Media relations involves working with various media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. wikipedia.org

An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis or debate. wikipedia.org

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. wikipedia.org

A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. wikipedia.org

An interview is a conversation between two people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee. wikipedia.org