ConAgra Foods is a consumer packaged goods food company based out of Chicago, Illinois. In January 2013, ConAgra Foods acquired Ralcorp, a large, private-brands food manufacturer . ConAgra hoped to integrate the company and create a strong presence in both Branded and Non-branded foods. Over the course of the next two years, ConAgra had numerous issues which spanned systems integration, supplier coordination, and employee education and retention. Ultimately, after buying Ralcorp for ~$5 Billion, ConAgra sold Ralcorp in late 2015 for ~$2.7 Billion . The reasons for this failure are numerous, but we would like to focus on what happened at ConAgra and how other companies in the past have used digital solutions to improve outcomes of mergers and acquisitions.
We seek an executable digital technology plan to facilitate before and after M&A, which helps the target companies integrate into the mother company, in order to improve the chance of the success in M&A.
QUESTIONS TO BE ANSWERED
We seek solutions in the below work areas:
1) How have firms used enterprise 2.0, social media, and the human cloud to educate on systems and norms at the two companies internally following mergers & acquisitions?
2) How have firms used enterprise 2.0, social media, and the human cloud to internally share learnings from prior acquisitions?
1) How have firms used enterprise 2.0, social media, and the human cloud to educate and improve performance of their external partners (suppliers, customers, etc) following mergers & acquisitions?
8 Powerpoint Slides: Slide 1 – Context, Slides 2 through 7 – Show 2 cases for each area (4 Internal Solutions + 2 External Solutions = 6 total) where digital collaboration technologies have been used to tackle M&A integration problems at other organizations. These cases are not restricted to any particular industry. Slide 8 – Recommendation for companies based on examples of how the strategy may be implemented in the future