Sean C.
VandaliaOH

SEO Expert & Digital Marketing Consultant/Freelancer

My proven track record of 8 years in SEO & digital marketing management makes me an ideal freelancer. I am confident that my skills and knowledge as an expert will deliver excellent results for your company. FREELANCE CONSULTING – SEO & DIGITAL MARKETING I received my degree from the University of Michigan and have 8 years of experience in search engine optimization (SEO), website development, and digital marketing. Throughout my career I have held senior marketing management positions and some of my marketing campaigns have been recognized with international awards. In February 2020, I decided to focus on freelancing full-time while building my own SEO consulting company. I enjoy the flexibility of freelancing and the freedom to work with clients and companies that I find interesting. I have had the pleasure of working with freelance clients in a variety of industries: ★ Ecommerce ★ Security ★ Entertainment ★ Manufacturing ★ Law/Legal ★ Cannabis/CBD ★ Construction ★ Travel ★ Hospitality FULL-TIME EMPLOYMENT EXPERIENCE Daddy Burt Hemp Co. Lexington, KY Director of Marketing December 2018 – January 2020 The director of marketing creates and executes the digital marketing strategy for the e-commerce start-up in the competitive CBD/Cannabis industry by focusing on SEO, content marketing, public relations, search & digital ads. • Launched daddyburt.com website in April 2019. In the first six months, the website earned 1,564,000+ Google search impressions and 45,000+ organic Google search users from 125 webpages • Ranked on the first page for high-value and competitive search terms, including “How to take CBD” (rank = 2.1), “Best way to take CBD” (rank = 1.5), and “How to take CBD oil” (rank = 6.9) • Created and managed an in-house link building intern team that produced 150 organic high-DA links by focusing on outreach for public relations, product reviews, guest posting, and added value content dormakaba Lexington, KY Digital Marketing Specialist September 2017 – January 2019 The digital marketing specialist is responsible for the user experience, website content, and search engine optimization for dormakaba.com (US) and combining the company’s web presence into a single cohesive brand. • Consolidated the dormakaba web presence into a single cohesive website by merging content from 7 individual brand websites with 6 overlapping product lines • Researched competitors and keyword search terms to write detailed web content and optimized 600+ webpages on the dormakaba US website for on-page search engine ranking factors • Managed the search engine optimization and web content for the umbrella of dormakaba US websites with an average of 2,000,000+ monthly impressions Scene75 Entertainment Centers Dayton, OH Vice President of Marketing March 2015 – April 2017 The vice president of marketing for Scene75 plans & executes marketing programs with the objective of building brand recognition, generating new guest visits, and increasing the frequency that existing guests return. • Directed the marketing for the opening of Scene75 Cincinnati, the company’s second location, which attracted 275,000+ visitors and generated $7.1 million in revenue in its first year of operation • Increased Scene75 Dayton’s revenue by 10.2% YOY in 2016 by efficiently utilizing a marketing budget of less than 1% of facility revenue • Increased Scene75.com annual website traffic from 239K sessions (2014) to 578K sessions (2016) through an emphasis on SEO and inbound digital marketing EDUCATION University of Michigan, Ann Arbor – Bachelor of Arts Double Major in Communications and American Culture GPA - 3.4/4.0 INTERNATIONAL AWARDS • Top Family Entertainment Center in North America – Scene75 Cincinnati – (IAAPA), 2016 • Best Public Relations Program: Class One/F.E.C. – Scene75 Dayton – (IAAPA), 2016 SKILLS - Organic Traffic Growth - Search Engine Optimization (SEO) - SEO Keyword Research - SEO Audit & Planning - On-Page SEO - Off-Page SEO - Technical SEO - Content SEO - Ecommerce SEO - Link Building - Website Development - Website Management - Wordpress Management - Yoast SEO - Digital Marketing - Marketing Planning - Content Management - Content Planning - Content Creation - SEO Article Writing - Technical Writing - Search Engine Marketing (SEM) - Internet Marketing - Competitor Analysis - B2B Marketing - B2C Marketing

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Skills

  • Content Planning
  • Content SEO
  • Content Marketing Strategy
  • SEO Strategy
  • Off-Page SEO
  • On-Page SEO
  • SEO Writing
  • SEO Audit