Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. wikipedia.org

An SEO audit is an assessment to determine whether or not adjustments need to be made to a site from SEO perspective.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

React is an open-source JavaScript library for creating user interfaces that aims to address challenges encountered in developing single-page applications. wikipedia.org

JavaScript is a prototype-based scripting language that is dynamic, weakly typed and has first-class functions. It is a multi-paradigm language, supporting object-oriented, imperative, and functional programming styles. wikipedia.org

Content strategy refers to the planning, development, and management of content, written or in other media. wikipedia.org