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Prior Bay Area now NYC based Software Engineer / BI Analytics with experience working in startups and Samsung Research America. Graduate from Carnegie Mellon University with a B.S./M.S. in Electrical and Computer Engineering. Have scaled Looker enterprise contracts to organizations > 400 employees managing $100M ARR. Proficient in everything Looker, LookML, SQL, BigQuery Along with Data, BI, and Visualizations, also a proficient Full-Stack engineer having built many modern day full-stack apps for clients handling everything from front end, back end, dev ops, database, infra, auth, and more. For Full-Stack development, proficient with everything Typescript, Next.js, Node.js, Vercel, Neon, Supabase, SQL, PostgreSQL, React, GCP, and more

Struggling to unlock actionable insights from your data and analytics? My name is Erin, a 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝, 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 𝐆𝐓𝐌, 𝐋𝐨𝐨𝐤𝐞𝐫 𝐒𝐭𝐮𝐝𝐢𝐨 & 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐄𝐱𝐩𝐞𝐫𝐭 with 𝟐9+ 𝐲𝐞𝐚𝐫𝐬 in tech and over $𝟔50𝐤 𝐞𝐚𝐫𝐧𝐞𝐝 on Upwork helping businesses optimize analytics, tracking, and compliance for measurable growth. 📊 𝐇𝐎𝐖 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 🚀 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 Expert setup and configuration of Google Analytics, GA4, Google Tag Manager, and other leading analytics tools to ensure accurate data collection. 📈 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 & 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 Advanced tracking strategies to measure user interactions and optimize e-commerce and website performance. 📊 𝐂𝐮𝐬𝐭𝐨𝐦 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 & 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 Design and delivery of insightful Looker Studio dashboards tailored to your business goals and KPIs. 🔍 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐀𝐮𝐝𝐢𝐭𝐬 & 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Comprehensive audits and seamless migrations to improve your analytics infrastructure and data accuracy. 🛡️ 𝐂𝐨𝐨𝐤𝐢𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 & 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 Implementation of consent management platforms like OneTrust to ensure compliance with GDPR and other data privacy regulations. ============================ 🌟🌟🌟🌟🌟 ❝While we only had a 30 minute consult, Erin immediately understood our challenges and provided us with a plan that we were able to understand, execute, and implement. Cookieless attribution and Serverless server-side analytics implementation is not for the feint of heart! We had (and have) some tall demands, and she showed us how cool it is to finally know and understand what people are doing on our website. Now that we have seen what can be done, we are hooked and will definitely be hiring her again. She's already made up for the fee in improved engagement on our website and more downloads of our chrome extension. We literally just did what she advised us to do and it just worked! ...And we have reference documents!❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin did fabulous work troubleshooting a tangled web of GTM and GA4 issues and helping us stand up some sane reporting.❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin was easy to work with. She was prompt, professional, and articulate. We look forward to hiring her again!❞ – Client ============================ 🎖 Google Ads - Measurement Certification 🎖 Google Analytics Individual Qualification Explore my portfolio for detailed case studies and successful projects. ============================ ➤ 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 & 𝗗𝗔𝗧𝗔 Need expert help with Google Analytics, GTM, or Looker Studio? 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝘁𝗼𝗱𝗮𝘆 for a free consultation and tailored analytics solutions. I typically respond within 6 hours and am ready to support your data-driven success. ============================ 🛠️ 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 • Google Analytics • Adobe Analytics • Amplitude Analytics • Google Search Console • Posthog • Mixpanel • Matomo • Usermaven • Woopra 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 • Google Tag Manager • Tealium Tag Manager • OneTrust • CookieBot • Cookie Script 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐃𝐚𝐭𝐚 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 • Looker Studio • Google OpenRefine 𝐃𝐚𝐭𝐚 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 & 𝐂𝐥𝐨𝐮𝐝 • BigQuery • Google Cloud Platform (GCP) • Rudderstack • Stape 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐂𝐌𝐒 • Shopify • WordPress • WooCommerce • Magento • SAP Hybris 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐑𝐌 𝐓𝐨𝐨𝐥𝐬 • Google Ads (Measurement) • Facebook & FB CAPI • Instagram • Twitter • Pinterest • LinkedIn • Youtube • Vimeo • Klaviyo • Marketo • Hubspot • Monday CRM 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 • JavaScript • SQL • HTML & CSS • PHP, Perl & Bash

