I will be giving a speech on travel psychology.
I do not need the speech written out, however, I need some facts and figures that would be appealing to business owners of small travel companies, laid out in bullet points (but not a power point.)
I'm looking for at least 20 surprising facts. One of my friends who is a marketer uses "Shocking Broca" as a way to get people's attention. I'd like to be able to come up with a similar concept based on this research.
I'm open to a range of helpful facts, but here are some ideas to get started.
What brain chemical is activated when wowed?
What are the differences, psychologically speaking between Tourists- those seeking items to see, do, and check off their list, Travelers (those seeking an authentic, local experience) and Get Awayers- those looking to escape life back home?
What part of the brain is active while searching out a holiday?
What part of the brain is active after the holiday has been booked, but is in waiting...