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A well-designed website is must for any brand that wants to stand out. When it comes to picking a platform, WordPress is a popular go-to for companies of all sizes, due to its flexibility and ease of use.

If you’re eager to build a fresh web presence for your business, the Hiring Headquarters—Upwork’s resource for businesses, freelancers, and creative entrepreneurs—has resources to help you make key design decisions and find the freelance talent to get the job done.

These tips will help you navigate best practices for using WordPress so you can get the most out of your site.

Select the Best Theme to Balance Design and Function

Websites built using WordPress come with a sea of design themes to pick from. Selecting a strong theme that allows for flexible visual design and future expandability is important, but it can be easy to get overwhelmed if you don’t have a starting point to work from.

10 Reasons to Choose the Genesis WordPress Framework” makes a strong case for Genesis, one of the foundations available for WordPress themes, and explains how clients and developers alike can benefit from using it.

The advantages for developers include an affordable price tag, user-friendly interface, unlimited site builds, and quality customer support.For brands and companies, Genesis has numerous other strengths, including:

  • Built-in search engine optimization (SEO) to help drive organic traffic
  • Enhanced security to help protect your site from getting hacked
  • Easy extensibility to incorporate plugins and added features
  • The ability to run and update multiple sites from the same interface

Use Plugins to Enhance Your Brand and Engage with Customers

Once you have a foundation for your brand’s website, plugins can help you add vital functionality to both the back-end and user interface of your WordPress site. Possible features range from email opt-in pop-ups to performance enhancements that can make your site load and operate faster.

For companies eager to connect with customers on a deeper level, plugins offer a lot of variety to achieving this goal through your website. “Give Your Marketing Channels a Boost with the Ninja Forms WordPress Plugin” explores ways you can use the Ninja Forms plugin to enhance your brand’s marketing power through customized forms. The piece delivers integration tips that can help improve customer engagement, gather useful data, encourage signups, and make it easier to build ongoing relationships with customers who visit your site.

Avoid Overloading Your Site with Too Many Plugins

Plugins can be perfect for extending your WordPress site’s functionality and reach, but it’s also possible to go overboard with these simple tools. Stacking your site with too many plugins can cause unwanted problems, especially if you’re using old or outdated plugins.

Warning signs include:

  • Sluggish load and transition times
  • Security gaps
  • Site crashes and unwanted down time

To help keep things in check, “How Many Plugins are Too Many on Your WordPress Website?” suggests uninstalling any plugins you don’t use regularly, and only using plugins that come from reputable vendors. The article delves into how plugins work with your site, the impact they can have on performance, and what you can do help manage the related load on your site.

Eager for more tips to help you expand your brand with better website design? Check out the design section in the Hiring Headquarters to find more articles and insights.

Nathan Meunier

Freelance Writer, Journalist, and Author

A long-time freelance writer, journalist, and author, Nathan's work has appeared in more than 40 print and online publications, ranging from IGN and GameSpot to Forbes and Mac|Life. Beyond traditional writing pursuits, his passion extends to creating killer content marketing of all kinds in the tech, games, business, and publishing worlds.