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Content/Copywriter and Head of Marketing
Welcome to my profile! I am a HubSpot-certified skilled storyteller and content creator who writes compelling and SEO-optimized content that helps my clients rank high on search engines and drive sales. I am experienced in crafting content marketing strategies that build memorable brand value and a consistent, engaging message. My portfolio includes: > Sales pages > Landing pages > Social media copy > LinkedIn profile optimization > Web copy with SEO integration > Website and blog content > Sales and email campaigns I approach content creation from a customer, business development, and lead generation perspective, and bring a sense of fun and storytelling to my work. My background as a sales development and business development representative gives me insight into your ideal customer profile, and I always strive to craft content that reflects your brand voice. I have worked for top organizations such as LinkedIn, as a freelance content developer and a business development associate, and have experience leading marketing initiatives and managing a content marketing strategy. In my current full time role as the Head of Marketing for a fintech firm based out of the U.S., I helped: > Increase blog traffic 50x in 1 year (with organic search value increase from $19 to $3500 per month) > All sales and marketing efforts move from Wrike and WordPress to the HubSpot CMS > Support CRO in establishing sales/outreach targets with LinkedIn Sales Navigator and Marketing Content Efforts > Organize webinars and generated eBooks, blogs, social media copies, etc. for lead generation I work with CEOs, CMOs, VPs of Sales & Marketing to adapt their strategies to match the modern customer journey.
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