Expert Marketer specializing in inbound strategy and business building
After serving a $1M+ company in multiple roles and ending my successful tenure there as the Director of Marketing, I am eager to bring my wealth of experience, knowledge, and expertise to new clients as I return to my freelance roots. "If you’re considering bringing on Amanda, I cannot recommend her highly enough." - Morgan Gist MacDonald, CEO of Paper Raven Books" A few of my favorite accomplishments include: As Head of Social and Content Marketing: ▪️ Created a Pinterest strategy leading to monthly views of over 2 million users in less than a year. ▪️ Produced and managed an inbound strategy funnel for the company blog, social media, email campaigns, and paid digital courses. This resulted in a 400% increase in social media followers, a 315% increase in website traffic, a 1250% increase in email subscribers, and $200,000 in passive income. As Author Marketing Manager: ▪️ Achieved a 45% increase in average book downloads and revenue and engagement growth through the implementation of multi-channel, inbound marketing funnels, which included email, lead magnets, web design, social media, web content, and comprehensive author branding. ▪️ Executed launch and marketing strategies for hundreds of authors, resulting in 100+ bestselling books, literary awards, speaking opportunities, and more. As Director of Marketing: ▪️ Increased revenue by 30%–from $850,000 to $1,115,000–by actively collaborating with the sales team, which included providing sales enablement materials, conducting regular alignment meetings, and creating a joint sales and marketing process. ▪️ Managed digital advertising campaigns and optimized paid and organic company funnels, resulting in client growth of 180%. Strategies included implementing lead scoring and lead nurturing campaigns and analyzing the funnels with A/B testing and metrics tracking to better position the company. ▪️ Overcame a difficult and demanding challenge of delivering 40 marketing strategies within a tight 2-month deadline through efficient project management and leadership skills, despite unexpected obstacles such as the need to hire and train two new team members on short notice. Skills: 📈 Multichannel analytics, research, and strategy 🤖 Marketing automation 🎁 Lead nurturing 🤩 Social media marketing 📝 Content marketing 💌 Email marketing 🔍 SEO 💻 UI website design and optimization + More!
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