Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

A spreadsheet is a computer application with tools that increase the user's productivity in capturing, analyzing, and sharing tabular data sets. It displays multiple cells usually in a two-dimensional matrix or grid consisting of rows and columns (in other words, a table, hence "tabular"). wikipedia.org

A licensor may grant a license under intellectual property laws to authorize a use (such as copying software or using a (patented) invention) to a licensee, sparing the licensee from a claim of infringement brought by the licensor. wikipedia.org

The pharmaceutical industry discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications. wikipedia.org

Apollo is a web-based project-management and customer relationship management (CRM) software application developed by Applicom. wikipedia.org

Biotechnology is the use of living systems and organisms to develop or make useful products, or any technological application that uses biological systems, living organisms or derivatives thereof, to make or modify products or processes for specific use wikipedia.org

Dutch is a West Germanic language and the native language of most of the population of the Netherlands, and about sixty percent of the populations of Belgium and Suriname, the three member states of the Dutch Language Union. wikipedia.org

Microsoft Excel is a proprietary commercial spreadsheet application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. wikipedia.org

An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis or debate. wikipedia.org

Writing in these forms or styles is usually written in an impersonal and dispassionate tone, targeted for a critical and informed audience, based on closely investigated knowledge, and intended to reinforce or challenge concepts or arguments. wikipedia.org