Amanda K.
Peoria, IL
Expert Marketer specializing in inbound strategy and business building
$75.00/hr
After serving a $1M+ company in multiple roles and ending my successful tenure there as the Director of Marketing, I am eager to bring my wealth of experience, knowledge, and expertise to new clients as I return to my freelance roots.
"If you’re considering bringing on Amanda, I cannot recommend her highly enough." - Morgan Gist MacDonald, CEO of Paper Raven Books"
A few of my favorite accomplishments include:
As Head of Social and Content Marketing:
▪️ Created a Pinterest strategy leading to monthly views of over 2 million users in less than a year.
▪️ Produced and managed an inbound strategy funnel for the company blog, social media, email campaigns, and paid digital courses. This resulted in a 400% increase in social media followers, a 315% increase in website traffic, a 1250% increase in email subscribers, and $200,000 in passive income.
As Author Marketing Manager:
▪️ Achieved a 45% increase in average book downloads and revenue and engagement growth through the implementation of multi-channel, inbound marketing funnels, which included email, lead magnets, web design, social media, web content, and comprehensive author branding.
▪️ Executed launch and marketing strategies for hundreds of authors, resulting in 100+ bestselling books, literary awards, speaking opportunities, and more.
As Director of Marketing:
▪️ Increased revenue by 30%–from $850,000 to $1,115,000–by actively collaborating with the sales team, which included providing sales enablement materials, conducting regular alignment meetings, and creating a joint sales and marketing process.
▪️ Managed digital advertising campaigns and optimized paid and organic company funnels, resulting in client growth of 180%. Strategies included implementing lead scoring and lead nurturing campaigns and analyzing the funnels with A/B testing and metrics tracking to better position the company.
▪️ Overcame a difficult and demanding challenge of delivering 40 marketing strategies within a tight 2-month deadline through efficient project management and leadership skills, despite unexpected obstacles such as the need to hire and train two new team members on short notice.
Skills:
📈 Multichannel analytics, research, and strategy
🤖 Marketing automation
🎁 Lead nurturing
🤩 Social media marketing
📝 Content marketing
💌 Email marketing
🔍 SEO
💻 UI website design and optimization
+ More!
Work History
Social Media and Email Marketing for Direct Sales
May 12, 2018
-
Aug 6, 2018
No feedback given
Private earnings
Manage rising artist Instagram
Feb 18, 2018
-
May 1, 2018
No feedback given
Private earnings
Social Media and Marketing Superstar Needed
5.00
Jun 16, 2017
-
Feb 26, 2018
"Amanda is easy to work with and does a great job."
Private earnings
WISHLIST PLUGIN EXPERT NEEDED NOW!!!
5.00
Nov 17, 2017
-
Nov 25, 2017
"Amanda was great to work with, and I would hire her again. Thanks Amanda!"
Private earnings
VA needed for E-mail Management and Communication!
Nov 2, 2016
-
Dec 1, 2016
No feedback given
Private earnings
to take a part in marketing research of a mobile game
5.00
Nov 17, 2016
-
Nov 23, 2016
"Great job!"
Private earnings
I'm perfectly fluent in English, but need someone to provide feedback on my conversation skills i.e. listening, relating, etc.
5.00
Aug 29, 2016
-
Sep 6, 2016
"Amanda was very helpful in providing constructive feedback on my conversation skills. She was not afraid to be brutally honest and provide very specific areas of improvement. She takes great ownership in her work and consistently strives to do the best she can. Quality results delivered. I highly recommend Amanda."
Private earnings
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Skills
- Social Media Marketing
- Sales Funnel Copywriting
- ClickFunnels
- Digital Marketing
- Email Marketing
- Marketing Strategy
- Advertising
- Internet Marketing