Build an excel model / financial plan for a SAAS start up.
Need the spreadsheet to look good, as well as actually work.
We can provide the numbers but we need a whizz to bring it all together into a workable model. Needs to be dynamic, so that we can play with the customer uptake figures etc.
Help desk/support costs
Sales and marketing costs (SEO, Social, PPC, email and direct mail)
General & Admin costs - (rent, utilities, T&E, comms, recruitment, legal, software, subscriptions)
Balance sheet items - CAPEX
Need an understanding of how a SAAS subscription model works,
- bookings (new customers, ACV, ACL, ARPA,...etc)
- MRR (New MTT, Churned MRR, Expansion MRR, etc, ARR...)
- Churn metrics (% customer churn, %MRR churn, %MRR expansion)
- Unit economics (LTV, CAC, LTV to CAC, months to recover CAC)
- Funnel Metrics (visitors to site, conversions of visitors to trials, trials in progress, conversion of trials...