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I am a designer and Tableau developer. I have 10 years of experience in Graphic and User Interface design, and 5 years of experience in Tableau. What sets me apart in Tableau are my custom designs and how quick I work in it. I’ve learned all the tricks to make things look and act the way each client needs it to. I also have access to contractors of mine and together, we have combined experience in SQL, user interface design, user experience, information design, Tableau development and data engineering.

✅ Expert Vetted Top 1% Rated Plus Upwork Freelancer, based near Chicago with 10+ years of experience specializing in Data, Analytics, Engineering, Software Development, Product Management, Digital Marketing, and Social Advertisement. Data Engineering & Analytics Digital Marketing & Advertisement Software Development & Product Management I have a master's in Information Technology & Data Management from Illinois Tech and an executive program in Product Management from Northwestern University in Chicago. I was an adjunct professor at UCLA and VP of Product, Data & Analytics at ML/AdTech company. I have managed and led marketing teams running campaigns worth over $12M on Google, Facebook, LinkedIn & Twitter and marketing efforts like website building and overall marketing strategy. • Data Engineering & Analytics Data Warehouse ETL & Data Lake - AWS Redshift, Airflow, S3, Hive, Snowflake, Python, Lambda, EMR Analytics and Reporting - Excel, Google Sheets, SQL, MySQL, MS SQL Server, Postgres, Azure Data Factory Data Viz Dashboard - Tableau, Power BI, Google Looker Data Studio, Metabase Web Analytics - Google Analytics GA4, Tag Manager, Big Query, • Digital Marketing & Social Advertisement PPC SEM - Google Ads, Facebook Instagram Business Manager, LinkedIn Ads, TikTok & Twitter Marketing - Website Building (WordPress, eCommerce) & Onsite SEO Direct - Email and Text Marketing • Software Development and Product Management IT Management - Product Management, Product Ownership, Agile Scrum & Kanban, PI Software Development - PHP, JavaScript Node & React, HTML, CSS, API Integration, I believe in delivering the best data analytics, marketing and software application services employing the latest technology that gives the client a straightforward tool with a top-of-the-line user experience. Thank You for reviewing my profile.

