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Want to know the click through rate (CTR) for your campaigns? Try Upwork’s free online CTR calculator.
Use this free tool to calculate CTR of your marketing campaign.
CTR calculator
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The CTR calculator determines click-through rate, which helps you evaluate your ad performance. Just input the number of clicks and impressions that the ad received over a set period. Then, the CTR calculator helps you quickly identify the CTR of each ad.
Use the calculator to determine your CTR for multiple ads and digital marketing campaigns, or monitor the performance of a single ad campaign over time.
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Frequently asked questions
CTR (also called your click-through rate) identifies the number of clicks an ad received compared to its number of impressions. This metric helps you to understand how well your ad is performing and whether it’s connecting with your target audience.
For example, if your ad is receiving lots of impressions but has a low CTR, that low CTR means that your ad may not have clear messaging or it may not be appealing to your target audience. Alternatively, the low CTR could also mean that your target audience might not be the people who are seeing your ad.
Revisiting how you are targeting your ad can lead to a higher CTR. With a high CTR, more viewers are accessing your landing page and that can lead to a higher conversion rate.
This online CTR calculator uses the following CTR formula:
- CTR = Number of Clicks / Number of Impressions
For the calculator to be accurate, you will need to input the number of user clicks and the number of ad impressions that occur over the same period of time. The resulting average click-through rate identifies how your online ad is performing and can help you to determine which ads need additional optimization.
You can use CTR to evaluate the effectiveness of many different types of ads, including Google Ads and social media ads. You will need to be able to track the views and clicks that each ad receives during a certain period of time.
For example, let’s say that you’re running a Google Ad that received 40,000 impressions and 600 clicks in a one-week period. Your CTR for that ad would be 1.5%. Revising your ad copy, reworking your target search terms, and even changing up the ad design could potentially help increase your CTR.