Merchant Financial Advisory (MFA) LLC

Merchant Financial Advisory LLC is a finance, accounting, and consulting firm led by qualified CPAs and ACCA (UK) professionals with extensive big four experience at PwC (New York & Middle East) and EY (Middle East). Our teams have experience working with Fortune 500 companies, global financial institutions, non-profits, and SMEs across the United States, the Middle East, and South Asia. Our Services Include: - Accounting & Bookkeeping: Complete monthly bookkeeping, bank and account reconciliations, general ledger cleanup, and preparation of IFRS and US GAAP-compliant financial statements. - Financial Planning & Analysis: Budgeting, forecasting, cash flow management, KPI development, and strategic financial modeling to guide informed business decisions. - Audit Support Services: End-to-end assistance in preparing for financial statement audits, including audit readiness, PBC preparation, internal control documentation, and liaison with auditors. - Regulatory Compliance & Controls: PCAOB, SOX, and SEC compliance support, internal controls implementation, and risk assessments. - Management Consulting: Business process reviews, operational efficiency improvement, performance metrics, and strategic planning. - Reporting & BI Solutions: Creation of dynamic Excel and Power BI dashboards, financial data analysis, consolidation reporting, and management reporting packages. At MFA, we combine big four quality standards with a practical, results-driven approach, delivering clear, accurate, and actionable solutions tailored to each client’s needs, no matter their size or industry.