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Judith A B. Status: Offline
Cedar Rapids, IA
100% Job Success

Marketing strategy & campaigns, content marketer, copywriting, digital

Seasoned corporate marketer and marketing agency consultant. EXPERIENCE AND SKILLS - B2B and B2C marketer - Marketing strategy - Branding and brand positioning - Marketing campaign planning and execution - Website strategy - Content marketing - Account-based marketing - Marketing and sales collateral, presentations - Copywriting - Marketing operations For nine years as a corporate marketer I led a data-driven digital marketing team of eight that managed the corporate enterprise website, email and marketing automation, social media, digital advertising and marketing analytics for demand generation and lead generation. For 15 years I was a consultant in marketing and advertising agencies working with clients in technology, insurance and financial services, commercial printing, major retail and restaurant chains, manufacturing, and college athletics. INDUSTRIES - K12 and Higher Education - Advocacy organizations - Technology and SAAS companies - WAN and LAN systems and telecom - Healthcare and hospitals - Start-up dotcoms - B2B publishing, B2C broadcast media - Financial services and insurance - Retail chains - Restaurant chains - Manufacturing - College athletics - Commercial printing - Construction services CHANNEL EXPERIENCE - Email - Marketing automation - Complex enterprise-wide websites and less complex sties for small businesses - Content marketing - Account-based marketing - Social media - Search engine marketing - Digital advertising - Direct mail - Video communications - Live events and webinars - Traditional print, radio, TV and outdoor advertising, - Public relations RECENT PROJECTS AND ACCOMPLISHMENTS - Long-term contract with League of Women Voters of Iowa as Communications Coordinator. Write/design/launch email newsletters and campaigns, edit WordPress website, create social media posts. Graphic design for events. - Created YouTube Channel for a network and telecommunications firm. - Copy and graphic design for large postcard to promote banking services - Created an overview video that explains a technology company's services - Created, launched, monitor and report on LinkedIn ad campaigns. - Advised hotel near a tourist attraction on rebranding the hotel to attract more customers. - Created a conference marketing strategy, conference prospectus, digital marketing and ad campaigns, and edited website for an educational training company. - Created a new website for a plumbing company to build the company's brand and increase rankings in search engines (SEO). - Marketing analysis, buyer persona creation, brand and marketing strategy creation, packaging recommendation, and key messages defined for a new consumer product in the pet industry - Implemented large-scale website, marketing automation technology installation and integration for an international non-profit in the education industry - Led project to create corporate marketing metrics dashboard reports through integrations with various corporate data systems. - Created web strategy, new navigation and all copy for an updated website for a WAN/LAN company. Manage the website's content, SEO and promotion of the site. - Creation of technology training programs for internal staff
Work history
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Skills

Skills

  • Advertising Strategy
  • Content Marketing Strategy
  • Brand Positioning
  • Digital Marketing Strategy

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