We are looking for a content strategist for our company. The responsibilities would be:
-Analyze marketing data to generate, report, and clearly communicate insights to senior management and internal stakeholders, which will help improve the effectiveness of our content marketing and marketing automation efforts.
-Perform sophisticated quantitative and qualitative analyses, as well as advanced modeling, to translate data into actionable insights that will help influence overall content marketing strategy and decision-making.
-Operate seamlessly between being a business-savvy internal consultant and a highly technical business intelligence analyst.
- Develop business intelligence, data warehousing, and reporting solutions to share key customer insights, campaign effectiveness, and business impact with stakeholders at scale.
-Own the overall reporting, analysis, and key metrics for our marketing automation system and global marketing campaigns, and provide input to marketing automation processes that are critical to the delivery of accurate metrics.
Please describe how you are going to approach with this position.