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Hello! My name is Ryker and I have over 10 years of experience in web analytics, conversion tracking, and data infrastructure and my passion is making sure businesses can actually trust the data they are making decisions with. I specialize in Google Analytics 4, Google Tag Manager, and conversion tracking across all major ad platforms. Whether you need a full tracking setup built from scratch, an audit on an existing implementation that does not look right, or dashboards that turn your data into something your whole team can use, I can help. I have worked with businesses of all sizes, from lean startups to established brands, across industries ranging from e-commerce and SaaS to agencies, healthcare, and beyond. Here is where I can help: Google Tag Manager (GTM) - Installations, Upgrades, and Full Audits - E-commerce Tracking (Shopify, WooCommerce, Custom) - Event Tracking and Custom Event Configuration - Custom Dimensions, Metrics, and dataLayer Setup - Server-Side Tagging with GTM Server Containers - Meta Conversions API (CAPI) via GTM - Cookie Consent Solutions and Google Consent Mode v2 Google Analytics 4 (GA4) - GA4 Implementations and UA Migrations - Enhanced E-commerce Tracking - Goals, Events, and Custom Definitions - Cross-Domain Tracking - Data Filters and Internal Traffic Exclusions - Server-Side GA4 Tracking - Debugging and Data Integrity Checks Conversion Tracking - Meta Pixel and Conversions API - Google Ads and Enhanced Conversions - TikTok Pixel Setup and Event Tracking - LinkedIn Insight Tag and Conversion Events - Pinterest Tag Setup - Multi-Platform Server-Side Tracking Dashboards and Reporting - Looker Studio, Tableau, and Power BI - Custom Dashboard Design and Automation - Blended Data Reports and Multi-Channel Performance Views - Supermetrics and Data Connector Integrations - GA4 to BigQuery Pipelines Strategy and Infrastructure - Full Analytics and GTM Audits - Marketing Attribution and UTM Strategy - CRO Tooling and Heatmap Integrations - Privacy and Compliance Tracking (GDPR, CCPA, Consent Mode) - Tracking Infrastructure Design for Scaling Businesses - Agency White-Label Support If your tracking is broken, your data does not add up, or you just want to build it right the first time, let's connect.

⚡ Power BI & Excel Dashboard Expert | Transforming Complex Data Into Strategic Insights With over five years of experience in data analytics and business intelligence, I specialize in transforming raw data into actionable insights. I have successfully helped over 200 clients unlock the full potential of their data through Power BI dashboards, Excel automation, and data-driven strategies. As a Top Rated Plus freelancer, I take pride in delivering exceptional results and maintaining high client satisfaction. I excel in building fully automated reporting systems that replace manual spreadsheets with dynamic, real-time dashboards, empowering teams to make faster, smarter decisions. ⸻ 🚀 What I Deliver Power BI Dashboards & Data Models – Custom visuals, dynamic DAX measures, and executive-level reporting tailored to your business goals. Automated Data Pipelines – Connect APIs, Excel, and SQL sources to streamline data refresh and eliminate repetitive manual tasks. Excel & VBA Tools – Advanced formulas, macros, and calculators that simplify data management and increase efficiency. Performance & Market Insights – Deep analysis across real estate, retail, and other industries, transforming trends into clear strategies. ⸻ 🧠 Core Expertise ✅ Power BI Visualizations & DAX ✅ SQL Server & API Integration ✅ Advanced Excel Formulas & Dashboards ✅ Looker Studio (Data Blending & Calculated Fields) ✅ Google Sheets & Cloud Data Automation ✅ Gantt Charts & Project Timelines ✅ Power Automate ✅ Power Apps ✅ Python ✅ Zapier ⸻ 🏆 Featured Project Recently helped a major statewide distributor build an end-to-end Power BI reporting ecosystem — connecting multiple data sources, automating daily refreshes, and creating dashboards that revealed new sales and market opportunities. ⸻ 🎯 Why Work With Me I bridge technical precision with business understanding, delivering dashboards that not only look great but also drive measurable results. My goal is to make your data work for you, not the other way around. Let’s collaborate to transform your reporting process and unlock the insights hidden in your data.

