Hire the Best The Pixel Farm PFTrack Specialists
in the United Kingdom

• 20 years’ experience in digital analytics in both implementation (requirements gathering, tagging, tech spec docs, testing, data QA) and as an end-user (analysis, insights, reporting, dashboarding) • Highly experienced in usage of tag management tools including Google Tag Manager, Adobe DTM, Abobe Launch, Tealium, BrightTag/Signal • Expertise in major tools including Google Analytics/GA4, Google Data Studio, BigQuery, Adobe Analytics, Webtrends, Comscore, Klaviyo, Monetate, Ampitude • Comprehensive knowledge of Javascript, HTML, CSS, jQuery, SQL • Worked across multiple sectors agency-side & client side (Automotive | Media | Publishing | Fashion | eCommerce | Travel | Retail | Health/Pharma | Telecoms | Utilities | Sport | Events | Financial Services) • Past work includes: Dr Martens, The Jockey Club, Premier Inn, Arena Racing Co, BP, HeyCar, Brewdog, Beano Studios, Lexus, Disney, CNN, Mail Online, Daily Mirror, Equifax, Warner Music, Rolls Royce UK, Post Office, VISA, Ford, Audi, National Express

⭐ 100% Job Success | Ex-Frasers Group, Belstaff & AXA. I find and fix the tracking problems costing ecommerce brands money: broken GA4 data, missing conversions, attribution gaps. And I document everything so it stays fixed. Hi, I'm Matt 👋 For 10+ years I've built and repaired analytics for brands you know: Now, through my agency Oneiro Digital, I do the same for ecommerce and DTC brands on Upwork. Usually faster than the big agencies, and always personally. WHAT CLIENTS HIRE ME FOR 🔧 GA4 & GTM (client + server-side) ✔ Full GA4 implementations, migrations & audits ✔ Server-side tagging (Stape, GTM SS) for cookie resilience & better attribution ✔ Enhanced ecommerce tracking for Shopify (incl. headless), WooCommerce, Magento, nopCommerce ✔ Debugging "impossible" data discrepancies (my speciality, see my reviews) ✔ Meta CAPI, Google Ads conversion tracking, affiliate tags (Rakuten etc.) 🔒 Privacy & Consent ✔ Consent Mode v2 implementation & repair ✔ Cookie banner integration (OneTrust, Cookiebot, Amasty & more) ✔ GDPR-aware tracking architecture for UK/EU brands 📊 Reporting & Insight ✔ BigQuery exports, schema audits & SQL analysis ✔ Looker Studio dashboards your team will actually use ✔ CRO & experimentation support (Optimizely, AB Tasty, Dynamic Yield) ✔ CDP work (Segment) WHAT WORKING WITH ME IS LIKE 💬 "He went above and beyond to get everything fixed... professional, highly skilled." (B2B SaaS client) 💬 "Very responsive and always shows a genuine willingness to help. Tasks completed quickly and efficiently." (Shopify attribution client) 💬 "Very skilled, very fast, excellent communicator. Highly recommend!" (GA4 reporting client) I'm UK-based (GMT), typically reply within a couple of hours, and I'm happy to start with a quick audit or a single fix so you can see how I work before committing to anything bigger. 📩 If your data doesn't add up, message me. Tell me what's broken and I'll tell you honestly whether it's a 1-hour fix or a bigger job.

🚨 🎯 𝗚𝗔𝟰 & 𝗚𝗧𝗠 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗽𝗿𝗼𝗳𝗶𝘁, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀! 📈 💰 Hey, Upwork community! With a rich background spanning over a decade in analytics and digital marketing, I've transitioned from working with leading agencies and high-profile online businesses to offering specialised freelance services. My Services: ✅ Google Tag Manager & Google Analytics 4 Setup I specialise in setting up Google Tag Manager and Google Analytics 4 GA4, ensuring your tracking is robust, accurate, and fully leverages the latest features. From basic page tracking to complex event tracking, I’ve got you covered. ✅ Data & Marketing Analytics Dive deep into your data to understand your audience, measure campaign effectiveness, and uncover insights that drive strategic decisions. ✅ Pixel Setup & Optimisation Whether it’s Google, Facebook, or other tracking pixels, I ensure they are correctly implemented and optimised for accurate data collection and retargeting capabilities. ✅ Tracking Goals & Google Analytics Ecommerce Purchase Tracking I set up precise goal tracking to monitor conversions, leads, and eCommerce transactions, providing clear insights into customer behavior and campaign effectiveness. ✅ Web Analytics Gain a holistic view of your website’s performance. I analyse traffic, user behavior, and conversion data to identify opportunities for improvement and growth. ✅ Facebook Pixel Setup & Optimisation Maximise your Facebook advertising efforts with expert setup and optimization of your Facebook Pixel, enabling advanced tracking, custom audience creation, and ad performance enhancement. ✅ Tracking Tags Installation Ensure all your tracking needs are met with professional installation of various tracking tags, enabling a comprehensive understanding of user interactions across your digital platforms. ✅ Looker Studio Reporting Transform your data into visually compelling and actionable reports using Looker Studio. I create custom dashboards that provide real-time insights, making complex data easy to understand and act upon. From high-level overviews to detailed drill-downs, I ensure your reports are tailored to your specific needs and objectives. Specialised GA4 and Google Tag Manager Services: • Server Side Tracking using Stape • Cookie Banner & Consent Mode Setup (CookieBot) • Ecommerce Events & Data Layers • Shopify & Elevar Setup • Ecommerce Funnels • Form Tracking & Form Funnels • Conversion Tracking • Enhanced Conversion Tracking • Pixel Setup & Event Tracking (Facebook, TikTok, etc.) • iFrame Tracking • Cross-Domain Tracking • Schema & Channel Grouping • Custom GA4 Reports • Customised Tracking Using JavaScript and HTML knowledge E-commerce Analytics Expertise: 📊 Profit & Loss Statements (PnL) Read and understand PnL in detail. Get benchmarks, discuss findings with C-level executives and finance teams, and drive actions for different teams. 📊 Ecommerce KPIs Calculate and understand important eCommerce KPIs; from customer acquisition to retention, website metrics, contribution margins, and profitability. 📊 Cohort Analysis & CLV Learn how to read and calculate cohorts, customer lifetime value (CLV), understand if you are first-order profitable, and calculate break-even points. 📊 Forecasting & Planning Write financial projections and forecast revenue and profitability with high accuracy, even over long-term periods. Why Partner with Me? ☑️ Transparent Communication I believe in honest and open communication, providing you with clear insights and realistic expectations. ☑️ Dedication to Quality Every project is an opportunity for me to deliver excellence, going above and beyond to ensure your satisfaction and success. ☑️ Results-Driven My approach is tailored to achieving your specific goals, with a relentless focus on driving meaningful results for your business. Ready to unlock the full potential of your digital presence with data-driven insights and strategies? Let’s connect! I’m eager to learn about your business and discuss how we can achieve your goals together.

