Upwork home
Sign up
Secondary
Shubham G. Status: Offline
Rajkot, India
100% Job Success
Top Rated Plus

Content/Copywriter and Head of Marketing

As a marketing leader, I focus on content development, CRM setup, and strategic coordination. With several HubSpot, SEMrush, and LinkedIn certifications, I specialize in bringing the sales and marketing worlds together. I work closely with CEOs, CMOs, VPs of Sales, and Marketing leaders to understand and refine their marketing and sales strategies in line with the modern customer journey. My core skills on Marketing Ops include: CRM Setup and Optimization SEO Process Setup and Content Development using SEMrush and HubSpot CMS Email Cadences and Sequences for Outbound Sales Brand Design Material Coordination for Website and Social Media Designing Conversion-focused Landing Pages, eBooks, and more to generated MQLs Marketing Team Coordination and Management Analyzing and Making the Best of Partnership Initiatives Conference Planning & Execution for Pre and Post-Conference Activities Sales Process Optimization for Efficient Reporting and Analysis Website Development and Linking it to Existing CRM Workflows and Processes on HubSpot CMS Tool Implementation of Sales Tools Like Sales Navigator and ZoomInfo for Effective Data Mining Leveraging AI tools for faster content planning and execution across various distribution channels If you're looking for a marketing executive who can deliver outstanding content and align your sales and marketing efforts, I'm here to help. On the content generation fronts: My expertise can help you write and design: Sales pages Landing pages Social media copy LinkedIn profile optimization Web copy with SEO integration Website and blog content Sales and email campaigns I approach content creation from a customer, business development, and lead generation perspective, and bring a sense of fun and storytelling to my work. My background as a sales development and business development representative gives me insight into your ideal customer profile, and I always strive to craft content that reflects your brand voice. I have worked for top organizations such as LinkedIn, as a freelance content developer and a business development associate, and have experience leading marketing initiatives and managing a content marketing strategy. In my current full time role as the Head of Marketing for a fintech firm based out of the U.S., I helped: > Increase blog traffic 50x in 1 year (with organic search value increase from $19 to $3500 per month) > All sales and marketing efforts move from Wrike and WordPress to the HubSpot CMS > Support CRO in establishing sales/outreach targets with LinkedIn Sales Navigator and Marketing Content Efforts > Organize webinars and generated eBooks, blogs, social media copies, etc. for lead generation I work with CEOs, CMOs, VPs of Sales & Marketing to adapt their strategies to match the modern customer journey.
Work history
Shubham G. has more jobs. Create an account to review them
Skills

Skills

  • Sales Writing
  • Website Content
  • Email Copywriting
  • SEO Writing
  • Social Media Content Creation
  • LinkedIn Lead Generation
  • LinkedIn Sales Navigator

Browse similar freelancers