HowTo, Article, LocalBusiness), and structuring internal linking for scalable SEO growth. 𝗢𝗻-𝗣𝗮𝗴𝗲 𝗦𝗘𝗢 I conduct high-intent keyword research focused on ROI, then optimize title tags, meta descriptions, and semantic heading structure to match search intent. I also build topical clusters, run content gap analysis, and create SEO content briefs designed to rank and convert. 𝗔𝗘𝗢 𝗮𝗻𝗱 𝗚𝗘𝗢 (𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻) I optimize content to appear inside AI-generated answers on Google AI Overviews, ChatGPT, Perplexity AI, and Microsoft Copilot. This includes entity-based SEO, topical authority building, answer-focused content structuring, schema and semantic formatting for AI readability, and brand citation strategies across AI platforms. 𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗢 I optimize Google Business Profiles, build local citations, ensure NAP consistency, and implement Map Pack ranking strategies with location-based keyword targeting to drive local search visibility. 𝗧𝗢𝗢𝗟𝗦 𝗔𝗡𝗗 𝗦𝗧𝗔𝗖𝗞 SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, GTM, SurferSEO, Frase, Looker Studio. 𝗪𝗛𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗛𝗜𝗥𝗘 𝗠𝗘 I combine SEO, AEO, and GEO into one unified strategy so your brand ranks on Google and gets featured inside AI answers at the same time. I focus on execution, not just audits or recommendations. Every deliverable is tied to real outcomes including traffic growth, lead generation, and conversions, with transparent reporting throughout. 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗚𝗘𝗧 A prioritized SEO and AEO roadmap built around your goals, technical fixes that unlock ranking potential, content optimized for both Google search and AI-generated answers, strong topical authority in your niche, and measurable growth in organic traffic, search visibility, and qualified leads. If you want to rank on Google and get featured inside AI answers on ChatGPT, Perplexity, and Google AI Overviews, message me and I will send a free audit with a clear action plan for your site.