I am an IT professional with a strong background in retail, e-commerce, web development and expert in Digital Marketing Technical solutions. I am a tracking and Analytics nerd. I became expert with full understanding of Google Tag Manager and similar tools. Fully competent with Looker Studio and other reporting platforms. I have full expertise with any CMS - Specially WordPress, Shopify(conversion tracking and pixels), Woocomercer to mention a few. I have more than 16 years of experience with Google Marketing tools, certified in Digital Marketing, Google Analytics, Google Shopping and Google Tag Manager. Certified expert setting up OneTrust Cookie consent banner, CookieBot and anything related to cookie consent banners and Google Consent v2(GDPR). I am a Server-Side tracking expert with good understanding and experience of Stape and TAGGRS. I can perform and Social conversion tracking with Google Tag Manager (GTM) such as Facebook Conversion Tracking, Facebook Server-Side tracking. Google Ads Conversion Tracking, LinkedIn(client and CAPI), Pinterest, Instagram, etc I have performed several data consolidation solutions and I am an expert in data visualization using Tableau, Looker Studio and integration with Big Query. I also have full domain of Excel(Macros and reporting, VBA) As developer, I also build custom tools that will help my clients to keep performance tracking of their business with integrated reporting tools and APIs. Specialist in analysis and design of enterprise solutions using information technologies. Intensive training and experience in e-commerce and IT project management.

Hi there! I’m Nitesh 👋 If you've already tried other freelancers and agencies and you just want your tracking and technical marketing issues resolved once and for all, you've come to the right place. For the last 9+ years I’ve specialised in technical marketing, data engineering and measurement architecture. I’ve worked with brands like NET-A-PORTER, Flo, M&S, Incubeta, ITV, Ramp, MoonPay, and 90+ other businesses, helping them fix tracking issues, optimise marketing campaigns with data & implement trustworthy reporting. In my previous life, I founded and scaled my own e-commerce business to 35 employees across 18 countries, so I understand the commercial reality behind the data - revenue, CAC, ROAS, margin, funnel leaks, operational chaos - all of it. My work isn’t just about implementation, it’s about impact. What I do best ----------------- 📊 Tracking & Analytics Setup - GA4, GTM, Custom DataLayers Clean measurement architecture so you can trust your analytics and improve marketing campaigns - not guess around missing data. This includes consent management integrations (cookie banners) and Google's advanced consent mode. 🔁 Pixel & Conversion Tracking for Ad Performance - Meta, Google, TikTok, Pinterest & more Implementing pixels, server-side tracking, CAPI + enhanced conversions to improve optimisation efficiency and reduce wasted spend. 📱 Mobile App Analytics & Attribution - AppsFlyer, Adjust, Firebase End-to-end mobile measurement: SDK setup, in-app events, revenue tracking, SKAN support & attribution mapping across iOS/Android. 🏗 Data Modelling & Transformation for BI - BigQuery + Dataform/DBT Building centralised data pipelines with robust modelling, cleaned tables and business-ready datasets for reporting, dashboards and faster decision-making. Tools & Platforms I work with daily ---------------------- - Google Tag Manager (client & server-side), GA4, Consent Mode & Cookie Compliance - CDPs - Segment / Rudderstack - Product - Mixpanel, Amplitude - Pixels - Meta Pixel + CAPI, TikTok Pixel + Events API, Pinterest, Twitter etc - Google Ads (Conversions, Remarketing, Enhanced Conversions) - BI & Reporting - BigQuery, Big Lake, DBT, Dataform, Looker, Metabase & more - Infra - Google Cloud (Cloud Run, Functions, Load Balancers, Terraform, Git) I've worked with nearly 100 clients - naturally, you learn to adapt and upskill across different stacks. If you’re looking for someone who can get your tracking right, boost signal quality for your campaigns, or unify your data for clearer reporting - I’d love to chat. Drop me a line, I'd be happy to help!