✅ Expert Vetted Top 1% Rated Plus Upwork Freelancer, based near Chicago with 10+ years of experience specializing in Data, Analytics, Engineering, Software Development, Product Management, Digital Marketing, and Social Advertisement. Data Engineering & Analytics Digital Marketing & Advertisement Software Development & Product Management I have a master's in Information Technology & Data Management from Illinois Tech and an executive program in Product Management from Northwestern University in Chicago. I was an adjunct professor at UCLA and VP of Product, Data & Analytics at ML/AdTech company. I have managed and led marketing teams running campaigns worth over $12M on Google, Facebook, LinkedIn & Twitter and marketing efforts like website building and overall marketing strategy. • Data Engineering & Analytics Data Warehouse ETL & Data Lake - AWS Redshift, Airflow, S3, Hive, Snowflake, Python, Lambda, EMR Analytics and Reporting - Excel, Google Sheets, SQL, MySQL, MS SQL Server, Postgres, Azure Data Factory Data Viz Dashboard - Tableau, Power BI, Google Looker Data Studio, Metabase Web Analytics - Google Analytics GA4, Tag Manager, Big Query, • Digital Marketing & Social Advertisement PPC SEM - Google Ads, Facebook Instagram Business Manager, LinkedIn Ads, TikTok & Twitter Marketing - Website Building (WordPress, eCommerce) & Onsite SEO Direct - Email and Text Marketing • Software Development and Product Management IT Management - Product Management, Product Ownership, Agile Scrum & Kanban, PI Software Development - PHP, JavaScript Node & React, HTML, CSS, API Integration, I believe in delivering the best data analytics, marketing and software application services employing the latest technology that gives the client a straightforward tool with a top-of-the-line user experience. Thank You for reviewing my profile.

♞💘 ˜”❀°•.˜”✿°• ɢʀᴇᴀᴛ ɴᴇᴡꜱ: ᴛʜᴇ ᴀʟɢᴏʀɪᴛʜᴍ ʙʀᴏᴜɢʜᴛ ᴜꜱ ᴛᴏɢᴇᴛʜᴇʀ! •°★”˜.•°✨”˜ 💙 🧭 It's a pleasure to meet you! You need clarity. Not an average freelancer. I am Marcus Green, Ph.D. (っ◔◡◔)っ ♥ I put the soul in solution. ♥ Not ready to hire? Request your free fixed rate price quote from a professional on this job today! I founded CTLR PLUS SOLUTIONS, a Tennessee-based marketing analytics, business intelligence, AI workflow, and MVP development lab. I am 40, first-generation poor, and the father of five kids. I built this business to provide intelligent service, create opportunity, and solve problems that cost clients money, time, confidence, and momentum. We fix broken tracking, messy dashboards, disconnected tools, unclear revenue data, and custom technology problems. 𝐒𝐞𝐫𝐯𝐢𝐜𝐞. 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞. 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬. 𝐘𝐞𝐬, 𝐒.𝐈.𝐑.! Service means clear communication. Intelligence means we diagnose, build, test, and improve. Relationships means we do not win one contract and disappear. Proof I maintain a 100% Job Success Score (This is totally not easy!), Top Rated Plus status, and 120+ client engagements. Review my Upwork feedback. plussolutions.ai. drgreencoconuttree on YouTube to see how I think, explain, and solve. I am not an outsourcing agency hiding behind a generic logo. The work carries my name. 💠 What do we fix? Most organizations are not short on tools. They are short on clarity. You may already have GA4, GTM, Google Ads, Meta, Shopify, HubSpot, Salesforce, Looker Studio, Power BI, Airtable, Zapier, Make, BigQuery, Snowflake, or a CRM. The problem is simple: the tools do not agree. The website says one thing. GA4 says another. The CRM says something different. The ad platform takes credit for everything. The dashboard looks nice but does not answer the real business question. 🔹 We fix tracking, connect data, build dashboards in Looker Studio and Power BI, support BigQuery, Snowflake, and SQL workflows, and build custom AI/MVP tools. The goal: See what drives revenue, what wastes money, and what must happen next. How your money works 🌐 Step 1: Audit Most engagements start with a $99 Audit. We review GA4, GTM, Google Ads, Meta, events, website tracking, attribution, reporting gaps, dashboards, and next steps. The audit answers: What is broken, missing, confusing, or underbuilt? Step 2: Fix We fix GA4 events, GTM setup, Google Ads conversions, Meta Pixel/CAPI, form tracking, click tracking, checkout tracking, CRM mapping, UTMs, attribution, and reporting mismatches. If tracking is wrong, the dashboard is decoration. We help you stop guessing. 🔷 Step 3: Build Some clients need a $2,500 dashboard sprint. Others need executive reporting, Power BI, Looker Studio, BigQuery/Snowflake architecture, AI workflows, MVPs, scrapers, Chrome extensions, internal tools, automations, or private business systems. Larger AI and MVP builds can range from $15k to $30k+, depending on complexity. The point is to build the right thing. Step 4: Consult Building the thing is not enough. We help clients interpret results, explain performance, train teams, review funnels, analyze campaigns, understand attribution, improve dashboards, and make better decisions. A dashboard without interpretation is just a pretty screen. Step 5: Retain 🌀 Markets change. Platforms change. Tracking breaks. Campaigns launch. Teams ask new questions. Many clients continue through advisory retainers, analytics support, development retainers, or ongoing business intelligence relationships. Typical retainers range from $1,800 to $6,800+/month, depending on scope. We are always in the solution business. Are we alone? No. I lead strategy, diagnosis, business logic, client communication, and solution direction. CTLR PLUS SOLUTIONS also uses trusted developers, data engineers, and automation specialists when needed. You get senior strategy plus build support. How do we interview? Message me on Upwork and ask for a free thought-partnering session or $99 audit of your stack. We clarify the problem, review the tools, identify the fastest path, and decide if we are the right fit. Next steps 🔵 Hire or Invite. Fund the $99 Audit. Send access to GA4, GTM, Google Ads, Meta, website, CRM, or dashboard tools. 𝙔𝙤𝙪𝙧 𝙛𝙧𝙞𝙚𝙣𝙙 𝙖𝙣𝙙 𝙖𝙣𝙖𝙡𝙮𝙨𝙩, -𝙈𝙖𝙧𝙘𝙪𝙨 If your business is tired of unclear tracking, disconnected tools, confusing dashboards, expensive guesswork, or half-built systems, you are in the right place. Tell your friends we do: GA4 upgrade and event tracking completed successfully. Power BI labor productivity and budget dashboard delivered. Data Studio dashboards created with excellent communication. Strategic consulting helped clients clarify testing, user experience, and performance. MVP and Chrome extension projects moved clients in the right direction.

