Improve conversions and Inform your strategy with our Conversion Rate Calculator.
Get Insight into what percentage of visitors are completing the action you intend on them doing.
Conversion Rate Calculator
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Our conversion rate calculator helps you to determine what percentage of your site visitors are performing a desired action—buying a product or service, signing up for a newsletter, or enrolling in a webinar.
Enter the number of visitors to your landing page or website and the total number of conversions. The calculator does the math for you
Calculate your average conversion rate over a timeframe, use it to evaluate your A/B testing, or assess your marketing strategies. Conversion rate optimization can help you understand how your site is performing, as well as how close you are to meeting your conversion goals.
Frequently asked questions
A conversion rate is the percentage of your website visitors who take a desired action, like buying a product or signing up for a special offer. Your website conversion rate provides important information about the number of people who are taking that desired action.
A good conversion rate indicates that your marketing efforts, website, and offer are working well together. A poor conversion rate indicates that you are missing out on many potential sales or conversions and that there may be a flaw in your processes.
When you know your conversion rate, you can take steps to optimize it. Conversion rate optimization (CRO) is the process of maximizing your conversions. You might do that by changing your digital marketing, redesigning your landing page, using a new call to action, better targeting your social media posts or pay-per-click (PPC) ads, or even using a special offer to encourage conversions.
The calculator uses the following conversion rate formula:
- Conversion rate = total number of conversions / total number of visitors * 100
Remember that you can calculate a conversion rate across different periods of time. For example, you’re able to measure daily, weekly, monthly, or quarterly conversions. You can use Google Analytics to gather data on the total number of website visitors that occur during that time period.
Depending on your business structure and goals, you can measure conversion rates in many different ways:
- Number of ecommerce site visitors who purchased a product
- Number of new e-newsletter subscribers
- Number of webinar attendees who signed up for a special offer
If you operated your business but haven’t received income yet, you can file your taxes and claim tax deductions for your startup costs.
You can calculate your startup gross burn rate, or the rate at which your business is losing money, by dividing the money in your bank account by your business’ monthly operating expenses.