Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

Microsoft Excel is a proprietary commercial spreadsheet application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. wikipedia.org

Google Docs is a free, Web-based office suite, and data storage service offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users. wikipedia.org

Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program. wikipedia.org

Data mining is the process of discovering new patterns from large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics and database systems. wikipedia.org

Data extraction is the act or process of retrieving data out of (usually unstructured or poorly structured) data sources for further data processing or data storage (data migration).