Karina G.
Warsaw, Poland
94%
Job Success
Top Rated Plus
Fractional CMO | Health & Wellness | 20+ Years in Growth & Brand Strat
$150.00/hr
Marketing isn’t just about numbers—it’s about people.
With a Master’s in Multicultural Psychology and 20+ years in digital marketing, I’ve built growth strategies that don’t just attract customers but truly connect with them.
My deep understanding of human behavior, cultural psychology, and data-driven marketing allows me to craft strategies that drive real, measurable results.
In the health & wellness space, brands don’t just sell products or services—they sell transformation.
Success requires more than just ads or social media posts; it demands a strategic, scalable marketing system that attracts, converts, and retains customers effectively.
📈 The Science & Art of Scaling Brands
As a Fractional CMO, I bring high-level marketing leadership, growth strategy, and execution to health & wellness brands that want to scale—without the cost of a full-time CMO.
➤ Strategic Growth Systems – Turning marketing into a predictable revenue engine.
➤ Brand Positioning & Storytelling – Crafting messaging that deeply resonates.
➤ Lead Generation & Conversion Optimization – Getting the right people in the door and turning them into loyal customers.
➤ Retention & Customer Experience – Keeping customers engaged for long-term brand loyalty.
💡 Why Work With Me?
🔹 20+ years of marketing & brand strategy experience in health, wellness, and lifestyle industries.
🔹 Master’s in Multicultural Psychology—expert in cultural influences on consumer behavior.
🔹 5-star rated Growth Consultant on Upwork with a proven record of scaling brands.
🔹 Data-driven yet human-focused—balancing analytics with brand storytelling.
🔹 Fractional CMO approach—leading teams and executing marketing strategy with a clear vision.
🚀 Let’s Build a Marketing Engine That Scales
If you’re tired of scattered marketing efforts, unpredictable revenue, and a lack of clear direction, let’s change that. I help brands like yours build structured, high-converting marketing systems that deliver real growth.
📩 Let’s connect and talk about what’s next for your business.
Work history
Work history
30 minute consultation
Nov 13, 2024
-
Dec 10, 2024
No feedback given
Private earnings
Experienced copywriter for company brochures and website
Jun 17, 2024
-
Nov 27, 2024
No feedback given
Private earnings
CMO consultancy calls
Oct 22, 2024
-
Nov 27, 2024
5.00
"Thank you!"
Private earnings
Marketing Copywriter for Editing Health Supplements with ALL European languages
Aug 10, 2024
-
Sep 17, 2024
No feedback given
Private earnings
Copywriter for Instagram Carousels
Aug 28, 2024
-
Sep 17, 2024
No feedback given
Private earnings
Holistic Wellness Social Media
Aug 27, 2024
-
Sep 17, 2024
5.00
Private earnings
Email B2B and B2C Campaigns: Automations, Including Setup, and Ongoing Management
Aug 29, 2024
-
Sep 17, 2024
No feedback given
Private earnings
Impulse fitness Cyprus
Aug 28, 2024
-
Sep 14, 2024
5.00
"Karina is very helpfull,she love what she is doing!I recomend absolutly"
Private earnings
Looking for a Polish-Speaking Copywriter for Medical Aesthetic Clinic Website Content
May 23, 2024
-
Aug 26, 2024
No feedback given
Private earnings
🌟 DOME Shows Social Media + Emails
May 24, 2024
-
Jul 9, 2024
4.85
"I worked with Karina Gerszberg on a social media and email campaign. Her communication and attention to detail were strong. Karina quickly grasped the project requirements and handled tasks efficiently…
Private earnings
Email & Content Marketing
Dec 5, 2024
-
Present
Job in progress
Private earnings
Copywriting: Meta Ads dla polskich salonów beauty
Nov 5, 2024
-
Present
Job in progress
Private earnings
Brand Identity and Launch for CurBD
Sep 30, 2024
-
Present
Job in progress
Private earnings
Polish Marketing Copywriter for Health Supplements
Sep 23, 2024
-
Present
Job in progress
Private earnings
Email Marketing, Design & Strategy
Sep 19, 2024
-
Present
Job in progress
Private earnings
Web Design for Wellness Platform
Sep 16, 2024
-
Present
Job in progress
Private earnings
SEO Blog Article
Mar 15, 2024
-
Present
Job in progress
Private earnings
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Skills
Skills
- Health & Wellness
- WordPress
- Wellness
- CRM Development
- Brand Identity & Guidelines
- Social Media Management
- Social Media Content
- Health & Fitness
Project catalog
Get started working with Karina quickly with these predefined projects.
Get started working with Karina quickly with these predefined projects.
You will get a complete holistic marketing plan
From $750
7 days delivery
You will get Health & Wellness Social Media Content for 1 Month
From $790
7 days delivery