How To Use Jasper for Customer Service
Uncover the potential of Jasper in customer service. Explore workflow automation and personalized interactions to elevate customer satisfaction.

When it comes to forging and maintaining long-term relationships with clients, excellent customer service is key. Regardless of your business size, you should be ready to provide fast responses and help customers with a variety of issues to cultivate brand loyalty. But customer service can be time-consuming, especially if you have limited staff.
Jasper, an artificial intelligence (AI) writing assistant, can help with customer service through AI-generated content. Its machine learning algorithms—trained on vast amounts of data—can help produce different types of content, including knowledge base articles, answers to FAQ, and even dynamic email templates.
Integrating AI-powered solutions like Jasper into your customer service operations can lead to faster responses, improved customer satisfaction rates, enhanced scalability, and lower costs. In this step-by-step tutorial, we’ll help you discover how Jasper can transform your customer service.
Table of contents:
- Understanding Jasper
- Benefits of using AI for customer service
- Practical use cases
- Best practices for using Jasper
Understanding Jasper
Jasper is a generative AI tool trained using large data sets to produce content for blog posts, ad copy, emails, social media posts, and articles. When you scratch below the surface, you’ll find machine learning algorithms, deep learning models, neural networks, and natural language processing (NLP) technology working together to contribute to Jasper’s abilities.
NLP makes it possible for computer systems to process and interpret natural language. When you enter a prompt into Jasper, it analyzes your request. The AI writing assistant then uses neural networks and statistical analysis to compare your request against the patterns it learned during its training and generate relevant and coherent responses.
Jasper differs from other AI platforms mainly because it focuses on content creation. Whether you’re looking to create social media ads or write articles, Jasper can help. You can also add your brand’s tone of voice and style to facilitate brand consistency across sales channels and media platforms.
Jasper features premade templates for different use cases, saving time. Its integration with Surfer SEO also enables you to create rankable content curated to increase your online visibility.
Jasper’s partnership with OpenAI gives it access to advanced large language models (LLMs) like GPT-4. Additionally, it uses Google, Anthropic, and an in-house model. Jasper Chat—an AI chatbot that’s easily accessible on the dashboard—is one way to interact with Jasper’s capabilities.
Benefits of using AI for customer service
Using Jasper can lead to numerous benefits in your customer service operations, including:
- Real-time responses. While Jasper can’t communicate directly with customers, it can help you generate suitable replies and comments in real time, helping to reduce wait times. Jasper also allows you to add information to its knowledge base, which it can use to provide answers relating to FAQ, product manuals, and troubleshooting guides.
- Cost savings. With its advanced algorithms, Jasper can automate repetitive and time-consuming tasks. This also leads to reduced manual labor when handling routine customer inquiries.
- Improved customer satisfaction and loyalty. With clear and detailed prompts, Jasper can provide accurate and relevant responses that are tailored to your audience. This content can lead to improved customer satisfaction and more personalized interactions, fostering brand loyalty.
- Scalability. Jasper operates in a cloud environment that can grow with your business, adapting to increased customer service demands. However, AI content must still be edited and fact-checked to ensure it conveys the intended message and fits the use case.
Practical use cases
From creating responses for support emails to developing FAQ content, we explain how Jasper can help streamline your customer service workflow.
Automating support emails
Jasper is primarily an AI writing tool, so it can help automate the generation of response emails to common customer inquiries. This reduces the workload on customer service representatives and facilitates timely responses. However, to get the most relevant responses, you’ll need to use detailed prompts to allow Jasper to interpret your command as accurately as possible.
To illustrate, let’s assume you run an e-commerce store. Recently, a customer sent an email explaining they hadn’t received their shipment. We show how Jasper can help create suitable responses.
First, you’ll need to write a prompt highlighting the customer’s email and explaining what Jasper should do. Provide context to get a more accurate and relevant response.
In this case, we used the prompt, “We manage an e-commerce store selling shoes, and our main target customers are college students. We recently received an email from one customer explaining that their shipment wasn’t delivered. Help us craft a suitable response to this email.” Below is Jasper’s response:
In a developing situation, the customer sent an email back requesting a change in the order particulars. We used the prompt, “Our customer whose shipment of shoes hasn’t been dispatched yet is requesting a change in the order details. Could you write an email guiding the customer on how to modify items in their cart?”
The scripted responses generated by Jasper helped us address customer queries while maintaining a friendly and brand-consistent tone.
Streamlining content creation
Jasper can assist with the generation of both short- and long-form content for customer education. It can also play a role in creating detailed support documentation.
With its underlying AI models and NLP, Jasper can take basic inputs and expand them into content that appeals to the target audience and helps address customers’ concerns and inquiries.
To illustrate, we used the Jasper blog template to generate an article on why good shoes can help athletes perform well in their respective fields. In this case, we became an online store dealing mainly with sportswear.
Here’s what Jasper generated:
Developing comprehensive FAQ sections
Jasper’s capabilities to process and interpret text with a high level of accuracy can be used to develop comprehensive FAQ sections. You can submit prompts detailing some of the common issues your customers experience, and Jasper can help find routine customer inquiries in your line of business.
Jasper can then assist in generating precise and clear answers that enrich the FAQ section, making it a valuable resource for those seeking self-service solutions. To demonstrate, we used Jasper’s FAQ template to generate answers to common questions that customers may ask relating to our touring business.