✅ EXPERT-VETTED — TOP 1% of Freelancers on Upwork ✅ Hi, I’m Nichole McKinney — a Power Platform + analytics expert and the owner of two companies: BI Consulting Services (business intelligence + data solutions) and Evolve Digital Marketing (Evolve) (full-service digital marketing). That means you’re not just hiring someone who can build dashboards — you’re hiring a partner who can connect: Data → Automation → Dashboards → Insights → Growth I bring 10+ years of hands-on experience specializing in Microsoft’s Power Platform: Power BI, Power Automate, Power Apps, and Power Pages. I help organizations reduce manual work, improve reporting accuracy, and build decision-ready analytics that leaders can trust. And when the need is growth-focused, my team at Evolve Digital Marketing supports clients with SEO, paid media strategy, creative, and marketing analytics — making sure performance is measurable and tied to outcomes. 🎯 Why Choose Me? ✨ Expert-Vetted (Top 1%): Recognized for elite delivery quality and expertise. ✨ Owner + Operator: I lead strategy and execution — and can scale support through my teams when needed. ✨ BI + Marketing Performance: I don’t just report metrics — I help you identify what’s driving results, what’s broken, and what to fix next. ✨ Clear Communication: Transparent scope, clean milestones, consistent updates, and strong documentation. ✅ What I Help You Achieve (Outcomes Clients Hire Me For) Build a reliable single source of truth for reporting across finance, operations, sales, and marketing Replace manual spreadsheets with automated data refresh, validation, and reporting Deliver executive dashboards that clearly highlight KPIs, trends, and performance drivers Implement forecasting, trending, variance analysis, cohort analysis, and KPI scorecards Improve trust and adoption with clean data modeling, performance tuning, and governance Deploy secure, scalable reporting using row-level security (RLS) and role-based views Tie marketing spend to results with GA4 dashboards, funnel reporting, and attribution-ready structures Improve growth outcomes through SEO optimization, conversion improvements, and paid media efficiency What you’ll receive: clear KPI definitions, a scalable reporting/data model, dashboards and/or automations, and documentation so your team can run it confidently. 📈 Services & Expertise ✅ Business Intelligence (BI Consulting Services) Power BI Executive dashboards, KPI scorecards, operational reporting Data modeling, semantic models, performance tuning Security/RLS, drilldowns, scalable report design DAX measures, Power Query transformations, reporting standards Power Automate Workflow automation, approvals, alerts, integrations Rule-based processes across Microsoft + third-party tools Notifications, scheduled jobs, and operational “exception handling” workflows Power Apps / Power Pages Custom apps, internal tools, secure portals Role-based experiences, streamlined data capture, process modernization Intake forms, request/approval apps, operational trackers, portal experiences Data + Engineering SQL, ETL, APIs, Power Query, Python, SSIS Dataverse and Azure/Fabric patterns when required Data quality checks, refresh monitoring, and scalable table design ✅ Digital Marketing + Analytics (Evolve Digital Marketing) SEO + Content Strategy Technical SEO guidance, on-page optimization, local SEO, content planning Keyword strategy aligned to services, locations, and conversion intent Site structure + content improvements that support ranking and lead generation Paid Media Strategy Google Ads strategy, campaign structure, landing page alignment, optimization Budget planning, targeting strategy, measurement setup, performance iteration Marketing Analytics GA4 reporting, funnel visibility, campaign dashboards “Spend → leads → pipeline → revenue” reporting when CRM data is available Clear reporting that answers: What’s working? What’s wasting budget? What should we do next? Creative + Campaign Strategy Brand-aligned messaging, multi-channel campaign planning, performance-driven execution Strategy + reporting loops so decisions are backed by measurable outcomes ⭐ Client Reviews ⭐⭐⭐⭐⭐ “Timely, effective, and very personable. 10/10 would recommend for any Power BI needs.” ⭐⭐⭐⭐⭐ “Prepared a roadmap… simplified onboarding with Power Automate… huge difference.” ⭐⭐⭐⭐⭐ “Stepped in, communicated effectively, solved issues creatively, completed work with impressive speed.” 🌟 Let’s Connect If you want dashboards and automation that are scalable and reliable — or digital marketing that’s measurable and performance-driven — message me. I offer a free 30-minute consultation to understand your goals and recommend next steps. Keywords: Power BI, Power Platform, Power Automate, Power Apps, Microsoft Fabric, Power Pages, KPI dashboards, executive reporting, data modeling, DAX, SQL, ETL, API integration, Microsoft Fabric, GA4, SEO, Google Ads

Businesses are sitting on massive amounts of data, but most teams still rely on manual processes, spreadsheets, and disconnected reporting tools. I help companies turn those systems into AI-powered workflows, automated reporting, and intelligent data platforms. Over the past several years I’ve helped 100+ companies build solutions that combine AI, automation, and analytics to eliminate manual work and unlock better decision making. Today my team and I specialize in building AI-driven business systems, including: • AI agents that automate workflows and decision making • AI-generated dashboards built from natural language prompts • Automated reporting pipelines and data warehouses • AI document processing and data extraction systems • Custom analytics platforms for operations, finance, and sales teams Many of my clients start with a reporting or automation problem and quickly realize they can go much further by introducing AI-driven processes into their operations. Examples of solutions we’ve built: • AI dashboards that generate Power BI reports from simple prompts • AI agents that process invoices and automatically code GL entries • Automated reporting systems integrating QuickBooks, Shopify, Salesforce, and ERP data • AI intake agents for law firms that handle client intake conversations • Data warehouses feeding executive dashboards for C-suite reporting • Workflow automation systems eliminating hours of manual spreadsheet work My background started in Excel automation, data engineering, and analytics, which means the AI solutions I build are grounded in real business data systems, not just experimental tools. Technologies I commonly work with: AI / Automation • OpenAI / LLM integrations • AI workflow automation • AI agents and conversational systems • Natural language data interfaces Data & Analytics • Power BI • Tableau • SQL databases • Data warehouse architecture • ETL pipelines Automation • Python • API integrations • Excel / VBA automation • Workflow automation platforms Why clients hire me: • I combine AI expertise with real business data systems • I focus on solutions that save time or generate revenue • My team can deliver end-to-end systems, not just prototypes If you're looking to bring AI into your business operations, automate reporting, or build intelligent systems on top of your data, I’d be happy to discuss how we can help.