Sharp, useful dashboards. I aim to deliver a product you want. You will get a superior ratio of talent for what you pay. ✅ Why Me ✅ 4x Viz of the Day 🏆 on Tableau Public ✅ Not just pretty charts, but actionable metrics that update ✅ 100% ORIGINAL WORK ✅ Analytics Masters at Georgia Tech ✅ Anything to Satisfy the Customer ❌ Other Freelancers ❌ Work copied from Tableau Public ❌ Few developers have talent for VOD ✔️ I GUARANTEE YOU WILL RECEIVE a 100% scalable, BEAUTIFUL, unique, USEFUL solution. Business dashboards 📊 Deliver data analytics solutions. Descriptive and Predictive analytics. Tools —————- SQL, R, Python, Tableau, Data Studio

I help sales teams, marketing teams, and business owners make the promise of AI and automation real for their business, and innovate with state-of-the-art capabilities. I've run my AI, automation, and analytics consultancy since 2018, which is built on years of experience in sales operations, marketing operations, and analytics. My services range from end-to-end automation systems, AI chatbots, and product MVPs to bespoke Claude and ChatGPT apps and plugins for individuals, teams, and businesses. I'm one part AI-driven automation strategist, and one part builder. Here's what I've been building lately: AI & AUTOMATION - End-to-end workflow automation with n8n, Make, and Zapier - AI systems built on Claude, ChatGPT, and Gemini: chatbots, document processing, content pipelines, quality control, and automated reporting - Custom web apps, Claude Skills, and Claude Cowork plugins that replace hours of manual work with automated, AI-augmented processes - Full-stack automation using the Anthropic, OpenAI, and Gemini APIs SALES & CRM - HubSpot Sales and Marketing Hub - setup, customization, automation, and integration (6 certifications, 10+ years of hands-on experience) - CRM migrations and sales automation - Automated lead nurturing, AI-guided follow-up sequences, and pipeline reporting MARKETING ANALYTICS & REPORTING - Marketing data warehouses in BigQuery and Azure SQL Server - Dashboards in Looker Studio and Power BI, including multi-location, cross-channel, executive and operational views - Attribution modeling, UTM standardization, and unified performance measurement across ad platforms RECENT DELIVERIES - Lead follow-up automation with HubSpot, n8n, and Claude - Financial Services MVP using n8n, Claude, and Twilio - Financial Planning MVP with Claude-based chatbots - Automated content research and generation workflow for an AI learning community - Freelancer project evaluation and bidding recommendation engine with Claude CoWork - Paid Media optimization platform with n8n and Gemini - Marketing agency automated client report QA system with n8n and Gemini I deliver working systems, not strategy decks. If you have a clear problem and want someone who can think through the architecture and build it, I'd love to connect.