We want to improve our search engine positions relative to our competitors' pages. In many instances our e-commerce pages contain more choice and stronger content than the competitor's pages though we are smaller.
The successful freelancer will be up to date with current Google preferences and trends. They will be familiar with site SEO analysis and tools for analysing site/page authority, trust, back links, etc. They will be able to identify and focus on key areas of work to improve our ranking.
The freelancer should to be able to communicate their work in clear written and spoken English. They will also be able to justify the work which they are recommending and should be able to carry it out cost effectively.
In order to find a suitable freelancer, we will consider applicants initially from their profile, experience and price. We will then invite potential applicants to review a single webpage and search phrase on our site and explain their recommended improvements.
The successful freelancer will understand why our page ranks as it does, amongst our competitors for a particular search, and be able to suggest appropriate action for improvement.
Further work on the remainder of the site is likely to be available for the successful freelancer.
Advise a rate + hours or job price for one page, one phrase. Ongoing rate to be negotiated.