Highlight

Highlight is a UK-based, AI-native studio run by people who've sat in the seats that matter business growth and engineering. That means strategy and build don't get lost in handoff: the person who decides the positioning works with the person who ships the code. No briefing lag, no "that's not what we meant," no blame when it doesn't convert. What we do: [1] Marketing & Growth - B2B SaaS positioning and messaging, product marketing, ICP and buyer personas, early-stage/pre-PMF and go-to-market strategy, growth diagnostics, market expansion, UK/EU market entry. Demand and lead generation, full-funnel setup, founder-led content, SEO and AEO/GEO (AI-search visibility), paid media, landing-page and conversion copywriting, competitive research, marketing audits - strategy and execution. [2] Engineering & Product - Shopify Plus & Hydrogen. React, Next.js, Remix, TypeScript. E-commerce, web apps, CMS integrations, performance. [3] AI Tools & Custom Builds - custom AI tools, lightweight SaaS, websites, AI integrated into your existing stack, automation. 📍 UK · Remote-first · EU, the US & Asia