Here’s a brief overview of the FAQ Jasper generated automatically:
Responding to social media comments
With billions of monthly active users, social media platforms like Facebook, X, Instagram, and LinkedIn are prime avenues for marketing. But you can also use these social channels to provide customer service, including engaging and addressing customer issues in real time.
While Jasper doesn’t directly integrate with social media platforms to reply to users automatically, it can help you draft appropriate responses to various comments. It features a Chrome browser extension that customer success managers can use to generate content and reply to comments on social media platforms like Facebook.
Clicking the Install Chrome Extension button should direct you to the Chrome web store, where you can integrate the plugin into your browser.
The installation should start and complete automatically. If you go to a platform like X, you should be able to use Jasper to draft responses and posts.
Here’s Jasper ready to help you reply to a customer comment on Facebook.
Jasper can help you maintain an active and responsive social media presence, which is crucial for customer satisfaction and a strong brand image.
Just remember that Jasper is a writing assistant that can speed up these routine tasks—but Jasper is not infallible. The text it generates should be reviewed and edited for accuracy, style, and tone, by someone who knows your brand.
Enhancing brand voice consistency
Maintaining a consistent brand voice across multiple customer interactions establishes your business as credible and trustworthy. It also improves brand recognition and can allow customers to associate your brand with positive experiences. Plus, a consistent brand voice ensures customers get the same level of experience regardless of their interaction points.
Jasper can be adjusted to reflect your brand’s voice and tone. Whether you prefer to communicate with a professional, conversational, serious, or cheerful tone, you can set your preferred tone directly in Jasper.
To do this, click on Brand voice in your dashboard, and Jasper will guide you through the process of adding your voice and tone.
Once you’ve set a voice and tone, Jasper will automatically apply it to generated content. This contributes to a cohesive customer experience and reflects positively on your brand’s image.
Best practices for using Jasper
Jasper offers a variety of features that can help transform your workflow. We provide some tips to help you use Jasper AI effectively in your customer service operations.
- Maintain a consistent brand voice. Using a consistent brand voice across various communication platforms can boost your brand recognition. To ensure there’s consistency in your communication, use Jasper’s Voice and Tone functionality to set a preferred tone and style.
- Create engaging and relevant content. Drafting appealing content that resonates with your audience can be challenging due to lack of time and even the dreaded writer’s block. Jasper can act as a source of inspiration, helping you create engaging and relevant content to improve customer interactions.
- Monitor and improve performance. Jasper can spit out unsatisfactory and even inaccurate information from time to time. Try modifying your prompts to generate new outputs to see how it performs. You can also generate multiple content variants and perform A/B testing to determine which is best for your use case.
- Ensure data privacy and compliance. AI models like GPT-4 can collect information and use it for training purposes. While working with Jasper, adhere to data privacy regulations to avoid compromising sensitive and confidential information. Keep your customer’s sensitive data off the AI workflow, and be transparent about your use of AI.
- Set clear expectations for customers. When using an AI-powered service like Jasper, the output can be unpredictable. Communicate to customers how you’re using AI in your operations and what they can expect from it.
- Maintain a human touch. Jasper can produce content fast. But you’ll still need to edit and fact-check to ensure it’s relevant and accurate. Whenever Jasper generates content, it gives you an option to edit the outputs or use them as they are. Integrating human interaction in this step can lead to a well-rounded customer service experience.
- Educate customer service teams. Jasper is a relatively new technology built on complex algorithms and other AI intricacies. As a result, some members of your team may not fully understand how to use this tool in their workflows. Consider training your customer service team on the capabilities and limitations of Jasper to help them work effectively alongside this AI tool.
Make the most of Jasper with Upwork
Whether you specialize in manufacturing, e-commerce, travel, hospitality, or supply and distribution, Jasper can help transform your customer service processes. The AI writing assistant can generate high-quality content likely to appeal to your audience.
Jasper is versatile, meaning you can use it for several purposes. For instance, you can use Jasper to draft replies to social media comments, create email content to address customer concerns, and produce detailed FAQs to provide immediate solutions to customers.
However, Jasper still has limitations. Like any AI tool, Jasper can produce inaccurate and biased content. It may also misinterpret prompts, leading to irrelevant content. As a result, you may need a team with experience in artificial intelligence to help you get the most of Jasper. Consider working with customer support representatives on Upwork to help attend to your customers’ specific needs.
If you’re a professional looking for work, Upwork can connect you to various customer support jobs and Jasper-related jobs. Get started today!
Disclosure: Upwork is a Jasper Affiliate and may receive referral payments from Jasper. When using Jasper, you will be subject to Jasper’s Terms of Service and Privacy Policy. As always, independent professionals remain responsible for evaluating the tools offered and determining the fit for their business needs, as well as their compliance with all laws and legal requirements in operating their freelance business.
Upwork is an OpenAI partner, giving OpenAI customers and other businesses direct access to trusted expert independent professionals experienced in working with OpenAI technologies.
Upwork does not control, operate, or sponsor the other tools or services discussed in this article, which are only provided as potential options. Each reader and company should take the time to adequately analyze and determine the tools or services that would best fit their specific needs and situation.