WordFunnel

I build profitable, measurable marketing systems, not “campaigns.” I’m Sean, Founder of WordFunnel and former Director of Paid Search at Fat Earth Media, where I built the paid search division from zero and helped lift client retention by 50% through better strategy, execution, and reporting. Over the last 10+ years, I’ve managed multi-million-dollar budgets across Google, Meta, and Microsoft Ads, and I’ve led growth across acquisition, CRO, and retention. My edge is that I blend performance marketing with real analytics and automation (SQL, Python, GA4, BigQuery, Looker Studio, Tableau, Power BI), so decisions are based on evidence, not guesswork. What I help you do: ✔ Scale profitably: cleaner account structure, tighter targeting, better creative testing, smarter budget allocation ✔ Fix tracking and attribution: GA4, GTM, conversion hygiene, call tracking, server-side considerations (when needed) ✔ Increase conversion rate: landing page audits, funnel diagnostics, A/B testing plans, offer and messaging alignment ✔ Build visibility and trust: SEO growth frameworks, reputation and review pipelines, lifecycle improvements ✔ Stop wasting time: automated reporting, dashboards, QA systems, repeatable optimization workflows I’m a full-funnel growth operator. We can engage on a single project (audit, tracking, SEO) or I can build the whole revenue system end-to-end. Best fit: B2B services or ecommerce teams doing $1M+ who want measurable growth, clean tracking, and automation that reduces manual work. Message me with your site, your primary KPI, and your current monthly ad spend, and I’ll suggest the fastest path to improvement.