Your marketing spend is scaling, but your profit margins aren't following. Your teams are drowning in spreadsheets, and your current dashboards create more questions than they answer. 𝗜 𝗳𝗶𝘅 𝘁𝗵𝗶𝘀. As a Data Scientist and Marketing Analytics Expert with over 12 years of experience, I help business owners stop guessing and start scaling. With an M.S. in Statistics (Texas A&M) and deep expertise in Tableau, SQL, and R, I build the automated data pipelines and executive dashboards that leadership teams actually use to drive revenue. I don't just hand over charts, I treat your marketing like a highly optimized production line to eliminate waste and maximize profit. 🎯 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 (𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗘𝘅𝗽𝗲𝗰𝘁):   1. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗧𝗮𝗯𝗹𝗲𝗮𝘂 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀: Clean, interactive dashboards that put profit-driving KPIs front and center (CAC, LTV, ROAS, Payback Period, Conversion).   2. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Aligning your marketing data with profit metrics, historically delivering 15–30% ROI improvements for my clients.   3. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀: Replacing manual, error-prone spreadsheet work with automated SQL/R data workflows that speed up decision cycles by 20–50%.   4. 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗠𝗼𝗱𝗲𝗹𝗶𝗻𝗴 & 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Uncovering your most high-value customers and most profitable acquisition channels using advanced statistical analysis. 🏆 𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲?   • 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝘁: 5+ years of delivering 5-star results on Upwork.   • 𝗦𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝗮𝗹 𝗥𝗶𝗴𝗼𝗿: M.S. in Statistics ensures my models and insights are mathematically sound, not just superficial vanity metrics.   • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿: I don't just build what you ask for; I advise on what you actually need to hit your growth targets. 🛠️ 𝗖𝗼𝗿𝗲 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸 & 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀:   • 𝗕𝗜 & 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Tableau (Dashboard Design, Blending, Automation, Interactivity)   • 𝗗𝗮𝘁𝗮 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: R, SAS, Predictive Modeling, Linear Regression, Forecasting, Cohort Analysis, Propensity Modeling   • 𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: SQL, ETL Pipelines, Automated Reporting, Data Modeling, AWS, Athena, PostGres, Make   • 𝗗𝗼𝗺𝗮𝗶𝗻 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Marketing Analytics, E-commerce, Manufacturing, Campaign Reporting Ready to stop guessing and scale with clarity? Send me a message or book a consultation to discuss your current data setup and how I can turn your analytics into a profit center.

I am talented in many technical fields. I have strong skills with Tableau, Power BI, SQL, Microsoft Excel, Salesforce, and VBA. During my 18 years of professional experience, I routinely developed solutions for problems using data. I have developed Tableau workbooks in order to improve my understanding of the data and to support business decisions. As a project engineer, I have found Tableau to be my most valuable business analytics tool. I have used Tableau extensively for the past twelve years. I have been working in the Salesforce platform for the past seven years with both a Fortune 500 company and numerous Upwork clients. I have the ability to configure Salesforce and deliver custom, automated solutions to meet your needs in both functionality and reporting. I enjoy challenges and look forward to working with you.