Our website provides peace of mind for consumers by offering informative and helpful reviews on a variety of in-demand safety products. The in-home medical alert and id theft protection businesses are some of the fastest growing industries and consumers want to know the facts before they buy. Our web site provides valuable reviews and critical information to help consumers make wise purchases. We wish to expand our site’s online presence and improve visibility in the search engines, Google specifically.
What we are seeking
A SEO specialty firm (or individual) to help improve the online presence of our website. Ideally, a monthly holistic search engine optimization consulting for the website. The specific needs are outlined below:
SearchEngineOptimization (SEO) Consulting
A holistic Search Engine Optimization and Online Marketing Consulting Package that is built for flexibility and is results oriented. A program that caters to our site’s changing needs and is designed to take our online marketing to the next level.
Below are some details on the individual components of the SEO Consulting program we want:
Search Engine Optimization Strategy and Consulting:
You should understand the importance of strategic planning when it comes to search engine marketing. As a part of our extended team, you will advise and consult on all matters related to search. You need to understand the ways the search engines interpret our website, what rules they use to deem a page relevant to a specific search query, and the technological limitations of the major search engines. We need a company that stays up to date on the evolving search engine landscape, and use that knowledge to tune our site’s pages for better search engine performance for the long term.
Your methodology should focus on reviewing our site architecture and site technology for issues that might impede search engine spiders from properly crawling our site, and then you will optimize the HTML code to ensure your web pages can be understood by search engines. As part of the optimization process, you need to combine keyword analysis so our pages reflect realistic terms people actually use on search engines. The result being our site and content will resonate with searchers thus improving traffic and social sharing.
By optimizing the site, you will not only improve performance in the search results, but also improve the quality of our site traffic. By developing effective titles and descriptions that speak to the searcher, visitors will enjoy a more positive user experience and increased click throughs from search engines because the pages will better satisfy user intent.
Your tactics should not be short term artificial tricks that run the risk of getting our site banned from the search engines for “spamming,” but rather are proven ways to ensure our long term success in the search engines.
Development of Source Code Components (On-Page Optimization):
As part of your on-going consulting, you will need to provide detailed recommendations at the source code level. The recommendations may include meta tags, title tags, image alt tags, content change recommendations, and various other proven tactics to increase rankings.
You must ensure your practices are considered “white hat”, as being punished for bad practices by any of the major search engines is something we will not risk.
We believe keyword research is one of the most important components of a successful SEO strategy. You will need to devote the time and attention necessary to ensure that our SEO is based on a solid keyword foundation.
You will need to use a variety of techniques to develop a keyword strategy for our site. Input from us combined with professional keyword research tools, competitive research, Google Analytics, PPC performance, as well as an arsenal of your in-house knowledge and tools will ensure that keyword information for both high traffic and “long tail” terms can be captured.
Internal Link Structure Recommendations:
Internal links affect how engines travel and evaluate our site. This ultimately affects our search engine ranking. You will need to review our site’s internal linking structure and make recommendations for improvement.
Universal Search Optimization Recommendations:
SEO Best Practices including Structured Data. Your on-going SEO work will ensure our site is following the latest best practices and taking advantage of important new elements of SEO.
Your search engine optimization should cover a number of topics related to online marketing. During the course of the engagement, you will need to provide:
a. On-page optimization recommendation documents addressing specific SEO implementation details
b. Keyword Research Analysis & Recommendations
c. SEM Industry developments & changes
d. Conversion & Usability Enhancement Recommendations
e. Universal Search recommendations
Budget: Approx $1,000 / month