I have 10+ years of experience building end-to-end dashboards, marketing analytics platforms, and data warehouses for organizations ranging from startups to publicly traded enterprises like Wayfair, as well as government organizations such as the Commonwealth of Massachusetts. I have held senior roles such as Head of Data and Enterprise Data Architect, and my background in software engineering allows me to build analytics systems that go far beyond basic dashboards, with clean data pipelines, reliable attribution, and automated reporting.
I can help you consolidate data from multiple platforms (ad networks, analytics tools, e-commerce systems, CRMs) into a single, reliable source of truth. Whether you need cross-channel attribution, blended ROAS and CAC calculations, white-labeled client reporting, or a scalable data warehouse foundation, I can build and maintain the infrastructure that makes clean reporting automatic instead of a weekly time sink.
Here, you can check out a few of my case studies:
I helped Wayfair's Marketing Engineering team develop a comprehensive cross-channel attribution model that unified data from paid search, display, email, social media, and content marketing. The project involved implementing server-side tracking, building ML-powered attribution models, and creating dashboards that visualized the complete customer journey. The result was a 16% increase in ROAS and multiple 8-figures in additional revenue through optimized ad spend and improved customer targeting.
I helped Kum&Go, a retail company with 430 stores and nearly 500K loyalty subscribers, implement RFM segmentation using machine learning. The project involved collecting and normalizing customer data, building K-means clustering models, and creating actionable customer segments for targeted marketing campaigns. The results included an 18% increase in email open rates and click-through rates, along with a 16% increase in customer lifetime value.
I also support marketing agencies with white-labeled dashboard solutions that pull live data from their clients' ad accounts, eliminating the manual spreadsheet exports and screenshot reports that consume hours every week. My approach saves their respective teams 5-10 hours every week on reporting, and ensures the numbers are always consistent and trustworthy.
I can extract and normalize data from virtually any source, including ad platforms, e-commerce systems, email marketing tools, CRMs and more. When it comes to building dashboards, I have extensive experience with the following technologies:
Analytics and CRM: GA4, HubSpot, Klaviyo, Salesforce, ActiveCampaign
Data Warehouses: BigQuery, Snowflake, Amazon Redshift, PostgreSQL, ClickHouse
Data Visualization: Power BI, Looker Studio, Tableau, Data Studio, Metabase, Superset
Thanks for taking the time to read this. If you think we might be a good fit, feel free to send me a message here on Upwork. Looking forward to connecting with you!
Dashboard
Data Analysis
Data Visualization
Tableau
Google Analytics
Analytics
Marketing Analytics
Analytics Dashboard
Microsoft Power BI
Microsoft Excel
Data Analysis Consultation
Business Intelligence
Data Analysis Expressions
Looker Studio
Data Analytics
Anastasia D.
Worcester, Massachusetts
$50/hr
5.0
6 jobs
As someone with a keen eye for details and a passion for data, I thrive on turning data patterns into business solutions. I am eager for the opportunity to bring my unique blend of technical skills to your team.
https:public.tableau.com/profile/anastasia3878#!/
Data Analysis
Data Visualization
Tableau
SQL
Alteryx, Inc.
pandas
Nataliia M.
Westborough, Massachusetts
$115/hr
5.0
3 jobs
Helping businesses unlock growth with Data Analytics, BI Solutions & Training
I’m a Director of Business Intelligence and founder of DataProsHub, with 10+ years of experience delivering end-to-end data solutions for fast-growing companies and startups. My expertise spans both hands-on technical execution and strategic consulting - helping clients transform raw data into clear insights, compelling dashboards, and actionable business strategies.
What I Do:
Build scalable data architectures (SQL, Postgres, dbt, cloud data pipelines)
Design interactive dashboards & reports (Power BI and Tableau)
Conduct churn, revenue, and marketing funnel analysis to identify growth opportunities
Translate business requirements into data models, KPIs, and reporting frameworks
Run data workshops & training for teams on:
- Data Visualization (Power BI, Tableau)
- Analytics for Beginners (Excel)
- SQL (Beginner to Advanced)
- Data Storytelling
- Generative AI & Prompt Engineering
What Sets Me Apart:
Certified Professional: Tableau Desktop Certified Associate + Digital Marketing Certified
Educator & Coach: Experienced in teaching data analytics courses to professionals, startups, and university students
Trusted by Leaders: Currently lead BI at a cybersecurity firm, reporting directly to C-level executives and investors
Storytelling Approach: I don’t just show charts - I create narratives that drive decisions
Who I Work With
- Startups that need fast, reliable BI setup (without hiring a full in-house team)
- Small & mid-sized businesses looking for data-driven decision-making
- Companies needing data coaching or upskilling programs for their teams
If you’re ready to turn your data into a competitive advantage, let’s connect.
Data Visualization
Tableau
SQL
Master Data Management
Predictive Analytics
Alteryx, Inc.
Machine Learning
ETL
Digital Marketing
Facebook Ads Manager
Facebook Advertising
Mishka A.
Cambridge, Massachusetts
$30/hr
4.9
3 jobs
𝙒𝙞𝙡𝙡 𝙥𝙧𝙤𝙫𝙞𝙙𝙚 𝙃𝙞𝙜𝙝 𝙌𝙪𝙖𝙡𝙞𝙩𝙮 𝙎𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨 𝙬𝙞𝙩𝙝 𝙖 𝙁𝙖𝙨𝙩 𝙏𝙪𝙧𝙣 𝘼𝙧𝙤𝙪𝙣𝙙
🏆 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚:
✅ Bachelors of Science in Statistics & Math from a Top 30 US University
✅ 5+ years Data Analysis and Visualization experience
✅ Google Sheets, SQL and Dashboarding Expert
🏆 𝙎𝙠𝙞𝙡𝙡𝙨:
✅ Languages: SQL, Python, R, Excel
✅ Visualizations: Tableau, PowerBI, Google Analytics, Google Sheets
✅ Data Entry, Data Cleaning, Data Visualization
✅ Predictive Modeling
✅ Data Extraction & Web Scraping
✅ Responsive Communicator, Self Starter
🏆 𝙍𝙚𝙫𝙞𝙚𝙬𝙨:
“Mishka helped free up ~10% of our Small Businesses time and money by consistently providing analytical insights that drove our business forward. She is reliable, a strong communicator and a fast learner. We will definitely be working with her again” - Client of several months
“Mishka is one of the hardest working employees I have ever had the pleasure of working with. She consistently and proactively goes above and beyond her workload because she holds herself to such high standards. She is naturally drawn to analysis work and thrives off making sense of complicated data. I have sifted through hundreds of candidates and interviews in my career and I can confirm she is one of those rare finds that tech enabled companies are looking for.” - Mishka’s Direct Manager of 3+ years
Dashboard
Data Analysis
Data Visualization
SQL
Data Entry
Microsoft Excel
Data Cleaning
Data Collection
Automation
Google Sheets
Web Scraping
Peter S.
Somerville, Massachusetts
$60/hr
5.0
2 jobs
If you have a problem and cant find a solution, the answer might be hidden away in the data you already have available.
With python and tableau, I have the tools to make data make sense, and to provide the insights you need to make the critical choices you face every day.
Everyone deserves data that makes sense, and to get every drop of value from each row.
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