Testitec Agency

You're already paying for the traffic. The question is why so little of it turns into revenue. At current CPMs, a store converting at 1.4% instead of 2.1% isn't losing a percentage point — it's losing roughly a third of every ad dollar before anyone reaches checkout. That loss almost never happens in the ad account. It happens in the ninety seconds after someone lands on the store. We find where those ninety seconds break, and we fix the break that's costing the most. WHAT WE DO Shopify and Shopify Plus conversion rate optimization for DTC brands: diagnosing why visitors hesitate, ranking fixes by revenue impact, and shipping them so the result lands in your dashboard rather than a deck. 4 years across 30 stores — fashion, beauty, skincare, supplements, wellness, jewelry, home decor, fitness, electronics. Client work is under confidentiality, so the results below are anonymized by brand, not by detail. SELECTED RESULTS Fashion brand, ~$8,000/mo on Meta. Funnel data and recordings pointed to [the friction]. Rebuilt product pages, paid landing pages, mobile, checkout. Revenue up 37% in 45 days, Mobile PDP and checkout rebuild. Mobile conversions up 62% over 1 month from. Desktop was already at 60% — that gap is what pointed us at mobile. HOW WE DIAGNOSE → Funnel drop-off in GA4 and Shopify Analytics — where sessions die between collection, PDP, cart and checkout, and what each step costs at your AOV. → Behavioural evidence in Hotjar and Microsoft Clarity—rage clicks, dead zones, scroll depth, the exact point attention breaks. → Segment splits by device and traffic source. Most "store-wide conversion problems" are a mobile or paid-landing-page problem in disguise. → Ad-to-page message match. On accounts spending seriously, this is where we find the largest single leak more often than anywhere else. Findings get ranked by revenue impact against effort, so the most expensive leak closes first — not the easiest one. WHAT WE FIX Product pages · paid landing pages · mobile UX · cart and checkout friction · offers, bundles, AOV · speed and Core Web Vitals · trust and social proof · A/B testing · Klaviyo recovery flows WHY THIS ISN'T A REDESIGN SERVICE A redesign changes fifty things at once, so when the number moves nobody knows what moved it — and if it moves down, there's nothing to roll back. We work in isolated, reversible changes, each tied to a hypothesis about why a specific segment isn't buying. Every test teaches you something, including the ones that lose. FIT DTC brands on real paid traffic, Shopify Plus stores, and agencies needing white-label CRO capacity. Poor fit under ~2,000 sessions/month — the data can't support reliable conclusions, and we'd rather say so than sell you noise. Tools: Shopify Plus, Liquid, GA4, GTM, Hotjar, Clarity, Klaviyo Send us the store URL and one line on what you think the problem is. We'll come back with the three things we'd investigate first and why we'd start there.