Marketing agencies hire me to turn disconnected client reporting into one Looker Studio system built for faster, better decisions. I create agency-wide rollups, executive KPI scorecards, client and campaign drilldowns, budget pacing, and exception reporting that makes it immediately clear what is working, what is slipping, and where the team needs to act. The proof → Built a cross-platform reporting system used across 100+ client accounts → Saved paid media managers approximately 10 hours per week → Reduced monthly reporting by approximately 5 hours and quarterly reporting by approximately 15 hours What I build → Executive KPI scorecards for ROAS, CPL, CAC, pipeline, revenue, and other critical performance metrics → Agency-level rollups with drilldowns by client, channel, campaign, and timeframe → Cross-channel reporting across paid media, SEO, website, lead, and sales performance → Budget pacing and exception reports that surface underperforming accounts before they fall through the cracks → Lead quality and pipeline reporting that connects marketing activity to downstream sales results What makes my reporting systems different → Decision-first design: the headline “so what” KPIs come first, followed by the context and root-cause analysis needed to act → Built around your team: every page reflects how agency leaders, account managers, and channel specialists actually review performance → Performance in context: prior-period and prior-year comparisons are built directly into the KPI scorecards → Flexible trend analysis: move between daily, weekly, monthly, quarterly, and yearly views without rebuilding charts → The next question is already answered: drilldowns, diagnostics, and exception reporting are designed around the questions that inevitably come up during performance reviews → Consistent reporting at scale: shared KPI definitions and reusable structures keep reporting aligned across dozens or hundreds of client accounts Common data sources GA4, Google Ads, Meta Ads, Google Search Console, HubSpot, CallRail, AgencyAnalytics, Google Sheets, and BigQuery. I use the right connection strategy for the reporting system—native connectors for speed and simplicity, established third-party connectors where appropriate, and BigQuery when the data needs to be centralized, modeled, or scaled across multiple sources and client accounts. Best fit → Marketing agencies that want an ongoing reporting partner or a clearly scoped reporting system their team will actually use every week Message me with your KPIs, data sources, and current reporting process. If you already have a job posted, invite me to apply and I’ll outline how I would approach the reporting system.

Hello, I'm an expert in tracking and analyzing your digital marketing. (Website + Ads + SEO + More) I'm responsive and ready to meet with you or message with you. More Details⬇ I can set up, audit, and fix the problems that you have with: ✅Google Analytics ✅Google Tag Manager ✅Meta Pixel ✅Meta Converions API (Meta CAPI) ✅Google Ads Conversions ✅Google Looker Studio ✅Google Search Console ✅Wordpress ✅Woocommerce ✅Shopify Summary of the main aspects I can help with: 🌟Make sense of your data & create dashboards / reports. (Website, Marketing, Advertising, plus more) 🌟Installing Google Tag Manager & fully testing. Includes custom events, ecommerce, data layer, iframes, cross domain, custom pixels, +more. 🌟Set up and enhance your conversions in Google Ads / Meta Pixel / Meta CAPI / Other Ad Pixels. Feed Better Data For Your ADS!! 🌟General Digital Marketing Strategy Plus: 🌟U.S. based and responsive 🌟5 star average with great reviews 🌟Top Rated Upwork Freelancer 🌟Do the work quickly, and provide support I know how to be responsive and helpful for you! ✅REVIEWS (MOST RECENT FIRST)✅ "great to work with and fast with turnaround" "Cole does great work. I enjoyed working with him and will reach out again for any analytics and technical needs." "Excellent teammate - Cole responded quickly and gave sharp insights that really helped us overcome a data glitch" "Cole offered outstanding support - he was so efficient that he ended up solving my problem on the intro call. Will definitely go directly to Cole in the future for challenges like this." "Cole is amazing! I would recommend working with him and not looking back." "Great consultation. Cole suggested some changes for both shopify and google parameters." "Cole was extremely helpful, thorough, and efficient." "Cole not only got the job done but helped us realize what more we needed to ensure we were optimizing a number of items related to our website and our GA4 account. Solid pro, easy to work with." "Cole is extremely smart and knowledgable in this field. Super responsive and gets work done in a timely manner. I will definitely use him again on future projects! Thank you very much, bro!!!" "Cole is dependable, skilled and timely in his work. His rates are consistent with the marketplace. Highly recommend!" "Cole is a great person to handle google/woo commerce for us. He also very knowledgeable and helped us do other things besides our initial hire! I will use him again!" "Cole did a great job - he understood what I was looking for and created a Looker Studio to track web traffic. I would work with him again." "I definitely benefitted from my meeting with Cole and I recommend him to anyone else needing help in this area! Very nice, professional, and timely. Answered my questions directly. Very positive experience!" "Cole was great to work with. He is thorough and really knows his stuff when it comes to Google Analytics, Tag Manager, and Looker Studio. I would definitely work with him again." "Cole very helpful. He took the time to clearly understand our needs and made very helpful recommendations on how we should best setup Google tag manger and Stape for server side tracking of meta ads." -"Cole did a great job setting up Meta CAPI. Highly recommend." "Cole knows his stuff when it comes to Google Analytics and Google Tag Manager. He provided us with expertise that we don't have in house and worked quickly to set up the additional event tracking and other analytics tracking requirements we had." "Cole was great at helping me with how to use Looker Studio. He was very patient and accommodating." "Cole was very quick and provided clarity on the issues I was facing adding Google tags to my new website." "Would definitely hire again." "Cole is very knowledgable and not only built reports but also educated me. I highly recommend him!" "Fixed my problem fast, highly recommend" "Cole was easy to work with and able to take my loose directions for building an analytics dashboard in Looker Studio and run with it. I'd definitely recommend him for Analytics projects and will likely use him again in the future." "Great worker. Very smart, paitent and capable." "We hired Cole to help set up some custom GA4 event reporting for our e-commerce store. He did a great job of setting everything up exactl" "Cole was incredibly helpful and patient throughout our session. He guided me step by step through Google Analytics, clearly explaining how it works and what to expect. I would 100% work with him again and highly recommend..." "Cole did an outstanding job. His responsiveness, discipline, and impressive background truly stood out. He clearly knows his stuff and we would definitely hire him again." "Cole did a great job he's very communicative and knows his skills he makes sure he completes what your looking for. I would definitely hire him again."

Your Data, Transformed Into Dashboards That Drive Better Decisions Dashboards built with Looker Studio, Tableau and Power BI turn complex data into clear, actionable visuals—helping teams track performance, identify trends, and make confident decisions every day. What Can Be Delivered SQL-Driven Analytics: Reliable data models paired with clean visuals and intuitive filtering Looker Studio Reports: Google Ads, Analytics, and Sheets unified into a single, clear view Tableau Visualizations: Data storytelling focused on key performance indicators and outcomes Data Preparation: Cleaning, structuring, and organizing datasets for accurate reporting Automated Reporting: Seamless refreshes using blended and connected data sources Tools & Skills BI Tools: Looker Studio | Tableau | Power BI Data Sources: PostgreSQL | MySQL | BigQuery | Google Sheets | Excel Expertise: SQL | Data Visualization | Dashboard Design | Reporting Automation Why It Works Every dashboard is designed with clarity and decision-making as the priority—fast to load, easy to navigate, and built to deliver long-term value. Projects are executed with precision and attention to detail, ensuring each visualization communicates the right insight at the right time. Let’s Build Something That Informs and Inspires Dashboards built with Looker Studio, Tableau and Power BI that transform raw data into meaningful insights—ready to support real business results.

As a professional data analyst with over 8 years of experience, I have a bit of a reputation for being obsessed with Excel (and by "a bit," I mean "totally and completely"). If you need a custom spreadsheet that does everything from calculating your daily caffeine intake to predicting the weather (okay, maybe not that last one), I'm your person. But all joking aside, my passion for Excel is matched only by my commitment to helping my clients achieve their business goals. I specialize in creating reporting dashboards and designing custom spreadsheets that are tailored to the unique needs of each of my clients. My clients consistently commend me for my technical skills, attention to detail, and exceptional communication. You can check out their reviews below to get a better sense of how I've helped businesses in a variety of industries drive growth and achieve their goals. Prior to becoming a freelancer, I worked as a management consultant at a boutique firm specializing in healthcare management. During my time there, I developed a deep understanding of how to leverage data analysis for effective decision-making. This experience has proved invaluable in my current work as a freelancer. In addition to my technical skills, I pride myself on my ability to work closely with clients to understand their needs and deliver data-driven insights that help them achieve their business goals. So if you're ready to take your data analysis to the next level, let's talk.